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Bitly Coupons, Reviews, Comparisons and Alternatives

About Bitly

bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. bit.ly can be accessed through our website, bookmarklets and a robust and open API. bit.ly is also integrated into several popular third-party tools such as Tweetdeck. A more full list of third party tools can be found on the bit.ly blog.

Unique user-level and aggregate links are created, allowing users to view complete, real-time traffic and referrer data, as well as location and metadata. Tracking stats are available after users shorten their long links with bit.ly by clicking on the “Info+” link on bit.ly, or just adding a “+”? sign to the end of any bit.ly link (for example, 

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    0 Critic Reviews

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  • Platforms
    Web based
    Mac OSX
  • Mobile
  • API
  • Pricing
    View details
    Free Trial
    Subscription Plans
    Free Plan

Features & Specifications


Supported languages
Serviceable Area
World Wide
Supported Platforms
  • Web Based
  • Desktop Windows
  • Desktop Mac OSX
  • Mobile App IOS
  • Mobile App Android

Ratings Summary

Domain Authority 89
Alexa Rank 695
Platforms 88

Bitly Screenshots

Plans & Pricing

Bitly Enterprise

for 1 Month / 1 user(s)


  • Bitly Composer
  • Multiple Accounts
  • Custom Short URLs
  • Social Media Insight
  • Keyword Monitor
  • Email Alerts
  • API Access
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Critic Reviews

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User Reviews

  • 3 In total

  • User review from

    Emily Shaules

    I use Bit.ly to create short links for use on Twitter and in my email newsletters. It's really simple to use and free- what could be better?

    Pros :

    • Very easy to use, even after the recent redesign.
    • Very intuitive.

    Cons :

    • No cons. I love Bit.ly and use it at least weekly!

    • June 22, 2016
  • User review from

    Steven Lewis

    Overall it's a fantastic tool for us. We use Bitly to help keep our promos clean with short links. This tool allows us to share links that are easy for customers to copy and paste into their browsers. It also allows us to share links that are long and confusing.andnbsp; ITs a great tool to use if you create a lot of HTML for blog posts and other website updates, and email newsletters. Really helps keep your links and e-publications clean and organized.

    Pros :

    • You can customize the link to make it reflect your product or brand more.
    • Also with customized short link you are giving your customers a much better understanding of where the link will be taking them.
    • You can see and track how many clicks your links are getting and when they are being clicked. This really helps us to stay in tune when we send out social media promos.
    • It keeps your links all in one spot on their dashboard so you can search for links you may have already shrunk so you do not duplicate.
    • If you do try to duplicate already shortened, link it will take you to that one when you try to shorten it again.
    • It's a great tool for marketing departments that helps to share links across multiple social media sites.
    • The dashboard is very user-friendly.
    • You can see which social medias your links are getting clicked from, and from what countries too. This again is very valuable in helping you reach your customers more efficiently.
    • The free account offers a lot of recourses and functions.
    • Allows you to create a login or use a preexisting social media account.

    Cons :

    • The branding tool they offer for use, is way over priced.
    • It takes a while for them to contact you too if you are interested in their expanded tools. (At least in my experience).

    • May 6, 2016
  • User review from

    Rajat Jain

    Bitly solves two major problems of new age marketing. On one hand, it helps to shorten the links that are imperative for running campaigns or posting content on social media platforms like Twitter where there is a limit on a maximum number of characters. On the other hand, it also enables tracking and capturing the data about your audience who access the Bitly links.

    Pros :

    • It offers complete customization of URL shortener that obviously comes at a price.
    • But it helps build brand image and gives more personalized experience to the audience of the brand.
    • It helps in evaluation of the marketing campaign in a much better manner.
    • It also helps determine what touch points are more popular amongst the target audience.
    • Demographic information like geographical location is also captured which helps in better segmentation and targeting of customers.
    • It allows saving web pages with the shortened URL and the browser add-on allows sharing the shortened URL directly to Twitter.
    • Its tool known as Bitly campaigns allows designing separate shortened links for separate channels for better tracking and analysis.
    • This helps to compare the effectiveness of various channels and better campaigns in the future.
    • It can also act as a well-organized bookmark organizer. One can bookmark web pages and store them after assigning a URL shortener.
    • You can bundle your links according to different themes, and these bundles can be shared in public or in private with a selected group.
    • When connected to social media network, it also keeps a track of what other people in the network are sharing. This helps to keep a track of all the links shared without missing anything.

    Cons :

    • The latest update has taken away the charm of using Bitly.
    • It takes almost thrice the time and number of clicks to send the shortened URL to Twitter after the update.
    • A lot of persons are wary of clicking on shortened links as they can’t ascertain where this link will lead them.
    • This is an important consideration as a business might lose some of their target customers just for this reason.

    • December 2, 2015
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