Software Comparison
Moz Analytics vs WordStream

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Listed in : SEO & SEM

Moz Analytics is an extension of the original product SEOMoz PRO platform; the latter mainly focused on organic search data.Moz offers robust APIs for... Learn More


Listed in : SEO & SEM

WordStream is an internet marketing software that provides you with Search Engine Marketing tools for SEO and pay-per-click (PPC).WordStream provides ... Learn More

Pricing Starting From

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Moz Analytics

PromotionZone

$ 99
For 2 Months / 1 user(s)

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WordStream

SEO & SEM

$ 249
For 1 Year / 1 user(s)

Available Features

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Moz Analytics

PromotionZone

100 Moz Analytics Campaigns

7,500 Keywords

1,250,000 Crawled Pages

Includes Branded Reports

150 Social Accounts

Unlimited Seats

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WordStream

SEO & SEM

Search spend: above $5,000- $10,000/mo

Call Tracking from WordStream

WordStream Smart Tools

PPC Landing Pages & Leads

Support

20 Min PPC Work Week Alerts

Reporting

Keyword Research Tools

Free Trial Availability

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Moz Analytics

PromotionZone
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WordStream

SEO & SEM

Most Favorable User Review

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Moz Analytics

PromotionZone
User review from
10
Matthew Veil
Jun 11, 2016

I started using Moz to not only get more in-depth tracking tools but to simplify the process while having more resources to learn local online marketing with. They are a great company with a great tool with a lot of insight into staying up to date with a tool that can handle a lot of up to date trends. Whether you have one company with multiple websites or are like me and manage multiple clients marketing campaigns, it's a great tool to have.

Pros :

  • They have very simple tracking tools that are super easy to get started with integrating to websites and what's even better is that you can find insight into local competitors as well.
  • The more information you have that is easy to understand with quick and easy access to the better as a marketer and or business owner and Moz provides that.
  • I like how automatic reports are emailed to my clients, most of which don't care to read but like how I can provide data into how they are doing.
  • Most of the time because of all these reports I end up having quarterly or yearly meetings and the common thought from my customers are,"Wow, you can bring a lot of insight and information to the table".
  • Competitor comparisons can be chosen by you and not by some auto generated tool, and you can see the difference no matter how big or small what competitors are doing in regards to link building, onsite search engine optimization or other key insight needed to market for my clients in direct relation to what other companies are doing locally.andnbsp;

Cons :

  • Not for the complete novice but still easy to get moving forward on. They offer a free trial, to begin with, but if you are getting into the online marketing, I would recommend reading up a lot of material in their free information section to know more about what you'll be dealing with.
  • I'd then would recommend the free trial and get a hold of people who have used it in their online community and see how much more you can apply it to your business.

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WordStream

SEO & SEM
User review from
9
Quentin Aisbett
Apr 12, 2016

Whether you're a newbie to managing Adwords struggling to get your head around the complexities to maximize your ROI or if you're a seasoned veteran looking for a software to save you some time on your PPC duties - Wordstream is a ripping solution. I was initially taken aback by the cost as the entry level plan is confronting if you don’t fully appreciate what it can do for you. But after taking a trial and then signing up and embarking on some basic training as part of their onboarding process, it was clear to see that this was going to maximize my ROI and save me time while doing it. But if you're only managing a small budget then it's not going to be for you. Its 20-minute PPC work week feature runs you through a few simple steps to add negatives, find keywords to add, optimize your bids, optimize your ads, and pause duplicates if they exist. Even if you're only going to use this one feature to manage your PPC, then you've saved yourself a whole lot of time.andnbsp; But beyond that you can manage your campaigns as you would from Adwords and if you want to invest more time than the 20 minute work week, then you should definitely monitor the Query Stream feature to find even more negatives to refine your bidding.Wordstream also has landing page templates, and you can set your conversion goals and start utilizing their scheduled reports. An absolute must for anyone managing search-based Adwords campaigns.

Pros :

  • The interface, in general, is easier to use than the native Adwords and Wordstream saves a ridiculous amount of time by finding new keyword opportunities to add and other keywords to place as negatives.

Cons :

  • It would be fantastic for Wordstream to provide the same campaign optimizing features to more than just Adwords search. The Shopping Campaign feature has been in BETA for what seems a long time now, and it's not something that does much for me. andnbsp;

Most Favorable Critic Review

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Moz Analytics

PromotionZone
100
Kevin , Drop Out Got Rich

Wednesday 13 March 2013

SEOmoz is a must Have Package For All Webmasters. I Strongly Recommend SEOmoz Pro.

More about Moz Analytics
View all the Moz Analytics Critic Reviews
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WordStream

SEO & SEM
100
Nicola Wheldrake , Custard Online Marketing

Tuesday 26 February 2013

Wordstream is a great organisation tool when it comes to managing a large number of accounts, but if you only run a few smaller accounts we think Wordstream is an unnecessary additional cost.

More about WordStream
View all the WordStream Critic Reviews

Most Unfavorable Critic Review

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Moz Analytics

PromotionZone
50
Anonymous contribution , Target Internet

Thursday 31 October 2013

One of my criticisms of the SEOmoz tools has always been that they felt a bit style over substance. Moz analytics is still a beta product so I’m not going to be too harsh here but the toolset does to me still feel a bit empty and I’m not convinced there’s much of an improvement over the old Pro dashboard which Moz Analytics will replace. However some of the tools are excellent and the content is really useful for keeping you up to date.

More about Moz Analytics
View all the Moz Analytics Critic Reviews
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WordStream

SEO & SEM
0
Anonymous contribution , GetApp

Monday 30 November -1

More about WordStream
View all the WordStream Critic Reviews

Demo Video

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Moz Analytics Demo Video

PromotionZone
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WordStream Demo Video

SEO & SEM

Screenshots

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Moz Analytics

PromotionZone
Screenshot for Moz Analytics 4 screenshots available

Typical Customer

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Moz Analytics

PromotionZone
  • Business
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WordStream

SEO & SEM
  • Business

Supported Devices

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Moz Analytics

PromotionZone
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WordStream

SEO & SEM

Supported Languages

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Moz Analytics

PromotionZone
  • English
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WordStream

SEO & SEM
  • English

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