Software Comparison
Web CEO vs BrightEdge vs Conductor Searchlight

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Listed in : SEO & SEM

Web CEO is a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. These tools, along with a detailed SEO Roadmap, wil... Learn More


Listed in : SEO & SEM

The BrightEdge enterprise-class SEO application provides you with an integrated suite that will fundamentally change your SEO performance. With Bright... Learn More


Listed in : SEO & SEM

Conductor Searchlight is the undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver ... Learn More

Pricing Starting From

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Web CEO

Competitive Intelligence

Free Plan

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BrightEdge

SEO & SEM

No Pricing Available yet.

screenshot for Conductor Searchlight

Conductor Searchlight

SEO & SEM

No Pricing Available yet.

Available Features

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Web CEO

Competitive Intelligence

2 Projects

6 Keywords in Rank Checker

4 Keywords in Social Buzz Tracker

40 Analyzed Backlinks

200 Crawled Pages

1 Free SEO Lead / day

No Scheduled Report Scanning

Report Branding

No multi-user access

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BrightEdge

SEO & SEM

Customizable Dashboards, Reporting,

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Conductor Searchlight

SEO & SEM

Free Trial Availability

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Web CEO

Competitive Intelligence
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BrightEdge

SEO & SEM
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Conductor Searchlight

SEO & SEM

No Free Trial Available.

Cloudswave Editorial Review

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Web CEO

Competitive Intelligence

Web CEO Review by Cloudswave

In online marketing, search engine optimization (SEO) is a vital marketing strategy that helps businesses gain better search visibility for their brand, products, or services. Proof of SEO’s importance is Google now processing at least 2 trillion searches per year from 2012’s 1.2 trillion. A recent Nielsen survey also found that most shoppers research online before making a purchase, i.e., look up product information, compare prices, or click ads to find out more.

SEO is a technical field that heavily relies on data mined from a myriad of sources. But manually gathering data for crunching and analysis isn’t the best use of your team’s time, and hence the need for SEO tools to lighten the load for marketers.

One such SEO software is WebCEO, which carries a comprehensive suite of SEO tools that both beginner and expert SEOs can use to boost their sites’ online rankings. Tools included are keyword research, internal links optimization, backlink quality check, toxic links identification and removal, among many others. WebCEO is both a desktop and web service, and this review will focus on the web version.

Setup and Implementation

add a new project

Because WebCEO resides in the cloud, there’s no software download and installation necessary. All you need is sign up for an account and you’re ready to analyze and optimize the SEO health of your websites – anytime, anywhere. To test drive the application, sign up for a free account to see if it fits your needs.

WebCEO Dashboard

dashboard

When you log in to WebCEO, the dashboard shows you a snapshot of your current projects, and depending on the widgets you’ve chosen at setup (which you can also edit as you go), you get a high-level view of the SEO status of your websites.

For example:

  • Did your sites’ rankings or total backlinks go up or down since they were last scanned?
  • How many broken links need fixing?
  • How many people visited the website last week?
  • How many likes, shares, and comments have your Facebook and Google+ pages garnered over time?

For a more granular look into the data, click on the site’s name. From the drop-down menu to the right of the site’s name, select the appropriate SEO tool to, say, assess a keyword’s efficiency index or spy on a competitor’s keywords or backlink profile.

Should you need to add another website to analyze and optimize, click on the Add Project button, and the widgets you choose can be arranged any way you want, with the data filtered according to what you only need shown.

add widget

The dashboard is also where you tweak your account’s settings, upload a logo for interface and report branding, enable the WebCEO API access if you need WebCEO data streamed to an in-house or third-party application, check your billing profile and history, configure the interface’s language settings, activate the white-label domain service, and more.

The Reports menu on the right-hand side of the dashboard lets you manage consolidated PDF and CSV reports, create email alerts, and design your branded reports’ layout. The Users menu, which is to the right of the Reports menu, allows you to create groups, add users, configure user roles, and create project scan limits for certain user profiles to save on scanning costs.

Agency Tools

White-Label Domain

For agencies offering SEO services, WebCEO functions as a one-stop shop for all your clients’ SEO needs. Aside from consolidated SEO reports that you can brand accordingly, WebCEO offers a white-label platform that gives your teams and clients access to a custom domain or subdomain that hosts their web-based SEO tools.

If you’re a SaaS company seeking to avoid the added costs of developing your own SEO tools, this feature lets you provide a self-service SEO portal to your clients as a value-added service.

Sales Lead Generation

seo lead generation

Another agency feature worth noting is the customizable SEO audit button that you can place anywhere on your site. Visitors can then click on the button to request a free audit report. Use this as an opportunity to gather their contact information, offer your services, and turn them into paying customers. The SEO reports are personalized with your brand colors and logo, without any mention of WebCEO.

SEO Tools

If just one word is allowed to describe WebCEO, that would be “versatility.” Its built-in SEO tools cover a gamut of uses – from keyword analysis to competitor research, from on-page optimization to devising a backlink strategy, from social buzz monitoring to technical site audits. Once you find your way around it, you get good value for your money.

WebCEO’s tools fall under four buckets: Site Audit, Link Building, Social Metrics, and Marketing Analytics.

Site Audit

on-page optimization

When it comes to search engine marketing, keywords will never go out of style – at least not in the foreseeable future – regardless of the many different ways the search engines tweak their algorithms.

WebCEO shows you your competitor’s keywords, provides suggestions on which keywords to use for better rankings, lets you create local search parameters to track how your keywords rank in a particular geographic region, and you can perform technical website audits, such as for broken links, URL errors, server issues, page access issues, and so on. It also presents error trends in graphical format so you know, even at a glance, what’s happening over time.

Included in the Site Audit category are keyword research, internal links optimization, technical audit, SEO analysis, and sitemap generation.

Link Building

Quality backlinks improve a site’s search visibility, and WebCEO sees to it that all links pointing back to your site do not harm its integrity. The Backlink Quality Checker lets you weed out toxic links and report them to Google in a few clicks. The Backlink Competitor Spy lets you check your competitors’ backlinks and sort them according to trust flow, allowing you to then perform needed actions to ensure you have links coming from trusted pages on the internet.

For the Link Building category, tools you get conduct backlink quality checks, competitor backlink intelligence, monitoring of specific links, and content submission.

Social Metrics

While distinct in their uses and objectives, social media and SEO work well together. They form the pillars of an effective online marketing strategy. WebCEO, through its web buzz monitoring tool, lists all the blogs and online publications that talk about the keywords you’re looking for, which is the first step in finding people and partners who could write about your product or service.

It also has a Twitter buzz monitoring feature that shows you all the Twitter profiles mentioning the keywords that matter to you. Depending on how relevant they are to your industry or purpose, it helps you identify the people and entities to follow and engage with, the tweets to retweet to your audience, and so on.

The Social Metrics category includes web buzz monitoring, social engagement, and Facebook insights.

Marketing Analytics

WebCEO’s rank tracking functionality lets you monitor how your keywords rank on selected search engines and locales and devices, how your site fares against competitors, and if your ranking positions are improving compared to previous scans.

The web analytics feature pulls your site’s data from Google Analytics (you’ll have to authorize WebCEO to enable this), as well as competitor traffic ranking from Alexa and compete.com. The competitor metrics tool provides a graphical overview of your site’s position versus competitors in terms of total backlinks, average ranking, and traffic.

Marketing Analytics covers rank tracking, web analytics, Google Search Console, and competitor metrics.

Who Should Use WebCEO

WebCEO is a tool that works for businesses of various sizes in a variety of industries. It’s perfect for freelancers, SEO agencies, in-house SEO teams, and software startups.

Why WebCEO

Aside from the software being readily accessible in the cloud, WebCEO carries all the SEO tools agencies need to provide top-notch SEO services to their customers. Its tiered subscription scheme allows freelancers and startups to begin with the most cost-effective option, then scale up as their business grows. A forever free account with limited features is likewise available.

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BrightEdge

SEO & SEM

No Cloudswave Editorial Review available yet.

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Conductor Searchlight

SEO & SEM

No Cloudswave Editorial Review available yet.

Most Favorable User Review

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Web CEO

Competitive Intelligence

No favorable user review available yet for Web CEO .

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BrightEdge

SEO & SEM

No favorable user review available yet for BrightEdge.

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Conductor Searchlight

SEO & SEM
User review from
7
Steve Miller
Sep 21, 2015

Conductor Searchlight is meant to replace several other tools: primarily, rank tracking and task management. It manages to do both effectively, once you fully learn the platform. However, like many platforms that try to do many different things, it can be confusing to use at first. However, they offer full training over multiple meetings with their packages, so that might not be too much of a problem for some users. Another issue with platforms that try to do multiple things, it sometimes results in a tool that is good, but not great, at all things. This seems to be the case with Conductor. Rank tracking, for example, doesn’t collect as much information as some other tools, and typically only collects the information that it does collect once a week. Some other rank tools do the same, but others will collect daily. The default setup for a domain only tracks 100 keywords, and increasing the amount can be very expensive. The charges are also per site, which is generally not a problem for agencies or single site companies, but can become problematic for smaller companies with multiple sites. On the task management side, it generally creates tasks through annotations on the findings. In my experience, it was somewhat difficult to get a full view of all of the tasks that were assigned. Some more training may have corrected that, though. I wasn’t able to attend all of the training sessions. However, if you want a platform in which you can look at a lot of pertinent data and assign tasks based on it right there on the spot, Conductor does that effectively. I would suggest getting a full tour before jumping into this one to make sure that you’ll be able to use the somewhat confusing platform.

Pros :

Cons :

- Expensive - Can be confusing, especially for new users - Doesn’t include as much information in the rank tracking as some other platforms, such as full SERP displays

Most Favorable Critic Review

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Web CEO

Competitive Intelligence
100
Pete Prestipino , Website Magazine

Tuesday 05 April 2011

Thanks to a strong system and a competitive price point, Web CEO Online is ideal for webmasters, stand-alone SEO specialists and even large marketing agencies.

More about Web CEO
View all the Web CEO Critic Reviews
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BrightEdge

SEO & SEM
100
Anonymous contribution , Seo Software

Wednesday 31 December 1969

Brightedge is highly recommended for serious SEO activities. It was ingeniously conceived to fill an SEO need and creatively designed and developed. This software ranks 5 out of 5 stars in my book.

More about BrightEdge
View all the BrightEdge Critic Reviews
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Conductor Searchlight

SEO & SEM
100
Adwebspark , Adwebspark

Thursday 10 April 2014

Searchlight’s approach to SEO is very startegic and content centric; it has a unique categorization process of the keywords ranking positions. 

More about Conductor Searchlight
View all the Conductor Searchlight Critic Reviews

Most Unfavorable Critic Review

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Web CEO

Competitive Intelligence

No critic review available yet for Web CEO .

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BrightEdge

SEO & SEM
0
Anonymous contribution , GetApp

Monday 30 November -1

More about BrightEdge
View all the BrightEdge Critic Reviews
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Conductor Searchlight

SEO & SEM

No critic review available yet for Conductor Searchlight .

Demo Video

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Web CEO Demo Video

Competitive Intelligence

No Demo Video Available.

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BrightEdge Demo Video

SEO & SEM
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Conductor Searchlight Demo Video

SEO & SEM

Screenshots

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Web CEO

Competitive Intelligence
Screenshot for Web CEO 4 screenshots available
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Conductor Searchlight

SEO & SEM
Screenshot for Conductor Searchlight 4 screenshots available

Typical Customer

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Web CEO

Competitive Intelligence
  • Business
  • Personal Use
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BrightEdge

SEO & SEM
  • N/A
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Conductor Searchlight

SEO & SEM
  • N/A

Supported Devices

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Web CEO

Competitive Intelligence
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BrightEdge

SEO & SEM
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Conductor Searchlight

SEO & SEM

Supported Languages

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Web CEO

Competitive Intelligence
  • English
  • French
  • Spanish
  • Italian
  • German
  • Russian
  • Chinese
  • Portuguese
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BrightEdge

SEO & SEM
  • English
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Conductor Searchlight

SEO & SEM
  • English

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