Software Comparison
Hootsuite vs Trackur vs UberVU

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Listed in : Social Media Management

Hootsuite is a social relationship platform that empowers users to execute social media strategies across their organizations. The service is commonly... Learn More


Listed in : Social Media Management

Trackur is a social media monitoring tool designed to assist you in tracking what is said about you on the internet. Trackur scans hundreds of million... Learn More


Listed in : Social Media Management

uberVU was born out of frustration with first generation social media tools for the enterprise. As marketers, we believe social is going to revolution... Learn More

Pricing Starting From

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Hootsuite

Social Media Management

Free Plan

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Trackur

Social Media Management

$ 97
For 1 Month / 1 user(s)

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UberVU

Social Media Management

$ 499
For 1 Month / 1 user(s)

Available Features

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Hootsuite

Social Media Management

Social Profiles: Unlimited

Enhanced Analytics Reports: Unlimited

Message Scheduling: Advanced

Team Members: Up to 500,000

App Integrations: Unlimited

RSS: Unlimited

HootSuite University: Included

Security: Advanced

Vanity/Custom URL's: Unlimited

Message Archiving: Unlimited

Enhanced Technical Support

Professional Services

Dedicated Account Rep

Compliance Integrations

Geo-targeting

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Trackur

Social Media Management

Unlimited Saved Searches

Dashboard, Email & RSS Alerts

Influence & Sentiment Analysis

Add Custom Feeds

Group by Profiles

Unlimited Client Logins

Full White Labeling

Full media monitoring

Unlimited mentions

Fresh results

Influence & Sentiment metrics

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UberVU

Social Media Management

Unlimited users

All the features & free upgrades

Free training, support & setup

Dedicated account manager

Free Trial Availability

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Hootsuite

Social Media Management
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Trackur

Social Media Management
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UberVU

Social Media Management

No Free Trial Available.

Most Favorable User Review

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Hootsuite

Social Media Management
User review from
10
Steven Lewis
Apr 27, 2016

HootSuite was a great fit for our needs. It is affordable, and able to be expanded as you grow. We liked HootSuite because of the abilities to assign teams to certain social media accounts or certain clients we are managing their social media for. You can see what other team members are posting, where and when which helps you plan when to post your content to avoid stacking content and not allowing it sometimes to reach your customers feeds.andnbsp;

Pros :

  • HootSuit allows direct uploading of YouTube videos.
  • It allows Facebook video uploading as well.
  • You are able to create teams and assign those teams to certain groups of social media accounts.
  • It has a built-in link shortener. This is really handy to post longer links and make them shorter to give your messages a cleaner appearance. Longer links to me sometimes look "spammy" in tweets and Facebook posts.
  • You can schedule posts far into the future. We currently have some posts scheduled 6-8 months out as they are reoccurring promotions or events.
  • You can view all the scheduled posts on your dashboard.
  • The dashboard is very clean and easy to navigate.
  • You can select what social media feeds, and what type of content from those feeds you want to see on your dashboard. For example, you want to view the clients Twitter account but also want to see tweets where they are mentioned. You can set up two different feeds on your dashboard to accomplish that.
  • It allows you to attach image to the messages.
  • It tells you how many characters you have left to use on each social media you have selected to post your content to.
  • You can select as many or only one platform to post your message to.
  • You can create draughts and go back to use them later.
  • It would alert you if a message did not post to a platform so you can go back and correct or repost.
  • It has a good reporting system to track what you are doing.
  • It will auto schedule for you if you do not want to schedule posts yourself.
  • It also has an auto content finder if you need extra content for your feeds.

Cons :

  • It allows you to select an Instagram account to schedule posts to, but to actually post you also have to have HootSuite on your mobile device and it will alert you there that an Instagram post is ready to send. So it isn't really automatic on Instagram.

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Trackur

Social Media Management
User review from
8
Jess Messenger
Feb 21, 2016

I really like the Trackur interface and the charts and analytics that it provides. For instance, it's really great to use if you need to do research on a specific topic on Twitter because it pulls all of the tweets containing relevant information and then further categorizes them. In addition to pulling conversations from social, it can also track discussions online, such as on blogs or articles.

Pros :

  • One of the things that I truly like about this service, besides the great interface, is that it tracks keywords for you, even ones you may not have set up, so that you know what topics people are frequently discussing. It helps you go beyond what Google Alerts offers.
  • In fact, Trackur helps you analyze the sentiment of these keywords so that you have an understanding of the public's opinion- whether positive, negative or neutral.
  • Even with the cheapest plan, you still get the capability to track 50 keywords so that you can keep an eye on news regarding client's names, their CEOs, key industry topics, etc.
  • There is also a free trial so that you can try it before you choose one of their plans.

Cons :

  • The three plans that are offered are a bit pricey- with the cheapest being just under $100 and the highest being close to $450, making it a more costly social media monitoring service.
  • However, if you manage multiple brands across social media, I would say that this is a worthy service.
  • Trackur only offers monitoring- it would be great if you could also schedule posts through it to justify the cost a bit more.

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UberVU

Social Media Management

No favorable user review available yet for UberVU.

Most Unfavorable User Review

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Hootsuite

Social Media Management
  • User review from
    4
    Adrian Doggrell
    Nov 5, 2015

    HootSuite is a fine tool for people that simply want to find a better way to spend their social media time. Unfortunately, it doesn’t allow you to do much else, so for me, it raises the question as to why? There are a very few brands out there that can afford to simply stay active on social media and engage with their community and have success without doing much else marketing work. Typically, people that want to grow their businesses have to take a more multifaceted approach. Sure, have social media is great, but to what end do you make that effort? What is the best case scenario? Someone falls in love with your Facebook posts so much that they decide to buy your goods or pay for your services? Most likely, that isn’t how it will go. It is much more likely that they will Like your post and move on, leaving all your hard work to waste. By taking a more strategic approach and linking all of your marketing efforts to ensure that they all drive towards the same goal, you will see an increase in overall production. Sure, getting people to Like your posts is good, but that doesn’t make a sell. What you need to be really focused on is driving value for your business, and the way you can do that is by leveraging and creating valuable content. Use your social networks to share this content, but have the content live on your website itself, that way people have to come to your website to view it. This enables them to be exposed to more of your material while also giving you the opportunity to gate some of the more valuable things. For instance, you can talk lightly about a topic in a blog article. This can be freely accessible to anyone. Then you can elaborate on that topic for a downloadable offer like a white paper or an eBook. That way you will gain their contact information and be able to market to them moving forward.

    Pros :

    • Easy to use.
    • Can schedule out posts for the future.
    • Makes it easy to post to a lot of networks at once.

    Cons :

    • This doesn't actually help you solve your problem of growing your business.
    • I might prefer an all in one tool like HubSpot.

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    Trackur

    Social Media Management

    No unfavorable user review available yet for Trackur .

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    UberVU

    Social Media Management

    No unfavorable user review available yet for UberVU.

    Most Favorable Critic Review

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    Hootsuite

    Social Media Management
    100
    Kristin Coppens , TrustRadius

    Wednesday 30 September 2015

    Hootsuite Enterprise Use Cases and Deployment ScopeAt Spectrum Health, we are currently using Hootsuite Enterprise within the System Communications and Marketing department. It is primarily used by the Social Media team; however, the Social Media team is in charge of managing others within the department who are using the tool. This addresses security, consistency, and ease of use.

    More about Hootsuite
    View all the Hootsuite Critic Reviews
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    Trackur

    Social Media Management
    75
    Anonymous contribution , TopTenReviews

    Wednesday 31 December 1969

    Trackur offers comprehensive and user-friendly social media monitoring software that covers the bases of analytics. It does not allow you to respond to social media from within the platform, but it does provide detailed searches, sentiment and influencer analytics to help you in planning and assessing campaigns or doing product research. Its unlimited searches and customizable dashboards make it good for agencies that do social media research for clients as well. While it can handle analysis for even the largest companies, it's priced so that small businesses can take advantage of its features as well.

    More about Trackur
    View all the Trackur Critic Reviews
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    UberVU

    Social Media Management
    100
    John Paul Aguiar , John Paul Aguiar

    Wednesday 31 December 1969

    UberVU is an excellent tool for brands and agencies that are looking for a streamlined way to gain insight from the content being published about their companies, as well as their competitors, online.

    More about UberVU
    View all the UberVU Critic Reviews

    Demo Video

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    Hootsuite Demo Video

    Social Media Management
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    Trackur Demo Video

    Social Media Management
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    UberVU Demo Video

    Social Media Management

    Screenshots

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    Hootsuite

    Social Media Management
    Screenshot for Hootsuite 4 screenshots available
    screenshot for Trackur

    Trackur

    Social Media Management
    Screenshot for Trackur 4 screenshots available
    screenshot for UberVU

    UberVU

    Social Media Management
    Screenshot for UberVU 4 screenshots available

    Typical Customer

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    Hootsuite

    Social Media Management
    • Business
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    Trackur

    Social Media Management
    • Business
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    UberVU

    Social Media Management
    • Business

    Supported Devices

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    Hootsuite

    Social Media Management
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    Trackur

    Social Media Management
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    UberVU

    Social Media Management

    Supported Languages

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    Hootsuite

    Social Media Management
    • English
    • French
    • Spanish
    • Italian
    • German
    • Japanese
    • Portuguese
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    Trackur

    Social Media Management
    • English
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    UberVU

    Social Media Management
    • English

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