Software Comparison
Hootsuite vs SproutSocial

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Listed in : Social Media Management

Hootsuite is a social relationship platform that empowers users to execute social media strategies across their organizations. The service is commonly... Learn More


Listed in : Social Media Management

Sprout Social creative and innovative tools help businesses more efficiently manage their social media and social care efforts. Sprout gives social me... Learn More

Pricing Starting From

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Hootsuite

Social Media Management

Free Plan

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SproutSocial

Social Media Management

$ 59
For 1 Month / 1 user(s)

Available Features

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Hootsuite

Social Media Management

Social Profiles: Unlimited

Enhanced Analytics Reports: Unlimited

Message Scheduling: Advanced

Team Members: Up to 500,000

App Integrations: Unlimited

RSS: Unlimited

HootSuite University: Included

Security: Advanced

Vanity/Custom URL's: Unlimited

Message Archiving: Unlimited

Enhanced Technical Support

Professional Services

Dedicated Account Rep

Compliance Integrations

Geo-targeting

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SproutSocial

Social Media Management

All-In-One Social Inbox

Real-Time Brand Monitoring

Publishing, Scheduling & Drafting

Comprehensive Reporting

Publishing Send-Time Optimization

Advanced Reporting

HelpDesk Integration

Advanced Publishing Permissions

24/5 Support

Custom Branding

Manage Up to 30 Profiles

Free Trial Availability

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Hootsuite

Social Media Management
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SproutSocial

Social Media Management

Most Favorable User Review

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Hootsuite

Social Media Management
User review from
10
Steven Lewis
Apr 27, 2016

HootSuite was a great fit for our needs. It is affordable, and able to be expanded as you grow. We liked HootSuite because of the abilities to assign teams to certain social media accounts or certain clients we are managing their social media for. You can see what other team members are posting, where and when which helps you plan when to post your content to avoid stacking content and not allowing it sometimes to reach your customers feeds.andnbsp;

Pros :

  • HootSuit allows direct uploading of YouTube videos.
  • It allows Facebook video uploading as well.
  • You are able to create teams and assign those teams to certain groups of social media accounts.
  • It has a built-in link shortener. This is really handy to post longer links and make them shorter to give your messages a cleaner appearance. Longer links to me sometimes look "spammy" in tweets and Facebook posts.
  • You can schedule posts far into the future. We currently have some posts scheduled 6-8 months out as they are reoccurring promotions or events.
  • You can view all the scheduled posts on your dashboard.
  • The dashboard is very clean and easy to navigate.
  • You can select what social media feeds, and what type of content from those feeds you want to see on your dashboard. For example, you want to view the clients Twitter account but also want to see tweets where they are mentioned. You can set up two different feeds on your dashboard to accomplish that.
  • It allows you to attach image to the messages.
  • It tells you how many characters you have left to use on each social media you have selected to post your content to.
  • You can select as many or only one platform to post your message to.
  • You can create draughts and go back to use them later.
  • It would alert you if a message did not post to a platform so you can go back and correct or repost.
  • It has a good reporting system to track what you are doing.
  • It will auto schedule for you if you do not want to schedule posts yourself.
  • It also has an auto content finder if you need extra content for your feeds.

Cons :

  • It allows you to select an Instagram account to schedule posts to, but to actually post you also have to have HootSuite on your mobile device and it will alert you there that an Instagram post is ready to send. So it isn't really automatic on Instagram.

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SproutSocial

Social Media Management
User review from
9
Jess Messenger
Nov 4, 2015

Not unlike many other social media management solutions, SproutSocial allows you to queue messages, monitor social conversations and respond within the program. You can very easily see a whole snapshot of your upcoming posts for one or all clients and easily make changes, add photos and determine the best time to send out your content in order to maximize engagement. There won’t be a huge learning curve because it’s a very straightforward solution so I would recommend this to any organization that needs to manage multiple social profiles.

Pros :

The best thing about SproutSocial is that it goes beyond Twitter, unlike many other popular solutions. In addition to Twitter, you can integrate Facebook, LinkedIn, Instagram, and Google+. So rather than using many different tools to analyze your engagement and progress across each platform, you can think of SproutSocial as your all-in-one solution for social media management.

Another feature I really enjoy is the Smart Inbox, which allows you to set up keywords for your client’s brands and have the results delivered to this inbox. This is super helpful if you want to monitor keywords on Twitter or even hashtags on Instagram, especially if you’re running a contest and want all of the results aggregated in one place.

The reports are very clean looking and provide a lot of great analytics for your team and clients to review in order to improve your social media management.

Cons :

Because SproutSocial can integrate multiple types of social media platforms, it is a bit pricier than others on the market. The cheapest plan starts at $60 per month and allows you to handle 10 profiles. For larger firms handling multiple clients and multiple platforms across each client, you may have to upgrade to the third tier team plan, which is a bit pricey at $500 per month.

Overall, though, I would say it’s worth the investment to have all of your social media analytics right at your fingertips within one easy to use the program.

Most Unfavorable User Review

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Hootsuite

Social Media Management
  • User review from
    4
    Adrian Doggrell
    Nov 5, 2015

    HootSuite is a fine tool for people that simply want to find a better way to spend their social media time. Unfortunately, it doesn’t allow you to do much else, so for me, it raises the question as to why? There are a very few brands out there that can afford to simply stay active on social media and engage with their community and have success without doing much else marketing work. Typically, people that want to grow their businesses have to take a more multifaceted approach. Sure, have social media is great, but to what end do you make that effort? What is the best case scenario? Someone falls in love with your Facebook posts so much that they decide to buy your goods or pay for your services? Most likely, that isn’t how it will go. It is much more likely that they will Like your post and move on, leaving all your hard work to waste. By taking a more strategic approach and linking all of your marketing efforts to ensure that they all drive towards the same goal, you will see an increase in overall production. Sure, getting people to Like your posts is good, but that doesn’t make a sell. What you need to be really focused on is driving value for your business, and the way you can do that is by leveraging and creating valuable content. Use your social networks to share this content, but have the content live on your website itself, that way people have to come to your website to view it. This enables them to be exposed to more of your material while also giving you the opportunity to gate some of the more valuable things. For instance, you can talk lightly about a topic in a blog article. This can be freely accessible to anyone. Then you can elaborate on that topic for a downloadable offer like a white paper or an eBook. That way you will gain their contact information and be able to market to them moving forward.

    Pros :

    • Easy to use.
    • Can schedule out posts for the future.
    • Makes it easy to post to a lot of networks at once.

    Cons :

    • This doesn't actually help you solve your problem of growing your business.
    • I might prefer an all in one tool like HubSpot.

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    SproutSocial

    Social Media Management

    No unfavorable user review available yet for SproutSocial.

    Most Favorable Critic Review

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    Hootsuite

    Social Media Management
    100
    Kristin Coppens , TrustRadius

    Wednesday 30 September 2015

    Hootsuite Enterprise Use Cases and Deployment ScopeAt Spectrum Health, we are currently using Hootsuite Enterprise within the System Communications and Marketing department. It is primarily used by the Social Media team; however, the Social Media team is in charge of managing others within the department who are using the tool. This addresses security, consistency, and ease of use.

    More about Hootsuite
    View all the Hootsuite Critic Reviews
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    SproutSocial

    Social Media Management
    100
    Buckley Elliot , Haiti Analysis

    Friday 14 December 2012

    The fact is that if you're a business that people know about, or if you want to be that type of business, then you need to read between the social networking lines. That's where everyone talks now. That's where people share their opinions. You need to be able to gauge the buzz, and engage to create the buzz. Sprout Social in my opinion is the best tool available on the internet to do exactly that.

    More about SproutSocial
    View all the SproutSocial Critic Reviews

    Demo Video

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    Hootsuite Demo Video

    Social Media Management
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    SproutSocial Demo Video

    Social Media Management

    Screenshots

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    Hootsuite

    Social Media Management
    Screenshot for Hootsuite 4 screenshots available
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    SproutSocial

    Social Media Management
    Screenshot for SproutSocial 4 screenshots available

    Typical Customer

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    Hootsuite

    Social Media Management
    • Business
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    SproutSocial

    Social Media Management
    • Business

    Supported Devices

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    Hootsuite

    Social Media Management
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    SproutSocial

    Social Media Management

    Supported Languages

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    Hootsuite

    Social Media Management
    • English
    • French
    • Spanish
    • Italian
    • German
    • Japanese
    • Portuguese
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    SproutSocial

    Social Media Management
    • English

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