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All-In-One Social Inbox
Real-Time Brand Monitoring
Publishing, Scheduling & Drafting
Publishing Send-Time Optimization
Advanced Publishing Permissions
Manage Up to 30 Profiles
Not unlike many other social media management solutions, SproutSocial allows you to queue messages, monitor social conversations and respond within the program. You can very easily see a whole snapshot of your upcoming posts for one or all clients and easily make changes, add photos and determine the best time to send out your content in order to maximize engagement. There won’t be a huge learning curve because it’s a very straightforward solution so I would recommend this to any organization that needs to manage multiple social profiles.
The best thing about SproutSocial is that it goes beyond Twitter, unlike many other popular solutions. In addition to Twitter, you can integrate Facebook, LinkedIn, Instagram, and Google+. So rather than using many different tools to analyze your engagement and progress across each platform, you can think of SproutSocial as your all-in-one solution for social media management.
Another feature I really enjoy is the Smart Inbox, which allows you to set up keywords for your client’s brands and have the results delivered to this inbox. This is super helpful if you want to monitor keywords on Twitter or even hashtags on Instagram, especially if you’re running a contest and want all of the results aggregated in one place.
The reports are very clean looking and provide a lot of great analytics for your team and clients to review in order to improve your social media management.
Because SproutSocial can integrate multiple types of social media platforms, it is a bit pricier than others on the market. The cheapest plan starts at $60 per month and allows you to handle 10 profiles. For larger firms handling multiple clients and multiple platforms across each client, you may have to upgrade to the third tier team plan, which is a bit pricey at $500 per month.
Overall, though, I would say it’s worth the investment to have all of your social media analytics right at your fingertips within one easy to use the program.
I really like the Trackur interface and the charts and analytics that it provides. For instance, it's really great to use if you need to do research on a specific topic on Twitter because it pulls all of the tweets containing relevant information and then further categorizes them. In addition to pulling conversations from social, it can also track discussions online, such as on blogs or articles.
Friday 14 December 2012
The fact is that if you're a business that people know about, or if you want to be that type of business, then you need to read between the social networking lines. That's where everyone talks now. That's where people share their opinions. You need to be able to gauge the buzz, and engage to create the buzz. Sprout Social in my opinion is the best tool available on the internet to do exactly that.More about SproutSocial
Wednesday 31 December 1969
Trackur offers comprehensive and user-friendly social media monitoring software that covers the bases of analytics. It does not allow you to respond to social media from within the platform, but it does provide detailed searches, sentiment and influencer analytics to help you in planning and assessing campaigns or doing product research. Its unlimited searches and customizable dashboards make it good for agencies that do social media research for clients as well. While it can handle analysis for even the largest companies, it's priced so that small businesses can take advantage of its features as well.More about Trackur
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