Software Comparison
Web CEO vs BrightEdge vs Yoast

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Listed in : SEO & SEM

Web CEO is a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. These tools, along with a detailed SEO Roadmap, wil... Learn More


Listed in : SEO & SEM

The BrightEdge enterprise-class SEO application provides you with an integrated suite that will fundamentally change your SEO performance. With Bright... Learn More


Listed in : SEO & SEM

Improving websites is what we do here at Yoast, from user experience, to speedandsearch engine rankings. We do that by reviewing websites in which and... Learn More

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Pricing Starting From

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Web CEO

Competitive Intelligence

Free Plan

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BrightEdge

SEO & SEM

No Pricing Available yet.

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Yoast

SEO & SEM

No Pricing Available yet.

Available Features

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Web CEO

Competitive Intelligence

2 Projects

6 Keywords in Rank Checker

4 Keywords in Social Buzz Tracker

40 Analyzed Backlinks

200 Crawled Pages

1 Free SEO Lead / day

No Scheduled Report Scanning

Report Branding

No multi-user access

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BrightEdge

SEO & SEM

Customizable Dashboards, Reporting,

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Yoast

SEO & SEM

Free Trial Availability

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Web CEO

Competitive Intelligence
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BrightEdge

SEO & SEM
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Yoast

SEO & SEM

No Free Trial Available.

Cloudswave Editorial Review

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Web CEO

Competitive Intelligence

Web CEO Review by Cloudswave

In online marketing, search engine optimization (SEO) is a vital marketing strategy that helps businesses gain better search visibility for their brand, products, or services. Proof of SEO’s importance is Google now processing at least 2 trillion searches per year from 2012’s 1.2 trillion. A recent Nielsen survey also found that most shoppers research online before making a purchase, i.e., look up product information, compare prices, or click ads to find out more.

SEO is a technical field that heavily relies on data mined from a myriad of sources. But manually gathering data for crunching and analysis isn’t the best use of your team’s time, and hence the need for SEO tools to lighten the load for marketers.

One such SEO software is WebCEO, which carries a comprehensive suite of SEO tools that both beginner and expert SEOs can use to boost their sites’ online rankings. Tools included are keyword research, internal links optimization, backlink quality check, toxic links identification and removal, among many others. WebCEO is both a desktop and web service, and this review will focus on the web version.

Setup and Implementation

add a new project

Because WebCEO resides in the cloud, there’s no software download and installation necessary. All you need is sign up for an account and you’re ready to analyze and optimize the SEO health of your websites – anytime, anywhere. To test drive the application, sign up for a free account to see if it fits your needs.

WebCEO Dashboard

dashboard

When you log in to WebCEO, the dashboard shows you a snapshot of your current projects, and depending on the widgets you’ve chosen at setup (which you can also edit as you go), you get a high-level view of the SEO status of your websites.

For example:

  • Did your sites’ rankings or total backlinks go up or down since they were last scanned?
  • How many broken links need fixing?
  • How many people visited the website last week?
  • How many likes, shares, and comments have your Facebook and Google+ pages garnered over time?

For a more granular look into the data, click on the site’s name. From the drop-down menu to the right of the site’s name, select the appropriate SEO tool to, say, assess a keyword’s efficiency index or spy on a competitor’s keywords or backlink profile.

Should you need to add another website to analyze and optimize, click on the Add Project button, and the widgets you choose can be arranged any way you want, with the data filtered according to what you only need shown.

add widget

The dashboard is also where you tweak your account’s settings, upload a logo for interface and report branding, enable the WebCEO API access if you need WebCEO data streamed to an in-house or third-party application, check your billing profile and history, configure the interface’s language settings, activate the white-label domain service, and more.

The Reports menu on the right-hand side of the dashboard lets you manage consolidated PDF and CSV reports, create email alerts, and design your branded reports’ layout. The Users menu, which is to the right of the Reports menu, allows you to create groups, add users, configure user roles, and create project scan limits for certain user profiles to save on scanning costs.

Agency Tools

White-Label Domain

For agencies offering SEO services, WebCEO functions as a one-stop shop for all your clients’ SEO needs. Aside from consolidated SEO reports that you can brand accordingly, WebCEO offers a white-label platform that gives your teams and clients access to a custom domain or subdomain that hosts their web-based SEO tools.

If you’re a SaaS company seeking to avoid the added costs of developing your own SEO tools, this feature lets you provide a self-service SEO portal to your clients as a value-added service.

Sales Lead Generation

seo lead generation

Another agency feature worth noting is the customizable SEO audit button that you can place anywhere on your site. Visitors can then click on the button to request a free audit report. Use this as an opportunity to gather their contact information, offer your services, and turn them into paying customers. The SEO reports are personalized with your brand colors and logo, without any mention of WebCEO.

SEO Tools

If just one word is allowed to describe WebCEO, that would be “versatility.” Its built-in SEO tools cover a gamut of uses – from keyword analysis to competitor research, from on-page optimization to devising a backlink strategy, from social buzz monitoring to technical site audits. Once you find your way around it, you get good value for your money.

WebCEO’s tools fall under four buckets: Site Audit, Link Building, Social Metrics, and Marketing Analytics.

Site Audit

on-page optimization

When it comes to search engine marketing, keywords will never go out of style – at least not in the foreseeable future – regardless of the many different ways the search engines tweak their algorithms.

WebCEO shows you your competitor’s keywords, provides suggestions on which keywords to use for better rankings, lets you create local search parameters to track how your keywords rank in a particular geographic region, and you can perform technical website audits, such as for broken links, URL errors, server issues, page access issues, and so on. It also presents error trends in graphical format so you know, even at a glance, what’s happening over time.

Included in the Site Audit category are keyword research, internal links optimization, technical audit, SEO analysis, and sitemap generation.

Link Building

Quality backlinks improve a site’s search visibility, and WebCEO sees to it that all links pointing back to your site do not harm its integrity. The Backlink Quality Checker lets you weed out toxic links and report them to Google in a few clicks. The Backlink Competitor Spy lets you check your competitors’ backlinks and sort them according to trust flow, allowing you to then perform needed actions to ensure you have links coming from trusted pages on the internet.

For the Link Building category, tools you get conduct backlink quality checks, competitor backlink intelligence, monitoring of specific links, and content submission.

Social Metrics

While distinct in their uses and objectives, social media and SEO work well together. They form the pillars of an effective online marketing strategy. WebCEO, through its web buzz monitoring tool, lists all the blogs and online publications that talk about the keywords you’re looking for, which is the first step in finding people and partners who could write about your product or service.

It also has a Twitter buzz monitoring feature that shows you all the Twitter profiles mentioning the keywords that matter to you. Depending on how relevant they are to your industry or purpose, it helps you identify the people and entities to follow and engage with, the tweets to retweet to your audience, and so on.

The Social Metrics category includes web buzz monitoring, social engagement, and Facebook insights.

Marketing Analytics

WebCEO’s rank tracking functionality lets you monitor how your keywords rank on selected search engines and locales and devices, how your site fares against competitors, and if your ranking positions are improving compared to previous scans.

The web analytics feature pulls your site’s data from Google Analytics (you’ll have to authorize WebCEO to enable this), as well as competitor traffic ranking from Alexa and compete.com. The competitor metrics tool provides a graphical overview of your site’s position versus competitors in terms of total backlinks, average ranking, and traffic.

Marketing Analytics covers rank tracking, web analytics, Google Search Console, and competitor metrics.

Who Should Use WebCEO

WebCEO is a tool that works for businesses of various sizes in a variety of industries. It’s perfect for freelancers, SEO agencies, in-house SEO teams, and software startups.

Why WebCEO

Aside from the software being readily accessible in the cloud, WebCEO carries all the SEO tools agencies need to provide top-notch SEO services to their customers. Its tiered subscription scheme allows freelancers and startups to begin with the most cost-effective option, then scale up as their business grows. A forever free account with limited features is likewise available.

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BrightEdge

SEO & SEM

No Cloudswave Editorial Review available yet.

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Yoast

SEO & SEM

No Cloudswave Editorial Review available yet.

Most Favorable User Review

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Web CEO

Competitive Intelligence

No favorable user review available yet for Web CEO .

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BrightEdge

SEO & SEM

No favorable user review available yet for BrightEdge.

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Yoast

SEO & SEM
User review from
10
Steve Miller
Sep 21, 2015

Yoast is most well-known for its plugin for Drupal and WordPress. WordPress is the version I am most familiar with, and is the most common version. It is practically a given on every WordPress project I do. It is the best and most flexible plugin for setting up SEO on a WordPress site that I have found. The two most important things it can do quickly and easily is to templatize clean URLs and clean title tags. While there are other ways to do this, the Yoast plugin is definitely the easiest and most effective. There are other SEO features built into the plugin as well. For example, it can selectively set types of pages (i.e., category, author, archive, etc.) to “noindex, follow”, a common recommendation for WordPress blogs. This plugin is most commonly compared with All in One SEO Pack. While All in One SEO Pack is generally capable of doing everything that Yoast does, there is one key difference that causes me to go with Yoast instead. When All in One SEO Pack adds things like title tags and meta descriptions to a page, it keeps the page from rendering until everything else is loaded, and then inserts the changes. For any site that loads even slightly slow, this means a blank page until the page is fully loaded. This is not a great practice, and Yoast manages to make the changes without hurting the load speed. It is extremely easy to use, and it is free to download the basic version. I have not yet found a need to upgrade it to the full version, but if you need additional support, it is certainly an option.

Pros :

- Easy to use - Basic version is free - Performs many global SEO functions on a WordPress site - Doesn’t hurt load speed

Cons :

- Only works on a couple open source platforms (mainly WordPress and Drupal)

Most Favorable Critic Review

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Web CEO

Competitive Intelligence
100
Pete Prestipino , Website Magazine

Tuesday 05 April 2011

Thanks to a strong system and a competitive price point, Web CEO Online is ideal for webmasters, stand-alone SEO specialists and even large marketing agencies.

More about Web CEO
View all the Web CEO Critic Reviews
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BrightEdge

SEO & SEM
100
Anonymous contribution , Seo Software

Wednesday 31 December 1969

Brightedge is highly recommended for serious SEO activities. It was ingeniously conceived to fill an SEO need and creatively designed and developed. This software ranks 5 out of 5 stars in my book.

More about BrightEdge
View all the BrightEdge Critic Reviews
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Yoast

SEO & SEM
100
Jacob Stoop , AgentSEO

Friday 01 July 2011

If you are looking for an comprehensive and advanced SEO solution for your WordPress blog or website, I would highly recommend that you consider trying out WordPress SEO by Yoast. It is head and shoulders above any other free SEO plugin that I’ve come across.

More about Yoast
View all the Yoast Critic Reviews

Most Unfavorable Critic Review

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Web CEO

Competitive Intelligence

No critic review available yet for Web CEO .

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BrightEdge

SEO & SEM
0
Anonymous contribution , GetApp

Monday 30 November -1

More about BrightEdge
View all the BrightEdge Critic Reviews
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Yoast

SEO & SEM
Yves Smith , Naked Capitalism

Saturday 15 March 2014

Yoast’s supposedly customized report to us is one of the shoddiest, error-filled documents I have ever encountered in my thirty-plus years as a professional.

More about Yoast
View all the Yoast Critic Reviews

Demo Video

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Web CEO Demo Video

Competitive Intelligence

No Demo Video Available.

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BrightEdge Demo Video

SEO & SEM
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Yoast Demo Video

SEO & SEM

Screenshots

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Web CEO

Competitive Intelligence
Screenshot for Web CEO 4 screenshots available

Typical Customer

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Web CEO

Competitive Intelligence
  • Business
  • Personal Use
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BrightEdge

SEO & SEM
  • N/A
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Yoast

SEO & SEM
  • N/A

Supported Devices

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Web CEO

Competitive Intelligence
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BrightEdge

SEO & SEM
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Yoast

SEO & SEM

Supported Languages

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Web CEO

Competitive Intelligence
  • English
  • French
  • Spanish
  • Italian
  • German
  • Russian
  • Chinese
  • Portuguese
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BrightEdge

SEO & SEM
  • English
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Yoast

SEO & SEM
  • English

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