When QR codes popped onto the view in 2011 GoCodes' founders were attracted by the possible applications outside of brand-marketing. They observed a chance to build a new type of business services which gravely bound the power of QR codes, the generation of mobile devices, and the availability and docility of cloud-based software. Across many months, they invented a new creation of asset tracking services, one that could be practiced by everyday businesses and industries needing dedicated IT support. Since its starting, the first customer system started in January 2012 and the Asset Management system began in December 2012. The company was starred on the US hit TV show ‘I want that’ in May 2013 and has earned consistent appreciation from users and journalists.