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Not sure why you would ever use a tool like Ion. We used it specifically for our PPC landing pages, but I don't see why you wouldn't just use a tool like Eloqua or Hubspot instead. Building forms in this tool is a total nightmare - good luck if you don't know how to code! The single thing I really liked about the tool was the built in AB testing of landing pages.
Tuesday 02 March 2010
This is something I would recommend to a company that has a marketing department and needs a way to test landing pages on the fly without interrupting the IT and web development side. Ion makes it clear that this system is built with marketers in mind, not necessarily code-minded people. It's simple and easy to use, but also builds nice code on the back end.More about ion interactive
Wednesday 31 December 1969
Callidus Cloud Marketing Automation is an affordable, simple tool for helping you track your B2B performance. The monthly fee is lower than many of the other products in our roundup, and Callidus works specifically with B2B companies to help them understand and leverage the B2B buying process.More about CallidusCloud Marketing
Friday 19 June 2015
CallidusCloud Marketing Automation ProsLeadFormix allows me to manage a large number of mailing lists for the same mailing, avoiding duplicates across lists and letting me suppress lists of my choice.LeadFormix has a straightforward, no-frills email program. This means I can develop my email templates and copy without the hassle of a complicated design platformLeadFormix allows me to share created emails across my team. This is great for collaborated campaigns.More about CallidusCloud Marketing
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