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Yoast is most well-known for its plugin for Drupal and WordPress. WordPress is the version I am most familiar with, and is the most common version. It is practically a given on every WordPress project I do. It is the best and most flexible plugin for setting up SEO on a WordPress site that I have found. The two most important things it can do quickly and easily is to templatize clean URLs and clean title tags. While there are other ways to do this, the Yoast plugin is definitely the easiest and most effective. There are other SEO features built into the plugin as well. For example, it can selectively set types of pages (i.e., category, author, archive, etc.) to “noindex, follow”, a common recommendation for WordPress blogs. This plugin is most commonly compared with All in One SEO Pack. While All in One SEO Pack is generally capable of doing everything that Yoast does, there is one key difference that causes me to go with Yoast instead. When All in One SEO Pack adds things like title tags and meta descriptions to a page, it keeps the page from rendering until everything else is loaded, and then inserts the changes. For any site that loads even slightly slow, this means a blank page until the page is fully loaded. This is not a great practice, and Yoast manages to make the changes without hurting the load speed. It is extremely easy to use, and it is free to download the basic version. I have not yet found a need to upgrade it to the full version, but if you need additional support, it is certainly an option.
- Easy to use - Basic version is free - Performs many global SEO functions on a WordPress site - Doesn’t hurt load speed
- Only works on a couple open source platforms (mainly WordPress and Drupal)
Conductor Searchlight is meant to replace several other tools: primarily, rank tracking and task management. It manages to do both effectively, once you fully learn the platform. However, like many platforms that try to do many different things, it can be confusing to use at first. However, they offer full training over multiple meetings with their packages, so that might not be too much of a problem for some users. Another issue with platforms that try to do multiple things, it sometimes results in a tool that is good, but not great, at all things. This seems to be the case with Conductor. Rank tracking, for example, doesn’t collect as much information as some other tools, and typically only collects the information that it does collect once a week. Some other rank tools do the same, but others will collect daily. The default setup for a domain only tracks 100 keywords, and increasing the amount can be very expensive. The charges are also per site, which is generally not a problem for agencies or single site companies, but can become problematic for smaller companies with multiple sites. On the task management side, it generally creates tasks through annotations on the findings. In my experience, it was somewhat difficult to get a full view of all of the tasks that were assigned. Some more training may have corrected that, though. I wasn’t able to attend all of the training sessions. However, if you want a platform in which you can look at a lot of pertinent data and assign tasks based on it right there on the spot, Conductor does that effectively. I would suggest getting a full tour before jumping into this one to make sure that you’ll be able to use the somewhat confusing platform.
- Expensive - Can be confusing, especially for new users - Doesn’t include as much information in the rank tracking as some other platforms, such as full SERP displays
Friday 01 July 2011
If you are looking for an comprehensive and advanced SEO solution for your WordPress blog or website, I would highly recommend that you consider trying out WordPress SEO by Yoast. It is head and shoulders above any other free SEO plugin that I’ve come across.More about Yoast
Thursday 10 April 2014
Searchlight’s approach to SEO is very startegic and content centric; it has a unique categorization process of the keywords ranking positions.More about Conductor Searchlight
Saturday 15 March 2014
Yoast’s supposedly customized report to us is one of the shoddiest, error-filled documents I have ever encountered in my thirty-plus years as a professional.More about Yoast
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