Software Comparison
Raven vs Oktopost vs Trackur

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Listed in : Social Media Management

Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing... Learn More

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Listed in : Social Media Management

Trusted by the World's best B2B Companies, with Oktopost you can easily manage, measure and amplify all of your social media marketing.Oktopost provid... Learn More


Listed in : Social Media Management

Trackur is a social media monitoring tool designed to assist you in tracking what is said about you on the internet. Trackur scans hundreds of million... Learn More

Pricing Starting From

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Raven

SEO & SEM

$ 99
For 1 Month / 4 user(s)

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Oktopost

Social Media Management

$ 65
For 1 Month / 1 user(s)

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Trackur

Social Media Management

$ 97
For 1 Month / 1 user(s)

Available Features

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Raven

SEO & SEM

Unlimited users

Unlimited marketing campaigns

Unlimited access to 20+ SEO, social, PPC and content marketing tools

Unlimited automated, branded reports

50 social monitoring searches

Free email-based help and training

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Oktopost

Social Media Management

Social Publishing

Social Inbox

Campaign Analytics

Content Curation

Social Streams

Publishing Queue

Conversion Tracking

Lead Capture

UTM Tagging

Reports

Geo-Targeting

Bit.ly Integration

Act-On Integration

Marketo Integration

Eloqua Integration

Salesforce.com Integration

Roles & Permissions

Dedicated Support

Teams

Social Board

Sales Insight

Account Manager

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Trackur

Social Media Management

Unlimited Saved Searches

Dashboard, Email & RSS Alerts

Influence & Sentiment Analysis

Add Custom Feeds

Group by Profiles

Unlimited Client Logins

Full White Labeling

Full media monitoring

Unlimited mentions

Fresh results

Influence & Sentiment metrics

Free Trial Availability

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Raven

SEO & SEM
Free Trial Available
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Oktopost

Social Media Management
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Trackur

Social Media Management

Most Favorable User Review

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Raven

SEO & SEM
User review from
9
Eric Poulin
Oct 28, 2015

An easy way to aggregate google analytics, Bing Analytics, AdWords results, webmaster (search console) data, and the custom pieces I need to add every month -- all in one place in a repeatable way. This has taken a full day's work for client reports down to about 2-3 hours doing client reports. I also use the Site Audit as a pre-sales/upsell tool to show clients that there is work that can be done and how I've improved their SEO. They also have reporting on email metrics from all of the top email providers. Additionally, they have a keyword manager and competitor manager so you can keep track of how your doing compared to your competitors.

Pros :

  • Easy to use.
  • If you sign up for an agency account, you can setup branded, scheduled reports.
  • The reports are not simply PDFs... they are live / interactive reports for clients. Integration with all major analytics, PPC, and other sources, including integration with Google Webmaster Tools (Search Console).
  • Social media integration also (if you have admin access to the social media profile).
  • Social media include not only Facebook and Twitter but also LinkedIn and YouTube stats.
  • You can order content from the linked content provider (costs money) if you want to have everything in one place.
  • URLs for reports are permanent, but can represent live data (depending on how its setup).
  • You could send a report to a client and reuse that same URL every period and have the data just update live.
  • Adding additional web properties is very simple, and you can copy report templates from other properties.

Cons :

  • Need to reset GWT authentication regularly... but this is not their fault... Google keeps changing things.
  • Custom section of client report is slightly glitchy - when I add a new URL, it overwrites my description from my saved template... but workable.

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Oktopost

Social Media Management
User review from
9
anchal jain
Dec 7, 2015

With the advancement of IT companies in providing varied services and features to their users, Oktopost is one such measure. Marketing in today’s world has spread itself at a stretch that is beyond the imagination of the liquid level. Thus, Oktopost aims at providing the management of all the social marketing activities apart from it also helps one to manage about the widespread of one’s product or service. It keeps a record of all the happenings with the posts and the messages. The number of views, some conversations, every source it gathers their information and help one to understand and facilitate his product or service in a better manner. It also aims at providing the scheduling of the posts that has to be done either in a single profile or various profiles on a particular day at a particular time It also gives one the freedom and advantage to have multiple posts at a particular time on various profiles.

Pros :

  • It gives effective and time-saving results.
  • One can easily save time I could handle the details of all my social media marketing from one access point or one platform.
  • I had gathered all the details of marketing my business and then Oktopost helped me in synchronizing and creating such a comfortable and easy methodology to work beyond.
  • I could easily track my daily hits and how many people my post approached.
  • I could very easily review my marketing areas and could there work upon.
  • Apart from it, I could easily coordinate with the other units of my business involved in other areas.
  • One post could easily make my work approach all my business mates.

Cons :

  • Considering the overall package, it is a decent software tool, the requirement of more and more powerful browsing tools and extensions apart from it limited to the ability to cross posts between various networks.

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Trackur

Social Media Management
User review from
8
Jess Messenger
Feb 21, 2016

I really like the Trackur interface and the charts and analytics that it provides. For instance, it's really great to use if you need to do research on a specific topic on Twitter because it pulls all of the tweets containing relevant information and then further categorizes them. In addition to pulling conversations from social, it can also track discussions online, such as on blogs or articles.

Pros :

  • One of the things that I truly like about this service, besides the great interface, is that it tracks keywords for you, even ones you may not have set up, so that you know what topics people are frequently discussing. It helps you go beyond what Google Alerts offers.
  • In fact, Trackur helps you analyze the sentiment of these keywords so that you have an understanding of the public's opinion- whether positive, negative or neutral.
  • Even with the cheapest plan, you still get the capability to track 50 keywords so that you can keep an eye on news regarding client's names, their CEOs, key industry topics, etc.
  • There is also a free trial so that you can try it before you choose one of their plans.

Cons :

  • The three plans that are offered are a bit pricey- with the cheapest being just under $100 and the highest being close to $450, making it a more costly social media monitoring service.
  • However, if you manage multiple brands across social media, I would say that this is a worthy service.
  • Trackur only offers monitoring- it would be great if you could also schedule posts through it to justify the cost a bit more.

Most Favorable Critic Review

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Raven

SEO & SEM
100
Anonymous contribution , AppAppeal

Wednesday 24 August 2011

Raven Tools is ideal for users who need to find an effective way to monitor their online marketing efforts. The application covers SEO and social media as well as general online advertising. Users who also have Google AdWords accounts can really appreciate the integration features.

More about Raven
View all the Raven Critic Reviews
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Oktopost

Social Media Management
75
Paul Manwaring , Internet Marketing Hustle

Wednesday 27 August 2014

Oktopost seemed like the perfect tool, not only would it curate relevant content but I could also schedule it to be posted to my social profiles at the click of a button, I signed up to their 30 day trial and jumped in head first.

More about Oktopost
View all the Oktopost Critic Reviews
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Trackur

Social Media Management
75
Anonymous contribution , TopTenReviews

Wednesday 31 December 1969

Trackur offers comprehensive and user-friendly social media monitoring software that covers the bases of analytics. It does not allow you to respond to social media from within the platform, but it does provide detailed searches, sentiment and influencer analytics to help you in planning and assessing campaigns or doing product research. Its unlimited searches and customizable dashboards make it good for agencies that do social media research for clients as well. While it can handle analysis for even the largest companies, it's priced so that small businesses can take advantage of its features as well.

More about Trackur
View all the Trackur Critic Reviews

Most Unfavorable Critic Review

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Raven

SEO & SEM
20
Charlie Chatz , GetApp

Thursday 03 December 2015

More about Raven
View all the Raven Critic Reviews
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Oktopost

Social Media Management

No critic review available yet for Oktopost .

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Trackur

Social Media Management

No critic review available yet for Trackur .

Demo Video

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Raven Demo Video

SEO & SEM
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Oktopost Demo Video

Social Media Management
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Trackur Demo Video

Social Media Management

Screenshots

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Oktopost

Social Media Management
Screenshot for Oktopost 4 screenshots available
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Trackur

Social Media Management
Screenshot for Trackur 4 screenshots available

Typical Customer

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Raven

SEO & SEM
  • Business
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Oktopost

Social Media Management
  • Business
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Trackur

Social Media Management
  • Business

Supported Devices

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Raven

SEO & SEM
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Oktopost

Social Media Management
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Trackur

Social Media Management

Supported Languages

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Raven

SEO & SEM
  • English
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Oktopost

Social Media Management
  • English
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Trackur

Social Media Management
  • English

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