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Hootsuite is a social relationship platform that empowers users to execute social media strategies across their organizations. The service is commonly... Learn More
Social Profiles: Unlimited
Enhanced Analytics Reports: Unlimited
Message Scheduling: Advanced
Team Members: Up to 500,000
App Integrations: Unlimited
HootSuite University: Included
Vanity/Custom URL's: Unlimited
Message Archiving: Unlimited
Enhanced Technical Support
Dedicated Account Rep
Unlimited Facebook Tabs
Unlimited Timeline Covers
Unlimited Facebook Landing Pages
Unlimited Facebook Promotions on Your Business Page
Drag-and-drop Promotions,Giveaways and Contests Wizard
Schedule Posts, Tweets & LinkedIn Updates
All-In-One Social Inbox
Real-Time Brand Monitoring
Publishing, Scheduling & Drafting
Publishing Send-Time Optimization
Advanced Publishing Permissions
Manage Up to 30 Profiles
I use it for my personal business and for clients I manage. Bang for the buck I can't complain at all. I can use the app on my phone when I am traveling for work or traveling for fun. Because it's easy to work with and a great price I consult start-up businesses on how to use it because it's so helpful.
Not unlike many other social media management solutions, SproutSocial allows you to queue messages, monitor social conversations and respond within the program. You can very easily see a whole snapshot of your upcoming posts for one or all clients and easily make changes, add photos and determine the best time to send out your content in order to maximize engagement. There won’t be a huge learning curve because it’s a very straightforward solution so I would recommend this to any organization that needs to manage multiple social profiles.
The best thing about SproutSocial is that it goes beyond Twitter, unlike many other popular solutions. In addition to Twitter, you can integrate Facebook, LinkedIn, Instagram, and Google+. So rather than using many different tools to analyze your engagement and progress across each platform, you can think of SproutSocial as your all-in-one solution for social media management.
Another feature I really enjoy is the Smart Inbox, which allows you to set up keywords for your client’s brands and have the results delivered to this inbox. This is super helpful if you want to monitor keywords on Twitter or even hashtags on Instagram, especially if you’re running a contest and want all of the results aggregated in one place.
The reports are very clean looking and provide a lot of great analytics for your team and clients to review in order to improve your social media management.
Because SproutSocial can integrate multiple types of social media platforms, it is a bit pricier than others on the market. The cheapest plan starts at $60 per month and allows you to handle 10 profiles. For larger firms handling multiple clients and multiple platforms across each client, you may have to upgrade to the third tier team plan, which is a bit pricey at $500 per month.
Overall, though, I would say it’s worth the investment to have all of your social media analytics right at your fingertips within one easy to use the program.
HootSuite is a fine tool for people that simply want to find a better way to spend their social media time. Unfortunately, it doesn’t allow you to do much else, so for me, it raises the question as to why? There are a very few brands out there that can afford to simply stay active on social media and engage with their community and have success without doing much else marketing work. Typically, people that want to grow their businesses have to take a more multifaceted approach. Sure, have social media is great, but to what end do you make that effort? What is the best case scenario? Someone falls in love with your Facebook posts so much that they decide to buy your goods or pay for your services? Most likely, that isn’t how it will go. It is much more likely that they will Like your post and move on, leaving all your hard work to waste. By taking a more strategic approach and linking all of your marketing efforts to ensure that they all drive towards the same goal, you will see an increase in overall production. Sure, getting people to Like your posts is good, but that doesn’t make a sell. What you need to be really focused on is driving value for your business, and the way you can do that is by leveraging and creating valuable content. Use your social networks to share this content, but have the content live on your website itself, that way people have to come to your website to view it. This enables them to be exposed to more of your material while also giving you the opportunity to gate some of the more valuable things. For instance, you can talk lightly about a topic in a blog article. This can be freely accessible to anyone. Then you can elaborate on that topic for a downloadable offer like a white paper or an eBook. That way you will gain their contact information and be able to market to them moving forward.
Wednesday 30 September 2015
Hootsuite Enterprise Use Cases and Deployment ScopeAt Spectrum Health, we are currently using Hootsuite Enterprise within the System Communications and Marketing department. It is primarily used by the Social Media team; however, the Social Media team is in charge of managing others within the department who are using the tool. This addresses security, consistency, and ease of use.More about Hootsuite
Wednesday 31 December 1969
If you are just starting out and don’t know where to start, GroSocial may be the perfect system for you.More about GroSocial
Friday 14 December 2012
The fact is that if you're a business that people know about, or if you want to be that type of business, then you need to read between the social networking lines. That's where everyone talks now. That's where people share their opinions. You need to be able to gauge the buzz, and engage to create the buzz. Sprout Social in my opinion is the best tool available on the internet to do exactly that.More about SproutSocial
Wednesday 31 December 1969
UberVU is an excellent tool for brands and agencies that are looking for a streamlined way to gain insight from the content being published about their companies, as well as their competitors, online.More about UberVU
Friday 20 November 2015
GroSocial Use Cases and Deployment ScopeGroSocial was being used to manage our clients' social media accounts, primarily Facebook. We used it to build posts, create and change timeline covers, build promotions and contests, and integrate those with our clients' Infusionsoft application. The contests/promotions integrate into Infusionsoft Campaign Builder, to provide a cohesive lead generation mechanism across all platforms. We also used it to build Twitter backgrounds that matched the Facebook look and feel for the client. We built individual tabs as well for our clients for things such as newsletter sign ups, or other promotions, that integrated directly with Infusionsoft.More about GroSocial
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