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Visual Website Optimizer

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Visual Website Optimizer Coupons, Reviews, Comparisons and Alternatives

About Visual Website Optimizer

Visual Website Optimizer gives you a lot of options for setting up A/B or multivariate tests on your site.

It's an easy to use testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales. Integrating our split testing software is dead-simple: copy-paste a code snippet in your website once and you are ready to go live! Visual Web Site Optimizer is also a flexible multivariate testing software (full factorial methodology) and has number of additional tools like behavioral targeting, heatmaps, usability testing, etc. With 100+ features in Visual Website Optimizer, you can be sure that all your conversion rate optimization activities are covered by our product.

Thousands of enterprises and small businesses are using Visual Website Optimizer for landing page optimization, increasing website sales and improving conversion rates.

  • 84


    63 Critic Reviews

  • Platforms
    Web based
    Mac OSX
  • Mobile
  • API
  • Pricing
    View details
    Subscription Plans
    Free Plan

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Features & Specifications

Key Features

  • A/B Testing
  • Split URL Testing
  • Behavioral Targeting
  • Geo Targeting
  • Heatmaps and Clickmaps
  • Usability Testing
  • Multiple Logins and Client Accounts
  • Revenue Tracking
  • WYSIWYG Visual Editor
  • Cross Domain Tracking


Supported languages
Serviceable Area
Australia,  Canada,  China,  Germany,  India,  Japan,  United Kingdom,  United States
Supported Platforms
  • Web Based
  • Desktop Windows
  • Desktop Mac OSX
  • Desktop Linux
Support Options
  • FAQs
  • Knowledge Base
  • Online Support
  • Phone Support
  • Video Tutorials

Ratings Summary

Metric Score Rank
cloudswave Score
Domain Authority 63
Alexa Rank 378764
Integration 35
Support options 90
Platforms 73
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Visual Website Optimizer Demo Video

Visual Website Optimizer Screenshots

Plans & Pricing


Try it Now


  • 1,000 Visitors tested for 30 days
  • Unlimited Simultaneous tests
  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Geo-targeting
  • Usability Testing
  • Run Multiple Tests
  • Email Support
  • All Standard Features

Standard Plan

for 1 Month / 1 user(s)


  • 10,000 Visitors tested per month
  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • IdeaFactory
  • Visual Editor
  • Revenue Analysis
  • Up to 5 users
  • Up to 2 sub-accounts
  • Annual Visitor Quota
  • 20x5 Email Support

Enterprise Plan

for 1 Month / 1 user(s)


  • All The features in the Standard Plan 
  • Geo-targeting
  • Segmentation of reports
  • Advanced Targeting
  • Website reviews
  • Mobile Website Testing
  • Enterprise security
  • On-site hosting option
  • API access
  • Unlimited users
  • Unlimited sub-accounts
  • 24x7 Phone Support
  • OnboardingandTraining
  • Account Manager
  • Optimization Consultation
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Critic Reviews

  • 84

    Cloudswave Score for Visual Website Optimizer

    Rating based on 63 Critic Reviews

    12 Favorable reviews
    86 %
    2 Mixed reviews
    14 %
    0 unfavorable reviews
    0 %
  • It's very useful and user friendly . I used it one time . installations was very fast & easy . They have awesome resources . You can use they app & learn from their resources

    Pros : 1- wesite has usability and easy

    Cons : It is't scalable but good

  • Visual Website Optimizer Use Cases and Deployment ScopeWe currently use VWO in our Marketing department and it helps us to conduct A/B testing without too much effort. It's easy to implement and set up, and testing itself is also not hard. The editor to edit and adjust the css/html is easy to use. You can set up quickly different kind of tests.

    Pros : Easy to implementAsynchronous code which loads fastSetting up tests is easy

    Cons : More reporting funciontalities

  • What do you like best?

    --Very easy to learn.

    --Works reasonably well with responsive design.

    --What you see is (mostly) what you get -- the interface is generally intuitive (but the preview tools are not reliable).

    --Best in class customer service.

    What do you dislike?

    --When you exceed your traffic limit, all of your tests get paused. That makes a lot of sense, but when your traffic limit gets replenished the next month, all of your tests SHOULD BE automatically reactivated (but are not).

    --Based on my field tests, it is possible that VWO is slightly slowing down page-load times.

    Recommendations to others considering the product

    Do some A/A tests where both versions of the page are exactly the same. If you find that, over the course of thousands of visitors, that the two versions have significantly different results, that would suggest the testing tool is significantly affecting results (e.g. making pages load more slowly) even if the changes you're trying to test aren't. If you observe major A/A differences over the course of thousands of visitors, I'd recommend looking into other testing setups that will allow you to test the variables/variations you're interested in without causing any unintended costs to your business.

    What business problems are you solving? What benefits have you realized?

    We've been using it to increase revenue per visitor for our clients. It's allowed us to add millions of dollars in annual client revenue.

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User Reviews

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Alternatives to Visual Website Optimizer

Visual Website Optimizer

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