Software Comparison
Raven vs Hootsuite vs Oktopost vs Sendible

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Listed in : Social Media Management

Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing... Learn More

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Listed in : Social Media Management

Hootsuite is a social relationship platform that empowers users to execute social media strategies across their organizations. The service is commonly... Learn More


Listed in : Social Media Management

Trusted by the World's best B2B Companies, with Oktopost you can easily manage, measure and amplify all of your social media marketing.Oktopost provid... Learn More


Listed in : Social Media Management

Sendible allows businesses to manage their social media more effectively and to better understand their ROI. Our raison d’etre is to excel at the de... Learn More

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Pricing Starting From

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Raven

SEO & SEM

$ 99
For 1 Month / 4 user(s)

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Hootsuite

Social Media Management

Free Plan

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Oktopost

Social Media Management

$ 65
For 1 Month / 1 user(s)

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Sendible

Social Media Management

$ 59
For 1 Month / 1 user(s)

Available Features

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Raven

SEO & SEM

Unlimited users

Unlimited marketing campaigns

Unlimited access to 20+ SEO, social, PPC and content marketing tools

Unlimited automated, branded reports

50 social monitoring searches

Free email-based help and training

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Hootsuite

Social Media Management

Social Profiles: Unlimited

Enhanced Analytics Reports: Unlimited

Message Scheduling: Advanced

Team Members: Up to 500,000

App Integrations: Unlimited

RSS: Unlimited

HootSuite University: Included

Security: Advanced

Vanity/Custom URL's: Unlimited

Message Archiving: Unlimited

Enhanced Technical Support

Professional Services

Dedicated Account Rep

Compliance Integrations

Geo-targeting

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Oktopost

Social Media Management

Social Publishing

Social Inbox

Campaign Analytics

Content Curation

Social Streams

Publishing Queue

Conversion Tracking

Lead Capture

UTM Tagging

Reports

Geo-Targeting

Bit.ly Integration

Act-On Integration

Marketo Integration

Eloqua Integration

Salesforce.com Integration

Roles & Permissions

Dedicated Support

Teams

Social Board

Sales Insight

Account Manager

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Sendible

Social Media Management

Manage Unlimited services

Replace "via Sendible" on Facebook, Twitter & Google+

Dedicated Support

Unlimited Custom Reports

Workflow Features

Live Support

Up To 120 Lists

Flexible Profile Grouping

Automation Tools

Report Builder

Google Analytics Integration

Up to 18 Branded Reports

Includes 20 Team Members

Team Collaboration Tools

Email Support

Free Trial Availability

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Raven

SEO & SEM
Free Trial Available
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Hootsuite

Social Media Management
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Oktopost

Social Media Management
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Sendible

Social Media Management
Free Trial Available

Most Favorable User Review

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Raven

SEO & SEM
User review from
9
Eric Poulin
Oct 28, 2015

An easy way to aggregate google analytics, Bing Analytics, AdWords results, webmaster (search console) data, and the custom pieces I need to add every month -- all in one place in a repeatable way. This has taken a full day's work for client reports down to about 2-3 hours doing client reports. I also use the Site Audit as a pre-sales/upsell tool to show clients that there is work that can be done and how I've improved their SEO. They also have reporting on email metrics from all of the top email providers. Additionally, they have a keyword manager and competitor manager so you can keep track of how your doing compared to your competitors.

Pros :

  • Easy to use.
  • If you sign up for an agency account, you can setup branded, scheduled reports.
  • The reports are not simply PDFs... they are live / interactive reports for clients. Integration with all major analytics, PPC, and other sources, including integration with Google Webmaster Tools (Search Console).
  • Social media integration also (if you have admin access to the social media profile).
  • Social media include not only Facebook and Twitter but also LinkedIn and YouTube stats.
  • You can order content from the linked content provider (costs money) if you want to have everything in one place.
  • URLs for reports are permanent, but can represent live data (depending on how its setup).
  • You could send a report to a client and reuse that same URL every period and have the data just update live.
  • Adding additional web properties is very simple, and you can copy report templates from other properties.

Cons :

  • Need to reset GWT authentication regularly... but this is not their fault... Google keeps changing things.
  • Custom section of client report is slightly glitchy - when I add a new URL, it overwrites my description from my saved template... but workable.

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Hootsuite

Social Media Management
User review from
10
Steven Lewis
Apr 27, 2016

HootSuite was a great fit for our needs. It is affordable, and able to be expanded as you grow. We liked HootSuite because of the abilities to assign teams to certain social media accounts or certain clients we are managing their social media for. You can see what other team members are posting, where and when which helps you plan when to post your content to avoid stacking content and not allowing it sometimes to reach your customers feeds.andnbsp;

Pros :

  • HootSuit allows direct uploading of YouTube videos.
  • It allows Facebook video uploading as well.
  • You are able to create teams and assign those teams to certain groups of social media accounts.
  • It has a built-in link shortener. This is really handy to post longer links and make them shorter to give your messages a cleaner appearance. Longer links to me sometimes look "spammy" in tweets and Facebook posts.
  • You can schedule posts far into the future. We currently have some posts scheduled 6-8 months out as they are reoccurring promotions or events.
  • You can view all the scheduled posts on your dashboard.
  • The dashboard is very clean and easy to navigate.
  • You can select what social media feeds, and what type of content from those feeds you want to see on your dashboard. For example, you want to view the clients Twitter account but also want to see tweets where they are mentioned. You can set up two different feeds on your dashboard to accomplish that.
  • It allows you to attach image to the messages.
  • It tells you how many characters you have left to use on each social media you have selected to post your content to.
  • You can select as many or only one platform to post your message to.
  • You can create draughts and go back to use them later.
  • It would alert you if a message did not post to a platform so you can go back and correct or repost.
  • It has a good reporting system to track what you are doing.
  • It will auto schedule for you if you do not want to schedule posts yourself.
  • It also has an auto content finder if you need extra content for your feeds.

Cons :

  • It allows you to select an Instagram account to schedule posts to, but to actually post you also have to have HootSuite on your mobile device and it will alert you there that an Instagram post is ready to send. So it isn't really automatic on Instagram.

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Oktopost

Social Media Management
User review from
9
anchal jain
Dec 7, 2015

With the advancement of IT companies in providing varied services and features to their users, Oktopost is one such measure. Marketing in today’s world has spread itself at a stretch that is beyond the imagination of the liquid level. Thus, Oktopost aims at providing the management of all the social marketing activities apart from it also helps one to manage about the widespread of one’s product or service. It keeps a record of all the happenings with the posts and the messages. The number of views, some conversations, every source it gathers their information and help one to understand and facilitate his product or service in a better manner. It also aims at providing the scheduling of the posts that has to be done either in a single profile or various profiles on a particular day at a particular time It also gives one the freedom and advantage to have multiple posts at a particular time on various profiles.

Pros :

  • It gives effective and time-saving results.
  • One can easily save time I could handle the details of all my social media marketing from one access point or one platform.
  • I had gathered all the details of marketing my business and then Oktopost helped me in synchronizing and creating such a comfortable and easy methodology to work beyond.
  • I could easily track my daily hits and how many people my post approached.
  • I could very easily review my marketing areas and could there work upon.
  • Apart from it, I could easily coordinate with the other units of my business involved in other areas.
  • One post could easily make my work approach all my business mates.

Cons :

  • Considering the overall package, it is a decent software tool, the requirement of more and more powerful browsing tools and extensions apart from it limited to the ability to cross posts between various networks.

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Sendible

Social Media Management
User review from
9
Jonathan Hatch, MBA
Nov 17, 2015

Sendible is easy to use and comes with great support. Looking to manage your social media effortlessly? Then I suggest you check out Sendible. Best suited for Twitter and Instagram, it makes community management a breeze. Having everything in a single tiered view makes scanning for mentions a simple task. One can reply right from Sendible and even schedule as well. This is a great platform for most community managers and teams. The experience has been enjoyable.

Pros :

  • Good for simple community management, but don't expect too much from the tool.
  • It does exactly what it's designed to do.

Cons :

  • Lots of emails alerts.
  • It could stand to have a few more features and maybe a cleanup of the view.

Most Unfavorable User Review

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Raven

SEO & SEM

No unfavorable user review available yet for Raven.

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Hootsuite

Social Media Management
  • User review from
    4
    Adrian Doggrell
    Nov 5, 2015

    HootSuite is a fine tool for people that simply want to find a better way to spend their social media time. Unfortunately, it doesn’t allow you to do much else, so for me, it raises the question as to why? There are a very few brands out there that can afford to simply stay active on social media and engage with their community and have success without doing much else marketing work. Typically, people that want to grow their businesses have to take a more multifaceted approach. Sure, have social media is great, but to what end do you make that effort? What is the best case scenario? Someone falls in love with your Facebook posts so much that they decide to buy your goods or pay for your services? Most likely, that isn’t how it will go. It is much more likely that they will Like your post and move on, leaving all your hard work to waste. By taking a more strategic approach and linking all of your marketing efforts to ensure that they all drive towards the same goal, you will see an increase in overall production. Sure, getting people to Like your posts is good, but that doesn’t make a sell. What you need to be really focused on is driving value for your business, and the way you can do that is by leveraging and creating valuable content. Use your social networks to share this content, but have the content live on your website itself, that way people have to come to your website to view it. This enables them to be exposed to more of your material while also giving you the opportunity to gate some of the more valuable things. For instance, you can talk lightly about a topic in a blog article. This can be freely accessible to anyone. Then you can elaborate on that topic for a downloadable offer like a white paper or an eBook. That way you will gain their contact information and be able to market to them moving forward.

    Pros :

    • Easy to use.
    • Can schedule out posts for the future.
    • Makes it easy to post to a lot of networks at once.

    Cons :

    • This doesn't actually help you solve your problem of growing your business.
    • I might prefer an all in one tool like HubSpot.

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    Oktopost

    Social Media Management

    No unfavorable user review available yet for Oktopost.

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    Sendible

    Social Media Management

    No unfavorable user review available yet for Sendible .

    Most Favorable Critic Review

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    Raven

    SEO & SEM
    100
    Anonymous contribution , AppAppeal

    Wednesday 24 August 2011

    Raven Tools is ideal for users who need to find an effective way to monitor their online marketing efforts. The application covers SEO and social media as well as general online advertising. Users who also have Google AdWords accounts can really appreciate the integration features.

    More about Raven
    View all the Raven Critic Reviews
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    Hootsuite

    Social Media Management
    100
    Kristin Coppens , TrustRadius

    Wednesday 30 September 2015

    Hootsuite Enterprise Use Cases and Deployment ScopeAt Spectrum Health, we are currently using Hootsuite Enterprise within the System Communications and Marketing department. It is primarily used by the Social Media team; however, the Social Media team is in charge of managing others within the department who are using the tool. This addresses security, consistency, and ease of use.

    More about Hootsuite
    View all the Hootsuite Critic Reviews
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    Oktopost

    Social Media Management
    75
    Paul Manwaring , Internet Marketing Hustle

    Wednesday 27 August 2014

    Oktopost seemed like the perfect tool, not only would it curate relevant content but I could also schedule it to be posted to my social profiles at the click of a button, I signed up to their 30 day trial and jumped in head first.

    More about Oktopost
    View all the Oktopost Critic Reviews
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    Sendible

    Social Media Management
    90
    Authenticated Reviewer , TrustRadius

    Monday 07 December 2015

    Sendible Use Cases and Deployment ScopeSendible allows us to scale up drastically so that a small social media team can support a major brand's social media strategy across various platforms. We routinely scheduled more than 2,000 messages for 3 major brands over 12 different platforms. It was intuitive to use from the start and the improvement I remember being a game changer for us was when Sendible was one of the first social media tools out there that offered Pinterest integration. 

    More about Sendible
    View all the Sendible Critic Reviews

    Most Unfavorable Critic Review

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    Raven

    SEO & SEM
    20
    Charlie Chatz , GetApp

    Thursday 03 December 2015

    More about Raven
    View all the Raven Critic Reviews
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    Hootsuite

    Social Media Management

    No critic review available yet for Hootsuite .

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    Oktopost

    Social Media Management

    No critic review available yet for Oktopost .

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    Sendible

    Social Media Management
    0
    Anonymous contribution , GetApp

    Monday 30 November -1

    More about Sendible
    View all the Sendible Critic Reviews

    Demo Video

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    Raven Demo Video

    SEO & SEM
    screenshot for Hootsuite

    Hootsuite Demo Video

    Social Media Management
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    Oktopost Demo Video

    Social Media Management
    screenshot for Sendible

    Sendible Demo Video

    Social Media Management

    Screenshots

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    Hootsuite

    Social Media Management
    Screenshot for Hootsuite 4 screenshots available
    screenshot for Oktopost

    Oktopost

    Social Media Management
    Screenshot for Oktopost 4 screenshots available
    screenshot for Sendible

    Sendible

    Social Media Management
    Screenshot for Sendible 4 screenshots available

    Typical Customer

    screenshot for Raven

    Raven

    SEO & SEM
    • Business
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    Hootsuite

    Social Media Management
    • Business
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    Oktopost

    Social Media Management
    • Business
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    Sendible

    Social Media Management
    • Business

    Supported Devices

    screenshot for Raven

    Raven

    SEO & SEM
    screenshot for Hootsuite

    Hootsuite

    Social Media Management
    screenshot for Oktopost

    Oktopost

    Social Media Management
    screenshot for Sendible

    Sendible

    Social Media Management

    Supported Languages

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    Raven

    SEO & SEM
    • English
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    Hootsuite

    Social Media Management
    • English
    • French
    • Spanish
    • Italian
    • German
    • Japanese
    • Portuguese
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    Oktopost

    Social Media Management
    • English
    screenshot for Sendible

    Sendible

    Social Media Management
    • English
    • French
    • Spanish
    • German
    • Arabic
    • Polish

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