Software Comparison
Hootsuite vs Mention

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Listed in : Social Media Management

Hootsuite is a social relationship platform that empowers users to execute social media strategies across their organizations. The service is commonly... Learn More


Listed in : Social Media Management

Mention provides an online networking monitoring tool that generates alerts for your brand, your company, your industry, your name or your competitors... Learn More

Pricing Starting From

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Hootsuite

Social Media Management

Free Plan

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Mention

Social Media Management

No Pricing Available yet.

Available Features

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Hootsuite

Social Media Management

Social Profiles: Unlimited

Enhanced Analytics Reports: Unlimited

Message Scheduling: Advanced

Team Members: Up to 500,000

App Integrations: Unlimited

RSS: Unlimited

HootSuite University: Included

Security: Advanced

Vanity/Custom URL's: Unlimited

Message Archiving: Unlimited

Enhanced Technical Support

Professional Services

Dedicated Account Rep

Compliance Integrations

Geo-targeting

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Mention

Social Media Management

30 alerts

500,000 mentions / mo

30 users

Statistics

Mentions search

Sentiment Analysis

Data export

Phone support

Free Trial Availability

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Hootsuite

Social Media Management
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Mention

Social Media Management

Most Favorable User Review

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Hootsuite

Social Media Management
User review from
10
Matthew Veil
Jun 11, 2016

I use it for my personal business and for clients I manage. Bang for the buck I can't complain at all. I can use the app on my phone when I am traveling for work or traveling for fun. Because it's easy to work with and a great price I consult start-up businesses on how to use it because it's so helpful.

Pros :

  • Low investment cost.
  • You can schedule as many or as few of posts that you like in advance saving you time in daily, weekly and monthly posting.
  • Hootsuite covers all the major social platforms where as others for a similar price did not.
  • They notify you if an API needs to be updated through a social network, sometimes due to password changes or social platform code changes.
  • It's easy to train small businesses on. It even gives you the twitter character limit which is nice.

Cons :

  • None really, expect 30 minutes to an hour of practicing it to get used to the system. No big deal.

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Mention

Social Media Management
User review from
9
Sam Gooch
Nov 5, 2015

Nowadays, any company should be at least tracking their brand mentions, and mention is the perfect tool. There are other tools out there that can help you to do this (for example Google Alerts), but mention has a great User interface that allows you to monitor mentions from all sites, from social media platform and forums, to blog posts and news articles.

Pros :

There are different levels of access available with price plans from only $29 per month which allow you to track up to 3 alerts totalling 3k mentions by up to 3 users, to the enterprise plan which offers companies the ability to track up to 30 keywords for 500K mentions per month and 30 users, as well as other services such as support (an account manager) and data export features. There are 2 other plans in between, so there’s a plan for everyone. Setting up a new mention is very easy, and you can filter out your own social channels and websites to prevent being notified of your own mentions. It’s also very easy to respond to the mention (when necessary) straight from the online tool, as well as having the option to reply, retweet, quote, or favourite a tweet that you were mentioned in without ever having to leave mention. Another great use of mention is to track competitor mentions. This can help you to understand who is talking about your competitor, in which channels, and even help you to identify possible link opportunities. The notification system can be set up to desktop notifications, the settings of which can be tweaked, which shows a popup when you get a new mention. This is great, because it help you to be made aware of mentions quickly so that they can be dealt with. It’s also very important to react quickly to negative mentions, which makes this even more useful.

Cons :

I have had problems with the access levels on more than one occasion, where despite having my access set to admin, I was unable to make changes to the settings, such as marking various mentions as irrelevant. This may simply be down to bad user experience with the tool.

Most Unfavorable User Review

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Hootsuite

Social Media Management
  • User review from
    4
    Adrian Doggrell
    Nov 5, 2015

    HootSuite is a fine tool for people that simply want to find a better way to spend their social media time. Unfortunately, it doesn’t allow you to do much else, so for me, it raises the question as to why? There are a very few brands out there that can afford to simply stay active on social media and engage with their community and have success without doing much else marketing work. Typically, people that want to grow their businesses have to take a more multifaceted approach. Sure, have social media is great, but to what end do you make that effort? What is the best case scenario? Someone falls in love with your Facebook posts so much that they decide to buy your goods or pay for your services? Most likely, that isn’t how it will go. It is much more likely that they will Like your post and move on, leaving all your hard work to waste. By taking a more strategic approach and linking all of your marketing efforts to ensure that they all drive towards the same goal, you will see an increase in overall production. Sure, getting people to Like your posts is good, but that doesn’t make a sell. What you need to be really focused on is driving value for your business, and the way you can do that is by leveraging and creating valuable content. Use your social networks to share this content, but have the content live on your website itself, that way people have to come to your website to view it. This enables them to be exposed to more of your material while also giving you the opportunity to gate some of the more valuable things. For instance, you can talk lightly about a topic in a blog article. This can be freely accessible to anyone. Then you can elaborate on that topic for a downloadable offer like a white paper or an eBook. That way you will gain their contact information and be able to market to them moving forward.

    Pros :

    • Easy to use.
    • Can schedule out posts for the future.
    • Makes it easy to post to a lot of networks at once.

    Cons :

    • This doesn't actually help you solve your problem of growing your business.
    • I might prefer an all in one tool like HubSpot.

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    Mention

    Social Media Management

    No unfavorable user review available yet for Mention.

    Most Favorable Critic Review

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    Hootsuite

    Social Media Management
    100
    Kristin Coppens , TrustRadius

    Wednesday 30 September 2015

    Hootsuite Enterprise Use Cases and Deployment ScopeAt Spectrum Health, we are currently using Hootsuite Enterprise within the System Communications and Marketing department. It is primarily used by the Social Media team; however, the Social Media team is in charge of managing others within the department who are using the tool. This addresses security, consistency, and ease of use.

    More about Hootsuite
    View all the Hootsuite Critic Reviews
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    Mention

    Social Media Management
    75
    Ian Cleary , Razor Social

    Sunday 18 January 2015

    What we like about mention is that it is priced very well considering the functionality that is provided. Typically you pay the big bucks for apps such as Mention.At a minimum you should be monitoring your brand name online. Mention is a cost effective and comprehensive tool that you should consider.

    More about Mention
    View all the Mention Critic Reviews

    Demo Video

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    Hootsuite Demo Video

    Social Media Management
    screenshot for Mention

    Mention Demo Video

    Social Media Management

    Screenshots

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    Hootsuite

    Social Media Management
    Screenshot for Hootsuite 4 screenshots available
    screenshot for Mention

    Mention

    Social Media Management
    Screenshot for Mention 4 screenshots available

    Typical Customer

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    Hootsuite

    Social Media Management
    • Business
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    Mention

    Social Media Management
    • Business
    • Personal Use

    Supported Devices

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    Hootsuite

    Social Media Management
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    Mention

    Social Media Management

    Supported Languages

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    Hootsuite

    Social Media Management
    • English
    • French
    • Spanish
    • Italian
    • German
    • Japanese
    • Portuguese
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    Mention

    Social Media Management
    • English
    • French
    • Spanish
    • German

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