Armed with coupons and sales promos, consumers do research via their smartphones while in-store. A WSL Strategic Retail study showed that 56% look to their devices to compare prices in-store, while 46% continue to seek coupons or discounts and 53% use their photo feature to snap images of product, according to eMarketer.
Through its mAcquisition solution, Hipcricket® offers mobile advertising, messaging, mobile web and Applications to provide brands and agencies the ability to reach and acquire customers in the mobile environment.
Mobile campaigns can be integrated with existing digital and offline communications and databases to trigger valuable additional messages based on response.
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