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Nowadays, any company should be at least tracking their brand mentions, and mention is the perfect tool. There are other tools out there that can help you to do this (for example Google Alerts), but mention has a great User interface that allows you to monitor mentions from all sites, from social media platform and forums, to blog posts and news articles.
There are different levels of access available with price plans from only $29 per month which allow you to track up to 3 alerts totalling 3k mentions by up to 3 users, to the enterprise plan which offers companies the ability to track up to 30 keywords for 500K mentions per month and 30 users, as well as other services such as support (an account manager) and data export features. There are 2 other plans in between, so there’s a plan for everyone. Setting up a new mention is very easy, and you can filter out your own social channels and websites to prevent being notified of your own mentions. It’s also very easy to respond to the mention (when necessary) straight from the online tool, as well as having the option to reply, retweet, quote, or favourite a tweet that you were mentioned in without ever having to leave mention. Another great use of mention is to track competitor mentions. This can help you to understand who is talking about your competitor, in which channels, and even help you to identify possible link opportunities. The notification system can be set up to desktop notifications, the settings of which can be tweaked, which shows a popup when you get a new mention. This is great, because it help you to be made aware of mentions quickly so that they can be dealt with. It’s also very important to react quickly to negative mentions, which makes this even more useful.
I have had problems with the access levels on more than one occasion, where despite having my access set to admin, I was unable to make changes to the settings, such as marking various mentions as irrelevant. This may simply be down to bad user experience with the tool.
Tuesday 09 February 2010
ViralHeat looks like a solid social media analysis tool that is priced and designed for the more casual user, while offering simple features like export and API interaction that keep it flexible enough for the more serious user.More about Viralheat
Sunday 18 January 2015
What we like about mention is that it is priced very well considering the functionality that is provided. Typically you pay the big bucks for apps such as Mention.At a minimum you should be monitoring your brand name online. Mention is a cost effective and comprehensive tool that you should consider.More about Mention
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