Software Comparison
Hootsuite vs Audiense

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Listed in : Social Media Analytics

Hootsuite is a social relationship platform that empowers users to execute social media strategies across their organizations. The service is commonly... Learn More


Listed in : Social Media Analytics

Grow your business with Audiense's powerful social marketing tools - analytics, competitor tracking, best time to tweet, audience insights and more. ... Learn More

Free Trial

Pricing Starting From

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Hootsuite

Social Media Management

Free Plan

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Audiense

Social Media Analytics

Free Plan

Available Features

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Hootsuite

Social Media Management

Social Profiles: Unlimited

Enhanced Analytics Reports: Unlimited

Message Scheduling: Advanced

Team Members: Up to 500,000

App Integrations: Unlimited

RSS: Unlimited

HootSuite University: Included

Security: Advanced

Vanity/Custom URL's: Unlimited

Message Archiving: Unlimited

Enhanced Technical Support

Professional Services

Dedicated Account Rep

Compliance Integrations

Geo-targeting

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Audiense

Social Media Analytics

Social contacts  50000

Extra 1000 social contacts    $0.70 per 1000

Accounts   15

Best time to tweet Report   Custom segments of 1000

Community insights    Custom segments  

Follow / Unfollow management

List management

Pro features (expand)

Tweet analytics

Collaboration teams   3 (you+2)

Twitter DM campaigns   

E-mail import 250

Technical support    Premium

Free Trial Availability

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Hootsuite

Social Media Management
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Audiense

Social Media Analytics
Free Trial Available

Most Favorable User Review

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Hootsuite

Social Media Management
User review from
10
Matthew Veil
Jun 11, 2016

I use it for my personal business and for clients I manage. Bang for the buck I can't complain at all. I can use the app on my phone when I am traveling for work or traveling for fun. Because it's easy to work with and a great price I consult start-up businesses on how to use it because it's so helpful.

Pros :

  • Low investment cost.
  • You can schedule as many or as few of posts that you like in advance saving you time in daily, weekly and monthly posting.
  • Hootsuite covers all the major social platforms where as others for a similar price did not.
  • They notify you if an API needs to be updated through a social network, sometimes due to password changes or social platform code changes.
  • It's easy to train small businesses on. It even gives you the twitter character limit which is nice.

Cons :

  • None really, expect 30 minutes to an hour of practicing it to get used to the system. No big deal.

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Audiense

Social Media Analytics
User review from
8
Jess Messenger
Nov 3, 2015

I’ve previously used SocialBro and find it a very easy to use solution for monitoring client Twitter profiles to ultimately improve them. The offerings are broken up into three areas: ListeningandInsights, Social Marketing and Twitter Advertising. I would definitely recommend it for ListeningandInsights, which is what I have used it for.

Pros :

  • SocialBro takes the guesswork out of managing a customer’s Twitter profile. It helps you analyze users to find out who is influential and then helps you determine the best time to post and the type of content they like so that this content can reach the most important people following the account. Doing so, can help an account gain more followers and retweets and reduce the number of people unfollowing or ignoring the account.Most if not all clients are focused on making their Twitter accounts active and engaging, so SocialBro is a great solution.
  • One of the coolest and powerful features is that you can input customer email addresses to see if they have Twitter accounts so that you can very quickly and easy follow and engage with them. You can also research information about your followers, such as where they live and their professions.
  • If you’re going to use SocialBro for Twitter advertising, it will help show the ROI of your ad campaign so that you measure it against your goals. This solution, like many others, offers a couple different monthly programs at different prices depending on your business’s needs. The cheapest is under $20 per month, making it an affordable option even if you’re just monitoring one account.
  • I also really like the blog that SocialBro publishes. It’s full of really great content and shows that it’s are a forward thinking company with a lot of helpful insight to offer to customers.

Cons :

  • SocialBro combines the benefits of many other Twitter tools, but it’s limited in that you can only analyze Twitter. It would be amazing if it could provide the same insight for Facebook, Instagram, and other social media sites.

Most Unfavorable User Review

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Hootsuite

Social Media Management
  • User review from
    4
    Adrian Doggrell
    Nov 5, 2015

    HootSuite is a fine tool for people that simply want to find a better way to spend their social media time. Unfortunately, it doesn’t allow you to do much else, so for me, it raises the question as to why? There are a very few brands out there that can afford to simply stay active on social media and engage with their community and have success without doing much else marketing work. Typically, people that want to grow their businesses have to take a more multifaceted approach. Sure, have social media is great, but to what end do you make that effort? What is the best case scenario? Someone falls in love with your Facebook posts so much that they decide to buy your goods or pay for your services? Most likely, that isn’t how it will go. It is much more likely that they will Like your post and move on, leaving all your hard work to waste. By taking a more strategic approach and linking all of your marketing efforts to ensure that they all drive towards the same goal, you will see an increase in overall production. Sure, getting people to Like your posts is good, but that doesn’t make a sell. What you need to be really focused on is driving value for your business, and the way you can do that is by leveraging and creating valuable content. Use your social networks to share this content, but have the content live on your website itself, that way people have to come to your website to view it. This enables them to be exposed to more of your material while also giving you the opportunity to gate some of the more valuable things. For instance, you can talk lightly about a topic in a blog article. This can be freely accessible to anyone. Then you can elaborate on that topic for a downloadable offer like a white paper or an eBook. That way you will gain their contact information and be able to market to them moving forward.

    Pros :

    • Easy to use.
    • Can schedule out posts for the future.
    • Makes it easy to post to a lot of networks at once.

    Cons :

    • This doesn't actually help you solve your problem of growing your business.
    • I might prefer an all in one tool like HubSpot.

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    Audiense

    Social Media Analytics

    No unfavorable user review available yet for Audiense.

    Most Favorable Critic Review

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    Hootsuite

    Social Media Management
    100
    Kristin Coppens , TrustRadius

    Wednesday 30 September 2015

    Hootsuite Enterprise Use Cases and Deployment ScopeAt Spectrum Health, we are currently using Hootsuite Enterprise within the System Communications and Marketing department. It is primarily used by the Social Media team; however, the Social Media team is in charge of managing others within the department who are using the tool. This addresses security, consistency, and ease of use.

    More about Hootsuite
    View all the Hootsuite Critic Reviews
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    Audiense

    Social Media Analytics
    75
    Timour Rashed , Tim Tech Support

    Saturday 18 February 2012

    Take SocialBro for a test drive and I guarantee that you will not regret it.

    More about Audiense
    View all the Audiense Critic Reviews

    Most Unfavorable Critic Review

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    Hootsuite

    Social Media Management

    No critic review available yet for Hootsuite .

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    Audiense

    Social Media Analytics
    50
    Authenticated Reviewer , TrustRadius

    Friday 31 January 2014

    SocialBro Use Cases and Deployment ScopeWe were using SocialBro to build our influence through social media and attempt to gain followers and spread our brand in this dynamic field.

    More about Audiense
    View all the Audiense Critic Reviews

    Demo Video

    screenshot for Hootsuite

    Hootsuite Demo Video

    Social Media Management
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    Audiense Demo Video

    Social Media Analytics

    Screenshots

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    Hootsuite

    Social Media Management
    Screenshot for Hootsuite 4 screenshots available
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    Audiense

    Social Media Analytics
    Screenshot for Audiense 4 screenshots available

    Typical Customer

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    Hootsuite

    Social Media Management
    • Business
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    Audiense

    Social Media Analytics
    • Business

    Supported Devices

    screenshot for Hootsuite

    Hootsuite

    Social Media Management
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    Audiense

    Social Media Analytics

    Supported Languages

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    Hootsuite

    Social Media Management
    • English
    • French
    • Spanish
    • Italian
    • German
    • Japanese
    • Portuguese
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    Audiense

    Social Media Analytics
    • English
    • Spanish

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