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North American media database
Online and print news monitoring
Customizable daily email news alerts
Charts and analytics
Social news monitoring
Campaign and project management
HARO Premium access
Powerful analytics and benchmarking tools
Centralized collateral management
Global media database and monitoring
Phone and email support
Cision saves time because it saves all of your contacts and publications in lists that you create. We separate them by key factors such as clients, industries, locations, etc. so that we always know where to find them. It is also helpful that Cision provides contact information for the personnel in the system as well as outlet information. Our clients ask for descriptions of the outlets, as well as the number of print subscribers and monthly website visitors so it is great to have this information on hand.
Pros : Cision makes it very easy to send out press releases and other announcements to a select group of contacts. It's also very easy to train new employees to use the system because it is intuitive and allows users to search according to geography, a contact's name, outlet, focus, title, etc. I like that I can easily find my lists and look back at previous distributions. I like that Cision provides a support team so that I can call them with any questions or problems that I may have.
Cons : I don't like that if you accidentally make an error while saving a list, there is no way to go back and edit the list to a previous version. This makes it difficult if you or a colleague make an error within a list or delete a list by accident. I also wish it was easier to add contacts once you are in the process of sending out a distribution. Cision requires you to know the exact spelling of the person's name in order to search for them if you want to add someone last minute who is not currently in your list. Cision is sometimes picky in the way that you use the search function. For instance, if a magazine has & in the title, Cision will not always find it if you spell out 'and'. Having to know the exact title makes the search process a bit more cumbersome.
Monday 19 December 2011
Buzzstream is a quality link building and link management tool that is certainly worth trying out if you are engaged in link building activity. The reporting is stronger than most other options out there but I think they can do even better with it after seeing what they've done on the inside.More about Buzzstream
Monday 22 July 2013
What do you like best?We use Vocus for the PR Web news release distribution. Creating and customizing the news release is very simple and the posting process is straight forward. What do you dislike?Though we have their "marketing dashboard" as well, I haven't found it as useful as some other social media monitoring tools. It's a relatively new feature, so as time goes on I'm sure it it will mature.More about Cision PR
Thursday 07 May 2009
eReleases has been well received from various companies online. However, there are limited reviews from Internet marketers. This can be the fact that eReleases charge very high prices (which is the biggest complaint about this service). Aside from that, many businesses have received the traffic that was promises as well as new leads as a result of using eReleases. If you have the budget to use them, I recommend it as it is a reputable service.More about eReleases
Monday 30 November -1
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