Software Comparison
RankWatch vs Conductor Searchlight vs SEO Toolkit vs Moz Analytics

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Rankwatch is an SEO Management Platform which aims at automating processes of Digital Agencies all over the world, using its features which have Artif... Learn More

Free Trial

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Conductor Searchlight is the undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver ... Learn More


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For Web developers, hosting providers, and Web server administrators, SEO Toolkit serves to increase the relevance of their websites in search results... Learn More


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Moz Analytics is an extension of the original product SEOMoz PRO platform; the latter mainly focused on organic search data.Moz offers robust APIs for... Learn More

Pricing Starting From

screenshot for RankWatch

RankWatch

Competitive Intelligence

$ 29
For 1 Month / 1 user(s)

screenshot for Conductor Searchlight

Conductor Searchlight

SEO & SEM

No Pricing Available yet.

screenshot for SEO Toolkit

SEO Toolkit

SEO & SEM

Free Plan

screenshot for Moz Analytics

Moz Analytics

PromotionZone

$ 99
For 2 Months / 1 user(s)

Available Features

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RankWatch

Competitive Intelligence

7500 Keywords

Daily Rank Refresh

Local/City Rank Tracking

Automated Alerts

White Label Reporting

Multiple Logins

Competitor Analysis

100% White Label Interface

Account Manager

screenshot for Conductor Searchlight

Conductor Searchlight

SEO & SEM
screenshot for SEO Toolkit

SEO Toolkit

SEO & SEM

Increase Website Traffic and Revenue

Influence and Update Search Engines

Improve Customer Experience

Analyze Your Website

Generate Detailed Reports

Manage Search Engine Access

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Moz Analytics

PromotionZone

100 Moz Analytics Campaigns

7,500 Keywords

1,250,000 Crawled Pages

Includes Branded Reports

150 Social Accounts

Unlimited Seats

Free Trial Availability

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RankWatch

Competitive Intelligence
Free Trial Available
screenshot for Moz Analytics

Conductor Searchlight

SEO & SEM

No Free Trial Available.

screenshot for Moz Analytics

SEO Toolkit

SEO & SEM
screenshot for Moz Analytics

Moz Analytics

PromotionZone

Most Favorable User Review

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RankWatch

Competitive Intelligence

No favorable user review available yet for RankWatch.

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Conductor Searchlight

SEO & SEM
User review from
7
Steve Miller
Sep 21, 2015

Conductor Searchlight is meant to replace several other tools: primarily, rank tracking and task management. It manages to do both effectively, once you fully learn the platform. However, like many platforms that try to do many different things, it can be confusing to use at first. However, they offer full training over multiple meetings with their packages, so that might not be too much of a problem for some users. Another issue with platforms that try to do multiple things, it sometimes results in a tool that is good, but not great, at all things. This seems to be the case with Conductor. Rank tracking, for example, doesn’t collect as much information as some other tools, and typically only collects the information that it does collect once a week. Some other rank tools do the same, but others will collect daily. The default setup for a domain only tracks 100 keywords, and increasing the amount can be very expensive. The charges are also per site, which is generally not a problem for agencies or single site companies, but can become problematic for smaller companies with multiple sites. On the task management side, it generally creates tasks through annotations on the findings. In my experience, it was somewhat difficult to get a full view of all of the tasks that were assigned. Some more training may have corrected that, though. I wasn’t able to attend all of the training sessions. However, if you want a platform in which you can look at a lot of pertinent data and assign tasks based on it right there on the spot, Conductor does that effectively. I would suggest getting a full tour before jumping into this one to make sure that you’ll be able to use the somewhat confusing platform.

Pros :

Cons :

- Expensive - Can be confusing, especially for new users - Doesn’t include as much information in the rank tracking as some other platforms, such as full SERP displays

screenshot for SEO Toolkit

SEO Toolkit

SEO & SEM

No favorable user review available yet for SEO Toolkit.

screenshot for Moz Analytics

Moz Analytics

PromotionZone
User review from
10
Matthew Veil
Jun 11, 2016

I started using Moz to not only get more in-depth tracking tools but to simplify the process while having more resources to learn local online marketing with. They are a great company with a great tool with a lot of insight into staying up to date with a tool that can handle a lot of up to date trends. Whether you have one company with multiple websites or are like me and manage multiple clients marketing campaigns, it's a great tool to have.

Pros :

  • They have very simple tracking tools that are super easy to get started with integrating to websites and what's even better is that you can find insight into local competitors as well.
  • The more information you have that is easy to understand with quick and easy access to the better as a marketer and or business owner and Moz provides that.
  • I like how automatic reports are emailed to my clients, most of which don't care to read but like how I can provide data into how they are doing.
  • Most of the time because of all these reports I end up having quarterly or yearly meetings and the common thought from my customers are,"Wow, you can bring a lot of insight and information to the table".
  • Competitor comparisons can be chosen by you and not by some auto generated tool, and you can see the difference no matter how big or small what competitors are doing in regards to link building, onsite search engine optimization or other key insight needed to market for my clients in direct relation to what other companies are doing locally.andnbsp;

Cons :

  • Not for the complete novice but still easy to get moving forward on. They offer a free trial, to begin with, but if you are getting into the online marketing, I would recommend reading up a lot of material in their free information section to know more about what you'll be dealing with.
  • I'd then would recommend the free trial and get a hold of people who have used it in their online community and see how much more you can apply it to your business.

Most Unfavorable User Review

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RankWatch

Competitive Intelligence
  • User review from
    0
    Solomon Kleinsmith
    Feb 20, 2015

    I've tried just about every SEO rank tracker out there. Rank Watch worked well for a while, started to get terribly buggy, got even worse, then after two months of unfixed glitching and interfering with client work - I cancelled my account. Lo and behold, a few weeks later, I still was charged. I reported them to PayPal - avoid at all costs. There are plenty of better options - personally I like Bright Local the most, and and Pro Rank Tracker is better, and has been reliable since they were in free beta testing, if you just want a bare bones rank tracker.

  • screenshot for Conductor Searchlight

    Conductor Searchlight

    SEO & SEM

    No unfavorable user review available yet for Conductor Searchlight.

    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM

    No unfavorable user review available yet for SEO Toolkit.

    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone

    No unfavorable user review available yet for Moz Analytics.

    Most Favorable Critic Review

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence
    75
    Moosa Hemani , SETalks

    Tuesday 11 December 2012

    The results went amazingly awesome and rankings were pretty much accurate.

    More about RankWatch
    View all the RankWatch Critic Reviews
    screenshot for Conductor Searchlight

    Conductor Searchlight

    SEO & SEM
    100
    Adwebspark , Adwebspark

    Thursday 10 April 2014

    Searchlight’s approach to SEO is very startegic and content centric; it has a unique categorization process of the keywords ranking positions. 

    More about Conductor Searchlight
    View all the Conductor Searchlight Critic Reviews
    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM
    100
    Chris Simmance , Koozai

    Monday 15 April 2013

    Recently I came across the Microsoft SEO Toolkit and have been blown away at how thorough it is as an SEO tool! 

    More about SEO Toolkit
    View all the SEO Toolkit Critic Reviews
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    100
    Kevin , Drop Out Got Rich

    Wednesday 13 March 2013

    SEOmoz is a must Have Package For All Webmasters. I Strongly Recommend SEOmoz Pro.

    More about Moz Analytics
    View all the Moz Analytics Critic Reviews

    Most Unfavorable Critic Review

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence

    No critic review available yet for RankWatch .

    screenshot for Conductor Searchlight

    Conductor Searchlight

    SEO & SEM

    No critic review available yet for Conductor Searchlight .

    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM

    No critic review available yet for SEO Toolkit .

    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    50
    Anonymous contribution , Target Internet

    Thursday 31 October 2013

    One of my criticisms of the SEOmoz tools has always been that they felt a bit style over substance. Moz analytics is still a beta product so I’m not going to be too harsh here but the toolset does to me still feel a bit empty and I’m not convinced there’s much of an improvement over the old Pro dashboard which Moz Analytics will replace. However some of the tools are excellent and the content is really useful for keeping you up to date.

    More about Moz Analytics
    View all the Moz Analytics Critic Reviews

    Demo Video

    screenshot for RankWatch

    RankWatch Demo Video

    Competitive Intelligence
    screenshot for Conductor Searchlight

    Conductor Searchlight Demo Video

    SEO & SEM
    screenshot for SEO Toolkit

    SEO Toolkit Demo Video

    SEO & SEM
    screenshot for Moz Analytics

    Moz Analytics Demo Video

    PromotionZone

    Screenshots

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence
    Screenshot for RankWatch 4 screenshots available
    screenshot for Conductor Searchlight

    Conductor Searchlight

    SEO & SEM
    Screenshot for Conductor Searchlight 4 screenshots available
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    Screenshot for Moz Analytics 4 screenshots available

    Typical Customer

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence
    • Business
    screenshot for Conductor Searchlight

    Conductor Searchlight

    SEO & SEM
    • N/A
    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM
    • Personal Use
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    • Business

    Supported Devices

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence
    screenshot for Conductor Searchlight

    Conductor Searchlight

    SEO & SEM
    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone

    Supported Languages

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence
    • English
    screenshot for Conductor Searchlight

    Conductor Searchlight

    SEO & SEM
    • English
    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM
    • English
    • German
    • Russian
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    • English

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