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Searchmetrics Suite delivers enterprise SEO and content marketing recommendations, forecasting, analysis and reporting for companies that want potenti... Learn More
Research Access without Limits
Subdomain, URL and Directory Analysis
From 3 Projects and 1,500 Keyword Queries scalable
Traffic and Conversion Forecast
Training and Support
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Searchmetrics is a great all-round tool for monitoring and progressing your online marketing strategy. In my opinion, the most value comes from the visibility index, which not only allows you to monitor your organic and paid visibility, but also that of your competitors, giving you great insights into how well your competitors are doing, and exactly when they hit peaks and troughs. Using this data, it’s possible to do some more digging to understand is there was a particular campaign that helped to give them the boost, allowing you to learn from their success.
Yoast is most well-known for its plugin for Drupal and WordPress. WordPress is the version I am most familiar with, and is the most common version. It is practically a given on every WordPress project I do. It is the best and most flexible plugin for setting up SEO on a WordPress site that I have found. The two most important things it can do quickly and easily is to templatize clean URLs and clean title tags. While there are other ways to do this, the Yoast plugin is definitely the easiest and most effective. There are other SEO features built into the plugin as well. For example, it can selectively set types of pages (i.e., category, author, archive, etc.) to “noindex, follow”, a common recommendation for WordPress blogs. This plugin is most commonly compared with All in One SEO Pack. While All in One SEO Pack is generally capable of doing everything that Yoast does, there is one key difference that causes me to go with Yoast instead. When All in One SEO Pack adds things like title tags and meta descriptions to a page, it keeps the page from rendering until everything else is loaded, and then inserts the changes. For any site that loads even slightly slow, this means a blank page until the page is fully loaded. This is not a great practice, and Yoast manages to make the changes without hurting the load speed. It is extremely easy to use, and it is free to download the basic version. I have not yet found a need to upgrade it to the full version, but if you need additional support, it is certainly an option.
- Easy to use - Basic version is free - Performs many global SEO functions on a WordPress site - Doesn’t hurt load speed
- Only works on a couple open source platforms (mainly WordPress and Drupal)
Wednesday 31 December 1969
When it comes to software, research, and analytics for search engine marketers, one company, Search Metrics, stands above the rest. They boast the “largest, fastest database available for search and social marketing.” This means Search Metrics customers are going to have the best access to data, which can be a major advantage in the competitive world of search engine marketing.More about Searchmetrics Suite
Friday 01 July 2011
If you are looking for an comprehensive and advanced SEO solution for your WordPress blog or website, I would highly recommend that you consider trying out WordPress SEO by Yoast. It is head and shoulders above any other free SEO plugin that I’ve come across.More about Yoast
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