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ShortStack is a powerful, flexible toolbox for building any type of tab you can imagine for your Facebook Page. ShortStack is a great way to get your ... Learn More
Justuno is the premier social marketing tool to grow your social audience and convert visitors into customers via a simple instant offer widget on you... Learn More
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Shortstack is a great product. I've been using it for at least the last three years consistently for all of my clients' Facebook promotions. I'll admit, we don't use it as much as we did when like-gating was available, but there are other reasons to use it. However, it's not going to be an easy one to learn to use if you're not digital savvy already.
Pros : - Works with Facebook and Instagram. You can run contests on Facebook to gather email addresses as entry, or photos, or other data. - Easy to ask for permission to add email address to your existing databases, in compliance with privacy laws (in Canada at least). - Very customizeable with templates and the ability to change out all colours & pictures to fit your brand. - Ability to copy a previously used promotion and simply update for next one, which is a great time saver. - Ability to have Instagram entries auto-populated based on brand hashtag. - Ability to import names for a Like & Comment contest on Facebook. - Built in random draw generator. - Ability to assign referral points for recruiting friends to promotion. - Ability to gate based on required information, such as an email, i.e. you can't have the ebook/coupon until you put in an email. - Ability to change CSS codes if you know how. - Customer service is pretty good online. - Ability to embed a promotion on your website. - Ability to limit who can see the entry form (on Facebook at least, by country).
Cons : - Like & Comment import only imports from one post, so if you've collected comments on multiple posts, over a week, you have to import several times and consolidate into one database, at which point you can't use their random draw function, but have to resort to random.org. - I personally found it very overwhelming to learn to use. Almost every campaign I learn something new to do, so I've learned to use it bit by bit over three years to get pretty decent looking promotions, in conjunction with a graphic designer. - There have been glitches...my last promotion just disappeared one week before completion, after three weeks of no issues. They were able to help me get it back without any lost data, just a day or so of entries.
Marin Software is one of the best, if not the best, paid search management platforms. It allows you to do a multitude of paid search functions easily and fast. It allows you to take the general functions of Google Adwords and Bing Ads UI and expand them out. You can create ad copy test, launch optimizations in the future, it has a bid management tool, you can easily optimize keywords/ad groups/campaigns, and much more. Marin Software also has the ability for automated reporting. Not only is this feature super helpful for end of the month reporting, but the reports are already client ready and don't need adjustments. This is very rare for paid search management platforms.
Friday 23 November 2012
While not perfect, ShortStack is one of the best Facebook app creators out there. And while they have a few omissions, like the lack of an Etsy shop template, they make up for it in their support, number of features, and ease of use.More about ShortStack
Monday 26 March 2012
Justuno is an application that works best for e-commerce businesses ´?¢ so if you have strictly a brick and mortar business ´?¢ then Justuno will not be of use. But if you sell services or products online, then Justuno is very helpful in engaging your customers to prevent ´?¢shopping cart´?¢ abandonment as well as increasing your fan base on your social media sites. The premise behind Justuno is simple, but if you read the community and support pages, you will realize there are a lot of good strategies for leveraging Justuno to increase your revenues and your social media marketing.More about Justuno
Monday 02 November 2015
Marin Use Cases and Deployment ScopeMarin was used at my old job at MediaCom across all paid search teams of my client. It helped us manage the large amount of keywords and bids and easily pull pacing reports to present to the client.More about Marin Software
Monday 09 August 2010
Overall, Quantcast is a great and reliable service that is definitely worth using. There data sources are a little bit sketchy for some sites, however they are completely reliable if you put their tracking code on your site, so they can be a great way to prove to your advertisers that you really get the traffic you claim. Their ability to move highly targeted traffic is unparalleled, and is a great way to find the traffic you need.More about Quantcast
Monday 30 November -1
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