Nielsen provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.
By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.
If you want to get an instant perspective on today’s trends, look no further than social media. It’s growing at warp speed and it’s being shaped by consumers themselves. They live in this space via any number of devices, and what they’re saying can have significant short- and long-term effects on your business and brands. But with all the chatter out there, it’s no easy feat to zero in on what your customers are saying.
We haven't collected enough critic reviews for this product yet.
The cloudswave score requires at least 3 critic reviews to be computed.
Enter your email and press continue to start downloading.
The white paper has been sent to your email. You can also download it right now from this URL: Detailed comparison of the 10 best Social Media Tools softwares