Software Comparison
EngageSciences vs DoubleClick

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Listed in : Ad Networks

The EngageSciences social marketing activation platform brings core marketing principles to social media management. The platform goes beyond the ques... Learn More


Listed in : Ad Networks

Google's DoubleClick provides ad management and ad serving solutions to companies that buy, create or sell digital advertising. The world's top market... Learn More

Pricing Starting From

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EngageSciences

Campaign Management

No Pricing Available yet.

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DoubleClick

Ad Networks

No Pricing Available yet.

Available Features

screenshot for EngageSciences

EngageSciences

Campaign Management

Filter earned and owned content from major social networks, blogs and review sites

Aggregate, curate and publish content as social hubs to web, social, retail and mobile channels

Control the flow with content white-listing, moderation or auto-publishing

Stream user created videos, images and posts via the Content API to web properties, online ads, retail kiosks and other digital channels

Make UGC shoppable with custom calls to action embedded in socially curated content

Analyze performance with fully configurable KPIs

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DoubleClick

Ad Networks

Most Favorable User Review

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EngageSciences

Campaign Management

No favorable user review available yet for EngageSciences.

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DoubleClick

Ad Networks
User review from
8
Ashlee Anderson
Nov 18, 2015

Google's DoubleClick Software is one of the best out there. It provides exceptional bid strategies options as well as a variety of other tools that make paid search better and easier. On that note, one has to decide how much information they are really willing to give to Google. Google already has a lot of data and our becoming a competitor in a lot of industries. However, there isn't a tool out there as good as DoubleClick forbid strategies, and I recommend it highly. The top tool for the product is DS3. It integrates well with Google and the other engines as well.

Pros :

  • It is easy to manage your accounts through DS3.
  • You can make bid changes, keyword changes, etc.
  • DS3 is willing to work with your company to provide the most efficient bid strategies as possible.
  • You can upload a multitude of items that can help apply to your bid strategies.
  • You can make changes based on KPIs. It factors in position constraints.
  • You are able to make bid changes across multiple accounts and campaigns, and there are a lot of options for filtering and excluding.

Cons :

  • DoubleClick's onboarding process is very time-consuming and expensive.
  • They prefer to backfill your data and then watch how it performs for a few weeks.
  • You have to take the time to set up their tags which is a learning process in its own. Unless you have a dedicated rep, you don't get as much training as you'd like.
  • There's not a lot of documents provided if you have questions.
  • DoubleClick does provide a lot of the same features that other bid management tools provide, however, it is one of the best.
  • There also isn't a great reporting feature. It is more similar to an excel dump than a nicely formatted report.

Most Favorable Critic Review

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EngageSciences

Campaign Management
75
Mathew Vattolil , Monitoring Social Media

Monday 19 March 2012

Overall, it's a powerful, premium solution for managing large social media accounts and campaigns.

More about EngageSciences
View all the EngageSciences Critic Reviews
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DoubleClick

Ad Networks
80
Authenticated Reviewer , TrustRadius

Friday 06 November 2015

DoubleClick Use Cases and Deployment ScopeParticular teams choose to use DoubleClick at Performics based on their clients' needs. I used it for one client but use a different third party source for another client so it varies widely. I think it works well but the overview tabs are not as consolidated and easy-to-read as Marin. I wish it could be simplified with rows and columns of data, almost like a spreadsheet.

More about DoubleClick
View all the DoubleClick Critic Reviews

Most Unfavorable Critic Review

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EngageSciences

Campaign Management

No critic review available yet for EngageSciences .

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DoubleClick

Ad Networks
40
Agency in Retail , G2 Crowd

Thursday 07 August 2014

What do you like best?Mass market product, most people are familiar, ease of use. What do you dislike?transparency into ad placements and tracking

More about DoubleClick
View all the DoubleClick Critic Reviews

Demo Video

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EngageSciences Demo Video

Campaign Management
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DoubleClick Demo Video

Ad Networks

Screenshots

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EngageSciences

Campaign Management
Screenshot for EngageSciences 4 screenshots available

Typical Customer

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EngageSciences

Campaign Management
  • Business
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DoubleClick

Ad Networks
  • N/A

Supported Devices

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EngageSciences

Campaign Management
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DoubleClick

Ad Networks

Supported Languages

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EngageSciences

Campaign Management
  • English
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DoubleClick

Ad Networks
  • English
  • French
  • Spanish
  • Italian
  • German
  • Japanese
  • Chinese

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