Cloudswave Score for Salesfusion
Rating based on 6 Critic Reviews
Authenticated Reviewer, on TrustRadius
Salesfusion Use Cases and Deployment ScopeWe currently use Salesfusion as one part of overall marketing strategy for our clients. Some use the service to communicate with existing clients, others use the system as a platform to attract new customers based on website interaction.
Pros : Easy to locate email tracking results.Database management is simple and effective.Lead scoring is easily managed and extremely helpful in directing potential quality leads to the appropriate contact person.
Cons : The user interface is somewhat cumbersome and not intuitive at times.Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.Custom reporting is complicated to set up.
Lindsey Wilson, on TrustRadius
Salesfusion Use Cases and Deployment ScopeWe use Salesfusion in the Marketing Department for almost everything we do. We use this to create, execute, and track campaigns as well as tracking traffic on our website. One of the best problems that Salesfusion has helped is knowing what campaigns are working and creating leads for our sales team. With our previous software we were unable to receive all of the analytics from past campaigns.
Pros : The analytics from our campaigns is by far my favorite thing about Salesfusion. It really helps determine what our customers like to see and what they are interested in. This has let us realize what is not working and saving us time by not reproducing a similar campaign.Web tracker and alerts have also been a great thing for our sales team. We are able to see a customer on the back end of our website at all times, and we are able to turn that over to a rep who can provide that customer what they
Cons : The HTML creator is not the easiest to design a template in. If you know little HTML it can be quite difficult, but they do provide templates that are very easy to change.Their support team is great, but some times it is a longer wait to hear back than I would like.
Amy Bailey, on TrustRadius
Salesfusion Use Cases and Deployment ScopeWe use Salesfusion as a marketing automation platform to send message to our partners, prospective partners, customers and prospective customers. We also white-label market on behalf of our partners. We have webinars and recently hosted a partner conference and used Salesfusion for all correspondence for the show. I am in the system a few times a week if not daily. Like many other software applications, there are so many features I cannot use them all, but I use what I need to get my job done. They have excellent training when you want to go to the next level.
Pros : The application is fairly intuitive and once you get into a rhythm things run pretty smoothly.I am able to clone campaigns and emails to save time in the set up of the email and html.They have a great template library for people who are not familiar with html. I have used many of the templates and they have a good variety and a very professional look.The reports are visually pleasing and provide great data about a single email, full campaign or the last XX days of campaigns. I am able to do A/B
Cons : They recently changed the interface and I am not a fan. I preferred the grey background because it was easier on my eyes. The menus are modern and pop out from the side, but sometimes I find them to be in the way.When I am looking at past emails I wold like to copy I would like to be able to see an image of the email so I choose the correct one. I think it would be helpful to see the open rate, click through and unsubscribes so I pick the most effective one to copy. This info is all available, b
Michele Nachum, on GetApp Blog
Think of SalesFusion as a marketing cloud-based application that can amplify your current CRM efforts and literally pick up where other CRM products leave off. It’s a relatively affordable solution that is jammed-packed with marketing tools for just about every type of campaign. SalesFusion offers a lot of customer and lead intelligence and can truly benefit conpanies that need an infusion of marketing tools at their disposal.
SalesFUSION 360 is a product that will work best for businesses that are already using a CRM program or are planning to use a CRM solution and as a result, need a more detailed marketing solution. Therefore, if your company has a small customer base and has not yet implemented any CRM tactics, you might want to look at a different solution with more basic tools to start with and graduate up to SalesFUSION. SalesFUSION offers a lot of customer and lead intelligence and can truly benefit conpanies that need an infusion of marketing tools at their disposal.
Cons : massive amount of features and tools - will take time to learn and use effectively; 700 templates can be overwhelming for some companies
From CRM Search
Because SalesFusion supports multiple CRM systems, it competes more frequently with marketing software competitors such as HubSpot and Marketo than the Dynamics-only competitors such as ClickDimensions and Silverpop CoreMotives. However, SalesFusion clearly provides a similar embedded utilization and user interface as do ClickDimensions and CoreMotives, and delivers an extremely tight integration to Dynamics CRM.
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