Software Comparison
Hootsuite vs Mention

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Listed in : Social Media Management

Hootsuite is a social relationship platform that empowers users to execute social media strategies across their organizations. The service is commonly... Learn More


Listed in : Social Media Management

Mention provides an online networking monitoring tool that generates alerts for your brand, your company, your industry, your name or your competitors... Learn More

Pricing Starting From

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Hootsuite

Social Media Management

Free Plan

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Mention

Social Media Management

No Pricing Available yet.

Available Features

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Hootsuite

Social Media Management

Social Profiles: Unlimited

Enhanced Analytics Reports: Unlimited

Message Scheduling: Advanced

Team Members: Up to 500,000

App Integrations: Unlimited

RSS: Unlimited

HootSuite University: Included

Security: Advanced

Vanity/Custom URL's: Unlimited

Message Archiving: Unlimited

Enhanced Technical Support

Professional Services

Dedicated Account Rep

Compliance Integrations

Geo-targeting

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Mention

Social Media Management

30 alerts

500,000 mentions / mo

30 users

Statistics

Mentions search

Sentiment Analysis

Data export

Phone support

Free Trial Availability

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Hootsuite

Social Media Management
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Mention

Social Media Management

Most Favorable User Review

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Hootsuite

Social Media Management
User review from
10
Steven Lewis
Apr 27, 2016

HootSuite was a great fit for our needs. It is affordable, and able to be expanded as you grow. We liked HootSuite because of the abilities to assign teams to certain social media accounts or certain clients we are managing their social media for. You can see what other team members are posting, where and when which helps you plan when to post your content to avoid stacking content and not allowing it sometimes to reach your customers feeds.andnbsp;

Pros :

  • HootSuit allows direct uploading of YouTube videos.
  • It allows Facebook video uploading as well.
  • You are able to create teams and assign those teams to certain groups of social media accounts.
  • It has a built-in link shortener. This is really handy to post longer links and make them shorter to give your messages a cleaner appearance. Longer links to me sometimes look "spammy" in tweets and Facebook posts.
  • You can schedule posts far into the future. We currently have some posts scheduled 6-8 months out as they are reoccurring promotions or events.
  • You can view all the scheduled posts on your dashboard.
  • The dashboard is very clean and easy to navigate.
  • You can select what social media feeds, and what type of content from those feeds you want to see on your dashboard. For example, you want to view the clients Twitter account but also want to see tweets where they are mentioned. You can set up two different feeds on your dashboard to accomplish that.
  • It allows you to attach image to the messages.
  • It tells you how many characters you have left to use on each social media you have selected to post your content to.
  • You can select as many or only one platform to post your message to.
  • You can create draughts and go back to use them later.
  • It would alert you if a message did not post to a platform so you can go back and correct or repost.
  • It has a good reporting system to track what you are doing.
  • It will auto schedule for you if you do not want to schedule posts yourself.
  • It also has an auto content finder if you need extra content for your feeds.

Cons :

  • It allows you to select an Instagram account to schedule posts to, but to actually post you also have to have HootSuite on your mobile device and it will alert you there that an Instagram post is ready to send. So it isn't really automatic on Instagram.

screenshot for Mention

Mention

Social Media Management
User review from
9
Sam Gooch
Nov 5, 2015

Nowadays, any company should be at least tracking their brand mentions, and mention is the perfect tool. There are other tools out there that can help you to do this (for example Google Alerts), but mention has a great User interface that allows you to monitor mentions from all sites, from social media platform and forums, to blog posts and news articles.

Pros :

There are different levels of access available with price plans from only $29 per month which allow you to track up to 3 alerts totalling 3k mentions by up to 3 users, to the enterprise plan which offers companies the ability to track up to 30 keywords for 500K mentions per month and 30 users, as well as other services such as support (an account manager) and data export features. There are 2 other plans in between, so there’s a plan for everyone. Setting up a new mention is very easy, and you can filter out your own social channels and websites to prevent being notified of your own mentions. It’s also very easy to respond to the mention (when necessary) straight from the online tool, as well as having the option to reply, retweet, quote, or favourite a tweet that you were mentioned in without ever having to leave mention. Another great use of mention is to track competitor mentions. This can help you to understand who is talking about your competitor, in which channels, and even help you to identify possible link opportunities. The notification system can be set up to desktop notifications, the settings of which can be tweaked, which shows a popup when you get a new mention. This is great, because it help you to be made aware of mentions quickly so that they can be dealt with. It’s also very important to react quickly to negative mentions, which makes this even more useful.

Cons :

I have had problems with the access levels on more than one occasion, where despite having my access set to admin, I was unable to make changes to the settings, such as marking various mentions as irrelevant. This may simply be down to bad user experience with the tool.

Most Unfavorable User Review

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Hootsuite

Social Media Management
  • User review from
    4
    Adrian Doggrell
    Nov 5, 2015

    HootSuite is a fine tool for people that simply want to find a better way to spend their social media time. Unfortunately, it doesn’t allow you to do much else, so for me, it raises the question as to why? There are a very few brands out there that can afford to simply stay active on social media and engage with their community and have success without doing much else marketing work. Typically, people that want to grow their businesses have to take a more multifaceted approach. Sure, have social media is great, but to what end do you make that effort? What is the best case scenario? Someone falls in love with your Facebook posts so much that they decide to buy your goods or pay for your services? Most likely, that isn’t how it will go. It is much more likely that they will Like your post and move on, leaving all your hard work to waste. By taking a more strategic approach and linking all of your marketing efforts to ensure that they all drive towards the same goal, you will see an increase in overall production. Sure, getting people to Like your posts is good, but that doesn’t make a sell. What you need to be really focused on is driving value for your business, and the way you can do that is by leveraging and creating valuable content. Use your social networks to share this content, but have the content live on your website itself, that way people have to come to your website to view it. This enables them to be exposed to more of your material while also giving you the opportunity to gate some of the more valuable things. For instance, you can talk lightly about a topic in a blog article. This can be freely accessible to anyone. Then you can elaborate on that topic for a downloadable offer like a white paper or an eBook. That way you will gain their contact information and be able to market to them moving forward.

    Pros :

    • Easy to use.
    • Can schedule out posts for the future.
    • Makes it easy to post to a lot of networks at once.

    Cons :

    • This doesn't actually help you solve your problem of growing your business.
    • I might prefer an all in one tool like HubSpot.

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    Mention

    Social Media Management

    No unfavorable user review available yet for Mention.

    Most Favorable Critic Review

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    Hootsuite

    Social Media Management
    100
    Kristin Coppens , TrustRadius

    Wednesday 30 September 2015

    Hootsuite Enterprise Use Cases and Deployment ScopeAt Spectrum Health, we are currently using Hootsuite Enterprise within the System Communications and Marketing department. It is primarily used by the Social Media team; however, the Social Media team is in charge of managing others within the department who are using the tool. This addresses security, consistency, and ease of use.

    More about Hootsuite
    View all the Hootsuite Critic Reviews
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    Mention

    Social Media Management
    75
    Ian Cleary , Razor Social

    Sunday 18 January 2015

    What we like about mention is that it is priced very well considering the functionality that is provided. Typically you pay the big bucks for apps such as Mention.At a minimum you should be monitoring your brand name online. Mention is a cost effective and comprehensive tool that you should consider.

    More about Mention
    View all the Mention Critic Reviews

    Demo Video

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    Hootsuite Demo Video

    Social Media Management
    screenshot for Mention

    Mention Demo Video

    Social Media Management

    Screenshots

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    Hootsuite

    Social Media Management
    Screenshot for Hootsuite 4 screenshots available
    screenshot for Mention

    Mention

    Social Media Management
    Screenshot for Mention 4 screenshots available

    Typical Customer

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    Hootsuite

    Social Media Management
    • Business
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    Mention

    Social Media Management
    • Business
    • Personal Use

    Supported Devices

    screenshot for Hootsuite

    Hootsuite

    Social Media Management
    screenshot for Mention

    Mention

    Social Media Management

    Supported Languages

    screenshot for Hootsuite

    Hootsuite

    Social Media Management
    • English
    • French
    • Spanish
    • Italian
    • German
    • Japanese
    • Portuguese
    screenshot for Mention

    Mention

    Social Media Management
    • English
    • French
    • Spanish
    • German

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