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iContact

iContact Reviews and Cloudswave Rating

  • 85

    Cloudswave Score for iContact

    Rating based on 116 Critic Reviews

    15 Favorable reviews
    75 %
    2 Mixed reviews
    10 %
    2 unfavorable reviews
    10 %
  • iContact makes it easy to manage subscribers and create attractive email marketing campaigns. You can send surveys, engage with customers, and grow your business with little fuss. It's missing some basic capabilities, though.

    0 of 0 people found this review helpful
  • iContact Pro offers businesses with a solution that makes marketing automation simpler and cost-effective. iContact Pro is a more advanced marketing automation suite that is loaded with advanced marketing features.

    0 of 0 people found this review helpful
  • iContact - I like it!

    iContact Use Cases and Deployment ScopeiContact was being used to address marketing and promotion for a consulting job I was assigned to.  This was a general contractor who wanted to promote sites and completed projects to current, potential and clients that did not know of them.  It was used by the Marketing firm handling their PR and it was being used as an outreach tool.

    Pros : It allows for multiple audience databases.It allows for multiple document structures and designs (internal and imported)User friendly and ease of use

    Cons : Access to help for functions could be more readily available within the various areas of content. This would prevent users from having to go to the help area and away from where they are working.Easing limitations on how many users could be sent blasts at one given time.

    0 of 0 people found this review helpful

    iContact is an easy to use email marketing system. As part of the Vocus marketing suite, it's a no brainer

    iContact Use Cases and Deployment ScopeWe used iContact as our default email marketing system. It was used primarily by the marketing department, but service would also use it to communicate to our database. Segmentation of our contact list 20K+ contacts, was easy to manage. The email editor was easy to use and customizable.

    Pros : List segmentation and managementCampaigns are easy to create and duplicateEmail editor is easy to use

    Cons : Email templates were not as modern as other servicesEmail editor required some knowledge of html to maximize it's potentialFull integration with our CRM would have been nice (it was a feature they were planning but had not yet implemented)

    0 of 0 people found this review helpful

    iContact, inexpensive, but in need of some serious improvement.

    iContact Use Cases and Deployment ScopeWe used iContact on a daily basis to send a high volume of emails, either through broadcast sends or and autoresponder email series. Email is our main source of communication with customers. We have various different strategies from early lead conversion, to reoccurring purchasers to inform them of new product releases. Without email we would not be able to spread the word of our business or acquire new customers. 

    Pros : They are inexpensiveTheir HTML editing software is great for new usersEasy to manage various lists for large number of broadcast sendsTesting emails is quick and easy

    Cons : They are not in a hurry to improve their platform. Their software is the same today as it was 3 years ago when we first signed up with them (an eternity in internet years)Their analytics are sparse, if you want to know more than just general open and click rates then look somewhere else.Deliverability is terrible. If you use iContact expect to be sent in the spam folder for all your Gmail and Hotmail clients.

    0 of 0 people found this review helpful
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  • All in all, there is not even a single industry-standard email marketing feature for which iContact comes up short. On top of that, it comes equipped with lots of other features and functionalities not commonly found in this class of apps. I whole-heartedly recommend iContact for your email marketing operations.

    0 of 0 people found this review helpful
  • iContact is a bit pricier than some of the other services, but we would recommend this email marketing service for those that find text editing tools important. Aside from the occasional email client incompatibility with some words, which was fixable, the email creator is easy to use and intuitive. Other than that, we liked their social media feature and found the analytics to be basic, but solid.

    0 of 0 people found this review helpful
  • iContact is a product that does exactly what it says it will – create and track an email campaign with the result that get your campaigns off the ground effectively. It has an incredibly straight forward offering and one that will benefit anyone in business, whether they have experience of email marketing or not. It’s definitely one for the start-up enterprise looking for a package that can be used straight away with very little technical knowledge required.

    0 of 0 people found this review helpful
  • I feel much about iContact as I did Constant Contact. Both purport to be “all about small business,” yet they present some depressing contradictions in delivering on that promise. iContact is a good program, but not a great one. For most companies, there will be better options.

    0 of 0 people found this review helpful
  • iContact has competitive pricing as well as common features like autoresponders and list segmentation. Where they really fall short is their not-so-good customer service and their lack of social media marketing.

    0 of 0 people found this review helpful
  • iContact is a good tool for new business owners just starting with email marketing. They have templates and user interface to help you create well designed emails efficiently.

    Additionally, they have an account management staff available to cater to your needs, so you can quickly get your questions answered. Most business owners will find iContact a great tool for their business, because of all the small things that the service does for entrepreneurs.

    0 of 0 people found this review helpful
  • iContact is a well-designed email marketing software with a great selection of campaign management and design tools. Pricing is competitive, but email marketers that create image-heavy campaigns should be prepared to pay extra.

    0 of 0 people found this review helpful
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