Software Comparison
Web CEO vs BrightEdge vs Linkbird

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Listed in : SEO & SEM

Web CEO is a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. These tools, along with a detailed SEO Roadmap, wil... Learn More


Listed in : SEO & SEM

The BrightEdge enterprise-class SEO application provides you with an integrated suite that will fundamentally change your SEO performance. With Bright... Learn More


Listed in : SEO & SEM

linkbird  is the leading Software as a service tool for SEO management and content marketing for small and large companies. linkbird combines SEO pro... Learn More

Pricing Starting From

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Web CEO

Competitive Intelligence

Free Plan

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BrightEdge

SEO & SEM

No Pricing Available yet.

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Linkbird

SEO & SEM

$ 149
For 1 Month / 1 user(s)

Available Features

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Web CEO

Competitive Intelligence

2 Projects

6 Keywords in Rank Checker

4 Keywords in Social Buzz Tracker

40 Analyzed Backlinks

200 Crawled Pages

1 Free SEO Lead / day

No Scheduled Report Scanning

Report Branding

No multi-user access

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BrightEdge

SEO & SEM

Customizable Dashboards, Reporting,

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Linkbird

SEO & SEM

25 Projects

75 Competitors

50k links

500 keywords

15 alerts in monitoring

Free Trial Availability

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Web CEO

Competitive Intelligence
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BrightEdge

SEO & SEM
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Linkbird

SEO & SEM

Cloudswave Editorial Review

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Web CEO

Competitive Intelligence

Web CEO Review by Cloudswave

In online marketing, search engine optimization (SEO) is a vital marketing strategy that helps businesses gain better search visibility for their brand, products, or services. Proof of SEO’s importance is Google now processing at least 2 trillion searches per year from 2012’s 1.2 trillion. A recent Nielsen survey also found that most shoppers research online before making a purchase, i.e., look up product information, compare prices, or click ads to find out more.

SEO is a technical field that heavily relies on data mined from a myriad of sources. But manually gathering data for crunching and analysis isn’t the best use of your team’s time, and hence the need for SEO tools to lighten the load for marketers.

One such SEO software is WebCEO, which carries a comprehensive suite of SEO tools that both beginner and expert SEOs can use to boost their sites’ online rankings. Tools included are keyword research, internal links optimization, backlink quality check, toxic links identification and removal, among many others. WebCEO is both a desktop and web service, and this review will focus on the web version.

Setup and Implementation

add a new project

Because WebCEO resides in the cloud, there’s no software download and installation necessary. All you need is sign up for an account and you’re ready to analyze and optimize the SEO health of your websites – anytime, anywhere. To test drive the application, sign up for a free account to see if it fits your needs.

WebCEO Dashboard

dashboard

When you log in to WebCEO, the dashboard shows you a snapshot of your current projects, and depending on the widgets you’ve chosen at setup (which you can also edit as you go), you get a high-level view of the SEO status of your websites.

For example:

  • Did your sites’ rankings or total backlinks go up or down since they were last scanned?
  • How many broken links need fixing?
  • How many people visited the website last week?
  • How many likes, shares, and comments have your Facebook and Google+ pages garnered over time?

For a more granular look into the data, click on the site’s name. From the drop-down menu to the right of the site’s name, select the appropriate SEO tool to, say, assess a keyword’s efficiency index or spy on a competitor’s keywords or backlink profile.

Should you need to add another website to analyze and optimize, click on the Add Project button, and the widgets you choose can be arranged any way you want, with the data filtered according to what you only need shown.

add widget

The dashboard is also where you tweak your account’s settings, upload a logo for interface and report branding, enable the WebCEO API access if you need WebCEO data streamed to an in-house or third-party application, check your billing profile and history, configure the interface’s language settings, activate the white-label domain service, and more.

The Reports menu on the right-hand side of the dashboard lets you manage consolidated PDF and CSV reports, create email alerts, and design your branded reports’ layout. The Users menu, which is to the right of the Reports menu, allows you to create groups, add users, configure user roles, and create project scan limits for certain user profiles to save on scanning costs.

Agency Tools

White-Label Domain

For agencies offering SEO services, WebCEO functions as a one-stop shop for all your clients’ SEO needs. Aside from consolidated SEO reports that you can brand accordingly, WebCEO offers a white-label platform that gives your teams and clients access to a custom domain or subdomain that hosts their web-based SEO tools.

If you’re a SaaS company seeking to avoid the added costs of developing your own SEO tools, this feature lets you provide a self-service SEO portal to your clients as a value-added service.

Sales Lead Generation

seo lead generation

Another agency feature worth noting is the customizable SEO audit button that you can place anywhere on your site. Visitors can then click on the button to request a free audit report. Use this as an opportunity to gather their contact information, offer your services, and turn them into paying customers. The SEO reports are personalized with your brand colors and logo, without any mention of WebCEO.

SEO Tools

If just one word is allowed to describe WebCEO, that would be “versatility.” Its built-in SEO tools cover a gamut of uses – from keyword analysis to competitor research, from on-page optimization to devising a backlink strategy, from social buzz monitoring to technical site audits. Once you find your way around it, you get good value for your money.

WebCEO’s tools fall under four buckets: Site Audit, Link Building, Social Metrics, and Marketing Analytics.

Site Audit

on-page optimization

When it comes to search engine marketing, keywords will never go out of style – at least not in the foreseeable future – regardless of the many different ways the search engines tweak their algorithms.

WebCEO shows you your competitor’s keywords, provides suggestions on which keywords to use for better rankings, lets you create local search parameters to track how your keywords rank in a particular geographic region, and you can perform technical website audits, such as for broken links, URL errors, server issues, page access issues, and so on. It also presents error trends in graphical format so you know, even at a glance, what’s happening over time.

Included in the Site Audit category are keyword research, internal links optimization, technical audit, SEO analysis, and sitemap generation.

Link Building

Quality backlinks improve a site’s search visibility, and WebCEO sees to it that all links pointing back to your site do not harm its integrity. The Backlink Quality Checker lets you weed out toxic links and report them to Google in a few clicks. The Backlink Competitor Spy lets you check your competitors’ backlinks and sort them according to trust flow, allowing you to then perform needed actions to ensure you have links coming from trusted pages on the internet.

For the Link Building category, tools you get conduct backlink quality checks, competitor backlink intelligence, monitoring of specific links, and content submission.

Social Metrics

While distinct in their uses and objectives, social media and SEO work well together. They form the pillars of an effective online marketing strategy. WebCEO, through its web buzz monitoring tool, lists all the blogs and online publications that talk about the keywords you’re looking for, which is the first step in finding people and partners who could write about your product or service.

It also has a Twitter buzz monitoring feature that shows you all the Twitter profiles mentioning the keywords that matter to you. Depending on how relevant they are to your industry or purpose, it helps you identify the people and entities to follow and engage with, the tweets to retweet to your audience, and so on.

The Social Metrics category includes web buzz monitoring, social engagement, and Facebook insights.

Marketing Analytics

WebCEO’s rank tracking functionality lets you monitor how your keywords rank on selected search engines and locales and devices, how your site fares against competitors, and if your ranking positions are improving compared to previous scans.

The web analytics feature pulls your site’s data from Google Analytics (you’ll have to authorize WebCEO to enable this), as well as competitor traffic ranking from Alexa and compete.com. The competitor metrics tool provides a graphical overview of your site’s position versus competitors in terms of total backlinks, average ranking, and traffic.

Marketing Analytics covers rank tracking, web analytics, Google Search Console, and competitor metrics.

Who Should Use WebCEO

WebCEO is a tool that works for businesses of various sizes in a variety of industries. It’s perfect for freelancers, SEO agencies, in-house SEO teams, and software startups.

Why WebCEO

Aside from the software being readily accessible in the cloud, WebCEO carries all the SEO tools agencies need to provide top-notch SEO services to their customers. Its tiered subscription scheme allows freelancers and startups to begin with the most cost-effective option, then scale up as their business grows. A forever free account with limited features is likewise available.

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BrightEdge

SEO & SEM

No Cloudswave Editorial Review available yet.

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Linkbird

SEO & SEM

Linkbird Review by Cloudswave

Not too long ago, if you knew what SEO was and how to use it to help your site become more popular, you were well on your way to enjoying real success online. Unfortunately, that’s no longer the case. Nowadays, you really want SEO management and content marketing tools to help you make the most of your strategy. Just like so many other aspects of doing business in the 21st century, without the right technology, your results are going to suffer dramatically. Fortunately, Linkbird makes this important element of your online marketing plan easier than ever.

CRM and SEO Management

One feature of Linkbird that immediately helps to set it apart from others in the same market is the fact that it has a CRM aspect to it. This practically makes it a product unique to itself. Customer Relationship Management is how you automate much of your sales funnel as well as what comes after. Imagine being able to leverage inbound marketing to help qualified buyers find you and then harvest valuable information they provide you voluntarily. It wouldn’t be long before you were able to start seeing some serious results, right?
With Linkbird, these two powerful forms of marketing software are combined into one solution, making it all the easier to manage both and make sure you’re not missing out where there should be overlap.

Managing Your Backlinks

There’s no getting over the opportunities you’ll be creating for yourself with the above aspects of Linkbird. However, it’s also worth pointing out what it can do as a backlink management software.
As you probably already know, backlinks are huge where SEO is involved. Getting other sites, especially influential ones, to link to your own is a better way of currying favor with Google than simply using SEO keywords.
Unfortunately, getting those backlinks sounds a lot easier than it really is. It takes a lot of work to build relationships with website owners, create content they’ll want to post with your links and otherwise see results from your efforts.
Creating a backlinking strategy and rolling it out is going to be time-consuming, to say the very least, but it can also be a complete waste of time too.
Linkbird gives you one, centralized control panel for finding backlinking opportunities, tracking down where your competitors are getting theirs, setting a budget, analyzing the links available and monitoring your outreach efforts. This unified dashboard will also make it easier for more than one member of your team to work on a backlinking goal at the same time without stepping on each other’s toes or otherwise doing more harm than good. We’ll discuss the option of getting Linkbird for multiple users in a moment.
Far too many people don’t have a plan when it comes to generating backlinks. They either think it will be far easier than it really is and wind up disappointed or they put way too much time, energy and money into getting one that really isn’t going to be worth it. That’s why, when you try getting backlinks on an enterprise-level, the process can quickly devolve into chaos.
This software gives you an organized, straightforward approach for building your site’s necessary backlinks.

Battling Your Competition

No serious approach to backlinks would be complete without considering the competition. Obviously, they want backlinks just as badly as you do, so they’re going to be putting resources behind finding them as well. Chances are that if a competitor’s site is beating you for prized keywords it’s because they have better backlinks.
As we mentioned above, Linkbird can be a huge help here. Before software like this, finding your competitor’s backlinks were a manual process that was as tedious as it was often ineffectual. You had to basically search for their site in Google or their URL in other site’s code. The problem was that some of their biggest backlinking victories may not come from obvious sites, leaving you in the dark while they continued to reap the benefits.
By using Linkbird, you’ll never be confused about who is beating you and, more importantly, why. This will make it easy for you to cut their lead by going to the same sources for links that they are. You may also quickly find that they aren’t even optimizing some of their opportunities, making it even easier to do so yourself.

Pricing

Linkbird kept it nice and simple with just two options for their software. You have Pro for $149 a month, which will cover five projects and make it possible to look at 15 of your competitors. This package also comes with 10,000 links you can build across 10 keywords and with 5 alerts to monitor. That’s obviously going to take your backlinking efforts a long way in a short period of time.
Then there’s the Expert package. This will give access to Linkbird for five users as opposed to just the one provided for with Pro. You’ll be able to support 25 projects to track down 50,000 links for 500 keywords. With 15 alerts, your company can begin going up against 75 competitors.
No matter which option you go with, sufficed to say, you’ll have a lot more tools at your disposal than what you’re currently relying on which is how you’ll start seeing a real uptick in results in a relatively short period of time.   Of course, if you’re still worried about your budget, you can always get a free trial by heading over to their website. There, you can also sign up for an online demo to see firsthand what you can really expect from Linkbird.
Have you tried in the past to increase your site’s relevance and exposure by leveraging traditional SEO tactics like building backlinks “by hand”? If so, it makes sense that you’re probably frustrated, maybe even disillusioned, by the lack of results you’ve received. Fortunately, Linkbird is going to make it easier on you and your team to achieve real results that put your competition on the defensive and brings in more customers.

Most Favorable User Review

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Web CEO

Competitive Intelligence

No favorable user review available yet for Web CEO .

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BrightEdge

SEO & SEM

No favorable user review available yet for BrightEdge.

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Linkbird

SEO & SEM
User review from
8
Jun 4, 2016

I'm using linkbird for last 3 months and I found it very useful for managing contents on my tech blog. By using this tool I can obviously the traffic difference on my blog, also my Alexa is improving very well.

Pros :

  • PageRank Analysis.
  • Social Media Integration.
  • Competitor Backlink Analysis.
  • Competitor Link Metrics.
  • Backlinks Report.
  • Keyword Report.
  • Link Building Report.
  • Keyword Performance.
  • Backlink Management.
  • Link Analysis.
  • Link Partner Analysis.
  • Link Popularity.
  • Outbound Link Management.

Cons :

  • Costly.
  • Not very well interface but up to mark.

Most Favorable Critic Review

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Web CEO

Competitive Intelligence
100
Pete Prestipino , Website Magazine

Tuesday 05 April 2011

Thanks to a strong system and a competitive price point, Web CEO Online is ideal for webmasters, stand-alone SEO specialists and even large marketing agencies.

More about Web CEO
View all the Web CEO Critic Reviews
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BrightEdge

SEO & SEM
100
Anonymous contribution , Seo Software

Wednesday 31 December 1969

Brightedge is highly recommended for serious SEO activities. It was ingeniously conceived to fill an SEO need and creatively designed and developed. This software ranks 5 out of 5 stars in my book.

More about BrightEdge
View all the BrightEdge Critic Reviews
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Linkbird

SEO & SEM
75
Anonymous contribution , Seo Software

Wednesday 31 December 1969

Linkbird is a great All-In-One solution for your online marketing. It offers all the features necessary for smooth and time-saving workflows, efficient link building, successful content seeding as well as effective monitoring. It can be tricky at first to understand the purpose of some features, while others seem perfunctory in the beginning. But if applied correctly, this remarkable package will definitely make you fly high. Can’t wait to test the forthcoming content marketing update that’s in the making right now!

More about Linkbird
View all the Linkbird Critic Reviews

Most Unfavorable Critic Review

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Web CEO

Competitive Intelligence

No critic review available yet for Web CEO .

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BrightEdge

SEO & SEM
0
Anonymous contribution , GetApp

Monday 30 November -1

More about BrightEdge
View all the BrightEdge Critic Reviews
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Linkbird

SEO & SEM

No critic review available yet for Linkbird .

Demo Video

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Web CEO Demo Video

Competitive Intelligence

No Demo Video Available.

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BrightEdge Demo Video

SEO & SEM
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Linkbird Demo Video

SEO & SEM

Screenshots

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Web CEO

Competitive Intelligence
Screenshot for Web CEO 4 screenshots available

Typical Customer

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Web CEO

Competitive Intelligence
  • Business
  • Personal Use
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BrightEdge

SEO & SEM
  • N/A
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Linkbird

SEO & SEM
  • Business

Supported Devices

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Web CEO

Competitive Intelligence
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BrightEdge

SEO & SEM
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Linkbird

SEO & SEM

Supported Languages

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Web CEO

Competitive Intelligence
  • English
  • French
  • Spanish
  • Italian
  • German
  • Russian
  • Chinese
  • Portuguese
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BrightEdge

SEO & SEM
  • English
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Linkbird

SEO & SEM
  • English
  • German

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