Software Comparison
ShortStack vs DoubleClick

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Listed in : Ad Networks

ShortStack is a powerful, flexible toolbox for building any type of tab you can imagine for your Facebook Page. ShortStack is a great way to get your ... Learn More

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Listed in : Ad Networks

Google's DoubleClick provides ad management and ad serving solutions to companies that buy, create or sell digital advertising. The world's top market... Learn More

Pricing Starting From

screenshot for ShortStack

ShortStack

Campaign Management

Free Plan

screenshot for DoubleClick

DoubleClick

Ad Networks

No Pricing Available yet.

Available Features

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ShortStack

Campaign Management

Unlimited Campaigns

Store up to

25 Leads/Entries

25,000 Facebook

Fan Allowance

Unlimited Promotions

Share Functionality

screenshot for DoubleClick

DoubleClick

Ad Networks

Most Favorable User Review

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ShortStack

Campaign Management
User review from
7
Anita Hovey
Sep 14, 2015

Shortstack is a great product. I've been using it for at least the last three years consistently for all of my clients' Facebook promotions. I'll admit, we don't use it as much as we did when like-gating was available, but there are other reasons to use it. However, it's not going to be an easy one to learn to use if you're not digital savvy already.

Pros : - Works with Facebook and Instagram. You can run contests on Facebook to gather email addresses as entry, or photos, or other data. - Easy to ask for permission to add email address to your existing databases, in compliance with privacy laws (in Canada at least). - Very customizeable with templates and the ability to change out all colours & pictures to fit your brand. - Ability to copy a previously used promotion and simply update for next one, which is a great time saver. - Ability to have Instagram entries auto-populated based on brand hashtag. - Ability to import names for a Like & Comment contest on Facebook. - Built in random draw generator. - Ability to assign referral points for recruiting friends to promotion. - Ability to gate based on required information, such as an email, i.e. you can't have the ebook/coupon until you put in an email. - Ability to change CSS codes if you know how. - Customer service is pretty good online. - Ability to embed a promotion on your website. - Ability to limit who can see the entry form (on Facebook at least, by country).

Cons : - Like & Comment import only imports from one post, so if you've collected comments on multiple posts, over a week, you have to import several times and consolidate into one database, at which point you can't use their random draw function, but have to resort to random.org. - I personally found it very overwhelming to learn to use. Almost every campaign I learn something new to do, so I've learned to use it bit by bit over three years to get pretty decent looking promotions, in conjunction with a graphic designer. - There have been glitches...my last promotion just disappeared one week before completion, after three weeks of no issues. They were able to help me get it back without any lost data, just a day or so of entries.

screenshot for DoubleClick

DoubleClick

Ad Networks
User review from
8
Ashlee Anderson
Nov 18, 2015

Google's DoubleClick Software is one of the best out there. It provides exceptional bid strategies options as well as a variety of other tools that make paid search better and easier. On that note, one has to decide how much information they are really willing to give to Google. Google already has a lot of data and our becoming a competitor in a lot of industries. However, there isn't a tool out there as good as DoubleClick forbid strategies, and I recommend it highly. The top tool for the product is DS3. It integrates well with Google and the other engines as well.

Pros :

  • It is easy to manage your accounts through DS3.
  • You can make bid changes, keyword changes, etc.
  • DS3 is willing to work with your company to provide the most efficient bid strategies as possible.
  • You can upload a multitude of items that can help apply to your bid strategies.
  • You can make changes based on KPIs. It factors in position constraints.
  • You are able to make bid changes across multiple accounts and campaigns, and there are a lot of options for filtering and excluding.

Cons :

  • DoubleClick's onboarding process is very time-consuming and expensive.
  • They prefer to backfill your data and then watch how it performs for a few weeks.
  • You have to take the time to set up their tags which is a learning process in its own. Unless you have a dedicated rep, you don't get as much training as you'd like.
  • There's not a lot of documents provided if you have questions.
  • DoubleClick does provide a lot of the same features that other bid management tools provide, however, it is one of the best.
  • There also isn't a great reporting feature. It is more similar to an excel dump than a nicely formatted report.

Most Favorable Critic Review

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ShortStack

Campaign Management
75
Russell Allert , Russell Allert Digital

Friday 23 November 2012

While not perfect, ShortStack is one of the best Facebook app creators out there. And while they have a few omissions, like the lack of an Etsy shop template, they make up for it in their support, number of features, and ease of use.

More about ShortStack
View all the ShortStack Critic Reviews
screenshot for DoubleClick

DoubleClick

Ad Networks
80
Authenticated Reviewer , TrustRadius

Friday 06 November 2015

DoubleClick Use Cases and Deployment ScopeParticular teams choose to use DoubleClick at Performics based on their clients' needs. I used it for one client but use a different third party source for another client so it varies widely. I think it works well but the overview tabs are not as consolidated and easy-to-read as Marin. I wish it could be simplified with rows and columns of data, almost like a spreadsheet.

More about DoubleClick
View all the DoubleClick Critic Reviews

Most Unfavorable Critic Review

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ShortStack

Campaign Management

No critic review available yet for ShortStack .

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DoubleClick

Ad Networks
40
Agency in Retail , G2 Crowd

Thursday 07 August 2014

What do you like best?Mass market product, most people are familiar, ease of use. What do you dislike?transparency into ad placements and tracking

More about DoubleClick
View all the DoubleClick Critic Reviews

Demo Video

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ShortStack Demo Video

Campaign Management
screenshot for DoubleClick

DoubleClick Demo Video

Ad Networks

Screenshots

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ShortStack

Campaign Management
Screenshot for ShortStack 4 screenshots available

Typical Customer

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ShortStack

Campaign Management
  • Business
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DoubleClick

Ad Networks
  • N/A

Supported Devices

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ShortStack

Campaign Management
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DoubleClick

Ad Networks

Supported Languages

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ShortStack

Campaign Management
  • English
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DoubleClick

Ad Networks
  • English
  • French
  • Spanish
  • Italian
  • German
  • Japanese
  • Chinese

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