Google Analytics is a service offered by Google that generates detailed statistics about the visitors to a website. The product is targeted towards marketers rather than webmasters and technologists.
Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and even digital collateral such as links within PDF documents. Integrated with AdWords, users can optimize online campaigns by tracking landing page quality and conversions.
Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using Google Analytics, marketers can determine which ads are performing, and which are not, providing the information to optimize or cull campaigns.
Cloudswave Score for Google Analytics
Rating based on 184 Critic Reviews
Sam Gooch, on GetApp
Google Analytics is a tool that I use daily - checking in first thing in the morning to see the status of a number of website. I find it very useful when drilling down to understand whether traffic/conversions has increased or indeed fallen, allowing me to further investigate possible causes using a number of dimensions. Analytics is completely free (although I believe you can pay for the premium version), so it's a no-brainer. Several users can be added to any one account, with various levels of access to ensure your users only have access to what they need ton use. I would also recommend adding filters to your properties in order to filter out spam visits as well as IP filters to prevent traffic from your business from skewing the results.
Pros : Easy to use lots of support documents to help set up & manage your account It's free! Can be associated with your Search Console account to pull in additional data Lots of ways to track website performance across a number of dimensions & metrics
Cons : You can no longer access all information regarding the keywords that user searched for when they visited your website
Michael Baker, on TrustRadius
Google Analytics Use Cases and Deployment ScopeUsed mainly by marketing, but some aspects used by our web tech team. We evaluate our email sends, our CPC programs, our social media, and our display campaigns...along with website performance in general.
Pros : Great for tagging linksGood for monitoring traffic flow through websiteGood for tracking goals, events and conversions
Cons : Ecommerce tracking presents some challengesNot easy to track to our Pinterest and Facebook sites"Not provided" is a horrible change!
Google Analytics is a free service and is arguably one of the most powerful tools you'll ever use in order to develop your website. It links with all of your other Google account information allowing you to access everything from a single connection. The charts are appealing and the information is greatly accurate. Since bots can appear seemingly random, it's a welcome change to not have to include those inorganic numbers if you are trying to gauge your site's popularity.
Enter your email and press continue to start downloading.
The white paper has been sent to your email. You can also download it right now from this URL: Detailed comparison of the 10 best Web Analytics softwares