Trusted by the World's best B2B Companies, with Oktopost you can easily manage, measure and amplify all of your social media marketing.
Oktopost provides techniques to control content and measure the actual business value of your social media marketing, and also discover and share content to increase engagement while putting your company as a thought-leader with on-topic content. Be on top of social conversations with a complete social listening suite.
Today's B2B marketers need to generate leads and measure the business value of their work. Oktopost tracks each lead you generate and provides the analytics to understand which networks, profiles, and posts are most effective. Social Publishing, Social Analytics, Content Curation, Social Advocacy, Social Management, Social Listening and Engagement.
Trusted by thousands of happy marketers from around the world.
Oktopost allows companies for the first time to say "This new client came from this tweet or LinkedIn post." Oktopost lets its users track closed sales back to the originating social media interaction.
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Cloudswave Score for Oktopost
Rating based on 26 Critic Reviews
Lucy Jones, on GetApp
Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.
Pros : - Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy -
Cons : In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.
Rob Robinson, on TrustRadius
Oktopost Use Cases and Deployment ScopeOktopost is a business-centric social engagement platform that provides organizations with the capability to listen, learn, and share on leading social media networks from a single web-based interface delivered securely via a SaaS model.At ComplexDiscovery I am using Oktopost as the core social engagement platform for both my organization’s social media engagement (Corporate Communications) AND for client social media programs (Agency Model).Having utilized multiple social media platforms with capabilities ranging from individual B2C support to agency B2B support, I have found Oktopost to have the best balance of functionality and focus. Key functionality that influenced my decision to select Oktopost includes:1) Social Network Support: Currently All Four Primary B2B Networks2) Multiple Account Management (Across Accounts And Networks)3) Ease Of Access (Intuitive Interface, Ease of Use)4) Dynamic Scheduling (Manual and Auto Scheduling Capability)5) Robust Analytics (General and Specific Analytic and ROI Information).Oktopost effectively addresses my need for:1) Reach2) Usability3) Metrics4) Affordability
Pros : Autoposting: Allows users to easily schedule messages to multiple networks and social profiles. This was the capability that led me to Oktopost as its ease of use and comprehensive calendar view allowed me to manage complex social media programs in a time efficient manner.Integration: Allows users to integrate social media efforts with key marketing/CRM platforms to include Act-On, Marketo, Eloqua, and SalesForce. Integration allows users to translate metrics into actionable information for shap
Cons : Increased integration with supported social networks and expansion of support beyond current supported networks.Streamlined authentication / re-authentication process.Ability to add sequencing parameters to autoposting capability.
Paul Manwaring, on Internet Marketing Hustle
Oktopost seemed like the perfect tool, not only would it curate relevant content but I could also schedule it to be posted to my social profiles at the click of a button, I signed up to their 30 day trial and jumped in head first.
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