Software Comparison
Marketo vs ion interactive

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Listed in : Brand Management

Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterp... Learn More


Listed in : Brand Management

ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that ca... Learn More

Pricing Starting From

screenshot for Marketo

Marketo

Marketing Automation

$ 3195
For 1 Month / 1 user(s)

screenshot for ion interactive

ion interactive

Brand Management

No Pricing Available yet.

Available Features

screenshot for Marketo

Marketo

Marketing Automation

Includes all of Standard

Advanced revenue analytics

Advanced email analytics

Time-series data warehouse

Advanced custom reports

Social sweepstakes and referrals

Role-based permissions

20 sales insight users (total)

screenshot for ion interactive

ion interactive

Brand Management
  • Engage with Interactivity
  • Generate, Qualify and Profile Leads
  • Agile Testing and Optimization
  • Content Marketing Measurement
  • Content Marketing Analytics
  • Measure Content Results
  • Create, Test and Measure
  • Customizable Logic
  • Interactive Creative Studio
  • Integrated A/B/n
  • Internal and External Sites
  • Interactive Content Marketing
  • Native Salesforce Integration
  • Any Form. No Development.
  • Agile Creation and Testing
  • Free Trial Availability

    screenshot for ion interactive

    Marketo

    Marketing Automation
    screenshot for ion interactive

    ion interactive

    Brand Management

    No Free Trial Available.

    Most Favorable User Review

    screenshot for Marketo

    Marketo

    Marketing Automation
    User review from
    9
    Cecelia Fresh
    Apr 16, 2016

    I am fairly new to automated marketing software; though I am glad that Marketo is my first full experience in using this type of software. For our division, I wasn't responsible for selecting or implementing this software. It was already in use when I've joined this division at this company. My first impression of it was; WOW. I have so much to learn. And little by little, I have learned just enough to be effective and understand the value of what this software has to offer. It honestly has incredible capabilities and when fully used to it's potential is probably the best marketing automation software currently available.

    Pros :

    • There isn't much that you cannot do with this software. Our division is merely scratching the surface with how we use it, which is currently to send out e-blasts to various lists we have built; we use it to establish landing pages to connect our marketing campaigns and efforts to our ads; we use it to establish drip campaigns and develop as much of the marketing funnel as we can since we are a B2B business with a sales channel and global distribution partners.
    • You can use this software for so much more, though.
    • Social media efforts; reporting; connecting it to a CRM such as Salesforce; link tracking; and more.
    • Honestly, I've just scratched the surface with knowing what it is capable of and using the software. This level of software is for advanced marketing pros and enterprise businesses - for sure.

    Cons :

    • As mentioned above, I have barely scratched the surface in using this software over the last 2 years.
    • It is a full suite of software and can be quite complicated to operate.
    • The user interface is actually pretty simplistic in nature, but is fairly complex in navigating.
    • Though they have many training classes and offer support specialists just for your account; it does take time to get up to speed on operating this software.
    • Make sure you have blocked out sufficient time to either train or provide training to your team and employees if you plan to implement this software for your company.andnbsp;

    screenshot for ion interactive

    ion interactive

    Brand Management

    No favorable user review available yet for ion interactive.

    Most Unfavorable User Review

    screenshot for Marketo

    Marketo

    Marketing Automation
  • User review from
    3
    Robert Belton
    Mar 4, 2016

    Marketo had a lot of nice features and functionality, but their customer support team was absolutely terrible and was the epitome of "sign and skip" I've ever experienced. Anytime we had an issue whatsoever; we were given the runaround and blame was deflected to a different department within Marketo internally, and the issues persisted at our expense.

    Pros :

    • The ability to nearly automate all of the outbound marketing efforts including email blasts, analytic collection, and review, and tracking prospect activity and behavior within the website was awesome.
    • If implemented correctly and used the right way, these features alone make any subscription worth the cost annually with no hesitation.
    • The ability to have real-time push notifications sent to your email and as a text message when a target prospect was engaging in content on your website was and is invaluable to any organization.
    • When used in conjunction with best practices (not IMMEDIATE contact so as to not freak a prospect out), your contact rates will inevitably rise and conversion rates may as well since you’re among the first to contact the client which has been proven to be a huge factor in edging out competition.

    Cons :

    • The absolute worst customer service team I've ever experienced.
    • They would trash their own employees and throw co-workers under the bus for blame if it meant they could transfer you and didn't have to "deal with you" anymore.
    • We were told several times that issues we had with connecting our CRM (SalesForce) and lead management would be fixed, and they absolutely ignored the problem and our requests to cancel our trial subscription leading them to automatically enroll us in a yearly subscription at the end of the trial and refusing to do anything to waive the fee of this.
    • We have yet to resolve our problems with them, and not amazingly, they are quite responsive now when it comes to their money but ignored our requests for help throughout our entire time with them.

  • screenshot for ion interactive

    ion interactive

    Brand Management
  • User review from
    4
    Cheryl Cross
    May 27, 2016

    Not sure why you would ever use a tool like Ion. We used it specifically for our PPC landing pages, but I don't see why you wouldn't just use a tool like Eloqua or Hubspot instead. Building forms in this tool is a total nightmare - good luck if you don't know how to code! The single thing I really liked about the tool was the built in AB testing of landing pages.

    Pros :

    • I really enjoyed the built-in feature for AB testing landing pages.
    • I thought that capability was the greatest feature the product offered.
    • Building landing pages was relatively easy, but not any better than using a tool like Hubspot or Eloqua.
    • I did like the variety of templates it provided to use when creating landing pages, but this was something we paid extra to have developed for us.
    • If you wanted to change the structure of the template on your own, it does require coding skills and it can be very time-consuming.

    Cons :

    • Building forms in this tool is definitely the biggest issue. They don’t make it easy to do by any means. If you want to pass any of the information you receive from the forms you build in Ion Interactive to Salesforce, then you need to map every single field you use. So any field you have in Salesforce that you want to use on a form in Ion will need to be mapped.
    • If you want to create new field to use then, you need to build it in both Ion and Salesforce and map it. If you don’t map each field individually to the system you want to pass the information into then, it won’t be passed over.
    • Passing information from Hubspot to Salesforce is much simpler and doesn’t require the mapping of each individual field.
    • Instead, it uses an API field that syncs the two accounts, so all the fields you use in Salesforce are present in Hubspot. This is not the case for Ion making it very time-consuming.
    • Building and styling forms, in general, is very complicated to do and requires coding.andnbsp;

  • Most Favorable Critic Review

    screenshot for Marketo

    Marketo

    Marketing Automation
    75
    Chuck Schaeffer , CRM Search

    Wednesday 31 December 1969

    Marketo is unquestionably the up and comer of the marketing software industry. This new comer is a thought leader, practices what it preaches, delivers impressive marketing software and backs it up with outstanding customer support. The company's growth is sky-rocketing and it is the marketing software vendor to catch.

    More about Marketo
    View all the Marketo Critic Reviews
    screenshot for ion interactive

    ion interactive

    Brand Management
    75
    Kate Morris , Kate Morris

    Tuesday 02 March 2010

    This is something I would recommend to a company that has a marketing department and needs a way to test landing pages on the fly without interrupting the IT and web development side. Ion makes it clear that this system is built with marketers in mind, not necessarily code-minded people. It's simple and easy to use, but also builds nice code on the back end.

    More about ion interactive
    View all the ion interactive Critic Reviews

    Demo Video

    screenshot for Marketo

    Marketo Demo Video

    Marketing Automation
    screenshot for ion interactive

    ion interactive Demo Video

    Brand Management

    Screenshots

    screenshot for Marketo

    Marketo

    Marketing Automation
    Screenshot for Marketo 4 screenshots available
    screenshot for ion interactive

    ion interactive

    Brand Management
    Screenshot for ion interactive 4 screenshots available

    Typical Customer

    screenshot for Marketo

    Marketo

    Marketing Automation
    • Business
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    ion interactive

    Brand Management
    • N/A

    Supported Devices

    screenshot for Marketo

    Marketo

    Marketing Automation
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    ion interactive

    Brand Management

    Supported Languages

    screenshot for Marketo

    Marketo

    Marketing Automation
    • English
    • French
    • German
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    ion interactive

    Brand Management
    • English

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