Software Comparison
Moz Analytics vs Searchmetrics Suite

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Listed in : SEO & SEM

Moz Analytics is an extension of the original product SEOMoz PRO platform; the latter mainly focused on organic search data.Moz offers robust APIs for... Learn More


Listed in : SEO & SEM

Searchmetrics Suite delivers enterprise SEO and content marketing recommendations, forecasting, analysis and reporting for companies that want potenti... Learn More

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Pricing Starting From

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Moz Analytics

PromotionZone

$ 99
For 2 Months / 1 user(s)

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Searchmetrics Suite

SEO & SEM

$ 69
For 1 Month / 1 user(s)

Available Features

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Moz Analytics

PromotionZone

100 Moz Analytics Campaigns

7,500 Keywords

1,250,000 Crawled Pages

Includes Branded Reports

150 Social Accounts

Unlimited Seats

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Searchmetrics Suite

SEO & SEM

Research Access without Limits

Subdomain, URL and Directory Analysis

From 3 Projects and 1,500 Keyword Queries scalable

Traffic and Conversion Forecast

Training and Support

API-Access

Show Product Details

Free Trial Availability

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Moz Analytics

PromotionZone
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Searchmetrics Suite

SEO & SEM

No Free Trial Available.

Most Favorable User Review

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Moz Analytics

PromotionZone
User review from
10
Matthew Veil
Jun 11, 2016

I started using Moz to not only get more in-depth tracking tools but to simplify the process while having more resources to learn local online marketing with. They are a great company with a great tool with a lot of insight into staying up to date with a tool that can handle a lot of up to date trends. Whether you have one company with multiple websites or are like me and manage multiple clients marketing campaigns, it's a great tool to have.

Pros :

  • They have very simple tracking tools that are super easy to get started with integrating to websites and what's even better is that you can find insight into local competitors as well.
  • The more information you have that is easy to understand with quick and easy access to the better as a marketer and or business owner and Moz provides that.
  • I like how automatic reports are emailed to my clients, most of which don't care to read but like how I can provide data into how they are doing.
  • Most of the time because of all these reports I end up having quarterly or yearly meetings and the common thought from my customers are,"Wow, you can bring a lot of insight and information to the table".
  • Competitor comparisons can be chosen by you and not by some auto generated tool, and you can see the difference no matter how big or small what competitors are doing in regards to link building, onsite search engine optimization or other key insight needed to market for my clients in direct relation to what other companies are doing locally.andnbsp;

Cons :

  • Not for the complete novice but still easy to get moving forward on. They offer a free trial, to begin with, but if you are getting into the online marketing, I would recommend reading up a lot of material in their free information section to know more about what you'll be dealing with.
  • I'd then would recommend the free trial and get a hold of people who have used it in their online community and see how much more you can apply it to your business.

screenshot for Searchmetrics Suite

Searchmetrics Suite

SEO & SEM
User review from
8
Sam Gooch
Nov 23, 2015

Searchmetrics is a great all-round tool for monitoring and progressing your online marketing strategy. In my opinion, the most value comes from the visibility index, which not only allows you to monitor your organic and paid visibility, but also that of your competitors, giving you great insights into how well your competitors are doing, and exactly when they hit peaks and troughs. Using this data, it’s possible to do some more digging to understand is there was a particular campaign that helped to give them the boost, allowing you to learn from their success.

Pros :

  • Search Metrics recently gave us an update, which allows you to include Google’s major algorithm updates, so you can easily spot whether a website was affected. This can also come in handy when carrying out a link audit, as you will want to steer clear of a link from a domain that was hit by Google’s Penguin update.
  • Another great feature of the Search Metrics Suite is the ability to use their keyword insights to identify opportunities. By ordering the keywords and by associated potential search volumes, you can quickly see a list of keywords that you already rank on page 2 or 3 of Google for. So by making lists, you can put these keywords on your radar and tweak your strategy to start targeting these keyword topics, by either tweaking your existing content or creating new content.
  • The tool can also be useful for reporting, with some nice graphs that show the spread of your positions, giving a quick snapshot of the average position for your keywords, along with historical data to highlight progress over time.
  • The pricing is quite reasonable, starting from $69 per month.

Cons :

  • The pricing uses a credit system which is quite confusing. While the search visibility index updates are generally quite reliable (same day each week), they are sometimes late with no information to say when to expect the updates. This can be very frustrating, particularly if you use the data for client reports.

Most Favorable Critic Review

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Moz Analytics

PromotionZone
100
Kevin , Drop Out Got Rich

Wednesday 13 March 2013

SEOmoz is a must Have Package For All Webmasters. I Strongly Recommend SEOmoz Pro.

More about Moz Analytics
View all the Moz Analytics Critic Reviews
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Searchmetrics Suite

SEO & SEM
100
Tony Leger , Ace Site Creator

Wednesday 31 December 1969

When it comes to software, research, and analytics for search engine marketers, one company, Search Metrics, stands above the rest. They boast the “largest, fastest database available for search and social marketing.” This means Search Metrics customers are going to have the best access to data, which can be a major advantage in the competitive world of search engine marketing.

More about Searchmetrics Suite
View all the Searchmetrics Suite Critic Reviews

Most Unfavorable Critic Review

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Moz Analytics

PromotionZone
50
Anonymous contribution , Target Internet

Thursday 31 October 2013

One of my criticisms of the SEOmoz tools has always been that they felt a bit style over substance. Moz analytics is still a beta product so I’m not going to be too harsh here but the toolset does to me still feel a bit empty and I’m not convinced there’s much of an improvement over the old Pro dashboard which Moz Analytics will replace. However some of the tools are excellent and the content is really useful for keeping you up to date.

More about Moz Analytics
View all the Moz Analytics Critic Reviews
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Searchmetrics Suite

SEO & SEM

No critic review available yet for Searchmetrics Suite .

Demo Video

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Moz Analytics Demo Video

PromotionZone
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Searchmetrics Suite Demo Video

SEO & SEM

Screenshots

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Moz Analytics

PromotionZone
Screenshot for Moz Analytics 4 screenshots available
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Searchmetrics Suite

SEO & SEM
Screenshot for Searchmetrics Suite 4 screenshots available

Typical Customer

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Moz Analytics

PromotionZone
  • Business
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Searchmetrics Suite

SEO & SEM
  • Business

Supported Devices

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Moz Analytics

PromotionZone
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Searchmetrics Suite

SEO & SEM

Supported Languages

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Moz Analytics

PromotionZone
  • English
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Searchmetrics Suite

SEO & SEM
  • English
  • German

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