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With the advancement of IT companies in providing varied services and features to their users, Oktopost is one such measure. Marketing in today’s world has spread itself at a stretch that is beyond the imagination of the liquid level. Thus, Oktopost aims at providing the management of all the social marketing activities apart from it also helps one to manage about the widespread of one’s product or service. It keeps a record of all the happenings with the posts and the messages. The number of views, some conversations, every source it gathers their information and help one to understand and facilitate his product or service in a better manner. It also aims at providing the scheduling of the posts that has to be done either in a single profile or various profiles on a particular day at a particular time It also gives one the freedom and advantage to have multiple posts at a particular time on various profiles.
Nowadays, any company should be at least tracking their brand mentions, and mention is the perfect tool. There are other tools out there that can help you to do this (for example Google Alerts), but mention has a great User interface that allows you to monitor mentions from all sites, from social media platform and forums, to blog posts and news articles.
There are different levels of access available with price plans from only $29 per month which allow you to track up to 3 alerts totalling 3k mentions by up to 3 users, to the enterprise plan which offers companies the ability to track up to 30 keywords for 500K mentions per month and 30 users, as well as other services such as support (an account manager) and data export features. There are 2 other plans in between, so there’s a plan for everyone. Setting up a new mention is very easy, and you can filter out your own social channels and websites to prevent being notified of your own mentions. It’s also very easy to respond to the mention (when necessary) straight from the online tool, as well as having the option to reply, retweet, quote, or favourite a tweet that you were mentioned in without ever having to leave mention. Another great use of mention is to track competitor mentions. This can help you to understand who is talking about your competitor, in which channels, and even help you to identify possible link opportunities. The notification system can be set up to desktop notifications, the settings of which can be tweaked, which shows a popup when you get a new mention. This is great, because it help you to be made aware of mentions quickly so that they can be dealt with. It’s also very important to react quickly to negative mentions, which makes this even more useful.
I have had problems with the access levels on more than one occasion, where despite having my access set to admin, I was unable to make changes to the settings, such as marking various mentions as irrelevant. This may simply be down to bad user experience with the tool.
Wednesday 27 August 2014
Oktopost seemed like the perfect tool, not only would it curate relevant content but I could also schedule it to be posted to my social profiles at the click of a button, I signed up to their 30 day trial and jumped in head first.More about Oktopost
Sunday 18 January 2015
What we like about mention is that it is priced very well considering the functionality that is provided. Typically you pay the big bucks for apps such as Mention.At a minimum you should be monitoring your brand name online. Mention is a cost effective and comprehensive tool that you should consider.More about Mention
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