Software Comparison
RankWatch vs SEO Toolkit vs Moz Analytics vs Yoast

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Listed in : SEO & SEM

Rankwatch is an SEO Management Platform which aims at automating processes of Digital Agencies all over the world, using its features which have Artif... Learn More

Free Trial

Listed in : SEO & SEM

For Web developers, hosting providers, and Web server administrators, SEO Toolkit serves to increase the relevance of their websites in search results... Learn More


Listed in : SEO & SEM

Moz Analytics is an extension of the original product SEOMoz PRO platform; the latter mainly focused on organic search data.Moz offers robust APIs for... Learn More


Listed in : SEO & SEM

Improving websites is what we do here at Yoast, from user experience, to speedandsearch engine rankings. We do that by reviewing websites in which and... Learn More

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Pricing Starting From

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RankWatch

Competitive Intelligence

$ 29
For 1 Month / 1 user(s)

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SEO Toolkit

SEO & SEM

Free Plan

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Moz Analytics

PromotionZone

$ 99
For 2 Months / 1 user(s)

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Yoast

SEO & SEM

No Pricing Available yet.

Available Features

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RankWatch

Competitive Intelligence

7500 Keywords

Daily Rank Refresh

Local/City Rank Tracking

Automated Alerts

White Label Reporting

Multiple Logins

Competitor Analysis

100% White Label Interface

Account Manager

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SEO Toolkit

SEO & SEM

Increase Website Traffic and Revenue

Influence and Update Search Engines

Improve Customer Experience

Analyze Your Website

Generate Detailed Reports

Manage Search Engine Access

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Moz Analytics

PromotionZone

100 Moz Analytics Campaigns

7,500 Keywords

1,250,000 Crawled Pages

Includes Branded Reports

150 Social Accounts

Unlimited Seats

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Yoast

SEO & SEM

Free Trial Availability

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RankWatch

Competitive Intelligence
Free Trial Available
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SEO Toolkit

SEO & SEM
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Moz Analytics

PromotionZone
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Yoast

SEO & SEM

No Free Trial Available.

Most Favorable User Review

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RankWatch

Competitive Intelligence

No favorable user review available yet for RankWatch.

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SEO Toolkit

SEO & SEM

No favorable user review available yet for SEO Toolkit.

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Moz Analytics

PromotionZone
User review from
10
Matthew Veil
Jun 11, 2016

I started using Moz to not only get more in-depth tracking tools but to simplify the process while having more resources to learn local online marketing with. They are a great company with a great tool with a lot of insight into staying up to date with a tool that can handle a lot of up to date trends. Whether you have one company with multiple websites or are like me and manage multiple clients marketing campaigns, it's a great tool to have.

Pros :

  • They have very simple tracking tools that are super easy to get started with integrating to websites and what's even better is that you can find insight into local competitors as well.
  • The more information you have that is easy to understand with quick and easy access to the better as a marketer and or business owner and Moz provides that.
  • I like how automatic reports are emailed to my clients, most of which don't care to read but like how I can provide data into how they are doing.
  • Most of the time because of all these reports I end up having quarterly or yearly meetings and the common thought from my customers are,"Wow, you can bring a lot of insight and information to the table".
  • Competitor comparisons can be chosen by you and not by some auto generated tool, and you can see the difference no matter how big or small what competitors are doing in regards to link building, onsite search engine optimization or other key insight needed to market for my clients in direct relation to what other companies are doing locally.andnbsp;

Cons :

  • Not for the complete novice but still easy to get moving forward on. They offer a free trial, to begin with, but if you are getting into the online marketing, I would recommend reading up a lot of material in their free information section to know more about what you'll be dealing with.
  • I'd then would recommend the free trial and get a hold of people who have used it in their online community and see how much more you can apply it to your business.

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Yoast

SEO & SEM
User review from
10
Steve Miller
Sep 21, 2015

Yoast is most well-known for its plugin for Drupal and WordPress. WordPress is the version I am most familiar with, and is the most common version. It is practically a given on every WordPress project I do. It is the best and most flexible plugin for setting up SEO on a WordPress site that I have found. The two most important things it can do quickly and easily is to templatize clean URLs and clean title tags. While there are other ways to do this, the Yoast plugin is definitely the easiest and most effective. There are other SEO features built into the plugin as well. For example, it can selectively set types of pages (i.e., category, author, archive, etc.) to “noindex, follow”, a common recommendation for WordPress blogs. This plugin is most commonly compared with All in One SEO Pack. While All in One SEO Pack is generally capable of doing everything that Yoast does, there is one key difference that causes me to go with Yoast instead. When All in One SEO Pack adds things like title tags and meta descriptions to a page, it keeps the page from rendering until everything else is loaded, and then inserts the changes. For any site that loads even slightly slow, this means a blank page until the page is fully loaded. This is not a great practice, and Yoast manages to make the changes without hurting the load speed. It is extremely easy to use, and it is free to download the basic version. I have not yet found a need to upgrade it to the full version, but if you need additional support, it is certainly an option.

Pros :

- Easy to use - Basic version is free - Performs many global SEO functions on a WordPress site - Doesn’t hurt load speed

Cons :

- Only works on a couple open source platforms (mainly WordPress and Drupal)

Most Unfavorable User Review

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RankWatch

Competitive Intelligence
  • User review from
    0
    Solomon Kleinsmith
    Feb 20, 2015

    I've tried just about every SEO rank tracker out there. Rank Watch worked well for a while, started to get terribly buggy, got even worse, then after two months of unfixed glitching and interfering with client work - I cancelled my account. Lo and behold, a few weeks later, I still was charged. I reported them to PayPal - avoid at all costs. There are plenty of better options - personally I like Bright Local the most, and and Pro Rank Tracker is better, and has been reliable since they were in free beta testing, if you just want a bare bones rank tracker.

  • screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM

    No unfavorable user review available yet for SEO Toolkit.

    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone

    No unfavorable user review available yet for Moz Analytics.

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    Yoast

    SEO & SEM

    No unfavorable user review available yet for Yoast.

    Most Favorable Critic Review

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    RankWatch

    Competitive Intelligence
    75
    Moosa Hemani , SETalks

    Tuesday 11 December 2012

    The results went amazingly awesome and rankings were pretty much accurate.

    More about RankWatch
    View all the RankWatch Critic Reviews
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    SEO Toolkit

    SEO & SEM
    100
    Chris Simmance , Koozai

    Monday 15 April 2013

    Recently I came across the Microsoft SEO Toolkit and have been blown away at how thorough it is as an SEO tool! 

    More about SEO Toolkit
    View all the SEO Toolkit Critic Reviews
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    Moz Analytics

    PromotionZone
    100
    Kevin , Drop Out Got Rich

    Wednesday 13 March 2013

    SEOmoz is a must Have Package For All Webmasters. I Strongly Recommend SEOmoz Pro.

    More about Moz Analytics
    View all the Moz Analytics Critic Reviews
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    Yoast

    SEO & SEM
    100
    Jacob Stoop , AgentSEO

    Friday 01 July 2011

    If you are looking for an comprehensive and advanced SEO solution for your WordPress blog or website, I would highly recommend that you consider trying out WordPress SEO by Yoast. It is head and shoulders above any other free SEO plugin that I’ve come across.

    More about Yoast
    View all the Yoast Critic Reviews

    Most Unfavorable Critic Review

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    RankWatch

    Competitive Intelligence

    No critic review available yet for RankWatch .

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    SEO Toolkit

    SEO & SEM

    No critic review available yet for SEO Toolkit .

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    Moz Analytics

    PromotionZone
    50
    Anonymous contribution , Target Internet

    Thursday 31 October 2013

    One of my criticisms of the SEOmoz tools has always been that they felt a bit style over substance. Moz analytics is still a beta product so I’m not going to be too harsh here but the toolset does to me still feel a bit empty and I’m not convinced there’s much of an improvement over the old Pro dashboard which Moz Analytics will replace. However some of the tools are excellent and the content is really useful for keeping you up to date.

    More about Moz Analytics
    View all the Moz Analytics Critic Reviews
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    Yoast

    SEO & SEM
    Yves Smith , Naked Capitalism

    Saturday 15 March 2014

    Yoast’s supposedly customized report to us is one of the shoddiest, error-filled documents I have ever encountered in my thirty-plus years as a professional.

    More about Yoast
    View all the Yoast Critic Reviews

    Demo Video

    screenshot for RankWatch

    RankWatch Demo Video

    Competitive Intelligence
    screenshot for SEO Toolkit

    SEO Toolkit Demo Video

    SEO & SEM
    screenshot for Moz Analytics

    Moz Analytics Demo Video

    PromotionZone
    screenshot for Yoast

    Yoast Demo Video

    SEO & SEM

    Screenshots

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence
    Screenshot for RankWatch 4 screenshots available
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    Screenshot for Moz Analytics 4 screenshots available

    Typical Customer

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    RankWatch

    Competitive Intelligence
    • Business
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    SEO Toolkit

    SEO & SEM
    • Personal Use
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    Moz Analytics

    PromotionZone
    • Business
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    Yoast

    SEO & SEM
    • N/A

    Supported Devices

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence
    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    screenshot for Yoast

    Yoast

    SEO & SEM

    Supported Languages

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    RankWatch

    Competitive Intelligence
    • English
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    SEO Toolkit

    SEO & SEM
    • English
    • German
    • Russian
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    Moz Analytics

    PromotionZone
    • English
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    Yoast

    SEO & SEM
    • English

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