Webtrends Digital Measurement Solutions enable brands to justify investments and prove marketing success across new and emerging channels. By creating a culture of measurement, actions become informed by digital intelligence, not by guesswork.
Webtrends empowers their client's digital marketing performance by enabling them to deliver more personalized offers and customer experience across social, mobile, and web channels. Their unified digital intelligence is the backbone for driving relevance into marketing programs, optimizing conversions and improving long-term relationships with customers.
Webtrends delivers a digital measurement solution based on your goals and implements the analytics and reporting technology necessary to unify measurement across all your digital channels. Webtrends open architecture ensures that your digital insights can be leveraged by all of the other solutions in use within your digital marketing ecosystem to truly power insights to action.
Webtrends delivers visitor-centric digital intelligence back into customer records within your CRM system to enable use of multi-channel metrics in forming and improving relevance of your marketing communications.
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Webtrends integrates with Vivocha. Vivocha is an online customer interaction platform designed for small and large companies that of...
Webtrends integrates with MindTouch. MindTouch is a customizable, scalable, and customer success platform for businesses of all sizes. Th...
Cloudswave Score for Webtrends
Rating based on 33 Critic Reviews
Chris Grant, on TrustRadius
Webtrends Analytics Use Cases and Deployment ScopeOur use case is as an interactive agency. Some of our clients come to us as Webtrends customers, and we provide implementation and/or support as part of our overall web site development and maintenance practice. The Webtrends consumers at our clients' organizations tend to be in the marketing area, as the tool is used for one or more of the following: 1) assess the performance/value of the web site itself, 2) assess the performance of the marketing that brings people to the web site, or 3) for diagnostics, i.e. what parts of the content, navigation, etc seem to be causing site visitor successes or problems. The audience for the first is execs, for the second is marketers, and for the third is site managers and strategists.
Pros : More than some of its competitors, most Webtrends' configurations (reports, dimensions, filters, content groups, measures) can be done in the admin UI, rather than in the tagging and site code. The tag itself is smart - it can sense offsite links, clicks on pdf downloads, form button clicks, and so on, which eliminates a lot of extra coding or tag modification that has to be done with other products.There are so many levers and buttons in the configuration that nearly anything can be turned int
Cons : The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)It has fewer mature integrations with other products and datab
Keidra C. , on G2 Crowd
What do you like best?
What do you like best?
Gorgeous dashboards, great social media metrics integration with Facebook and Radian6, Mobile tracking. Ridiculously customizable (you have access to your log files!) with the right staff and resources.
What do you dislike?
Still overwhelming and a bit daunting for administrators; it's so powerful that implementation can be a bear without proper staffing and support. Dashboards look pretty but not as customizable as Google Analytics.
From Live Web Analysis
WebTrends Analytics 9 is highly recommended for medium-large companies, who want an on demand SaaS environment, real-time enterprise web analytic solution for their business.You know that you get a trusted and a reliable solution that you should expect from such a premium highly customizable product. Gaining more leads, elevate your website revenue, Return-of-Investment (ROI), conversion rate, choosing Analytics 9 is one of the smartest moves that you can make to help your online business grow. The ability to choose between two solutions (8.7 software and 9 on demand versions), give you more flexible solutions for different online businesses of yours.
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