Digimind's competitive intelligence suite is in its tenth incarnation. Previously known by its version number, the software is now known as Digimind Intelligence. Angled at corporate clients, it provides in-depth competitive intelligence in clients' respective markets. Amongst other things, the software is designed to monitor competitors, news trends, technologies and regulatory changes on a daily basis. Key features include automatic search, extraction and categorization of Big Data, real-time trend analysis and an integrated collaboration platform for end users.
Digimind Social, launched in 2013, is a tailored social media monitoring (SMM) tool. The software calculates influence score for Tweets, Blogs, Articles, Videos and other social media posts using a number of suitable metrics and bespoke algorithms. Targeted at both large and small businesses, it is considerably less expensive than the flagship software suite. Users can compare campaigns, brands, trends, competitors or influencers and create custom 'tags' to measure consumer sentiment and analyse data points. It allows users to automatically generate reports using native or custom templates.
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