Software Comparison
Buffer vs Hootsuite

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Listed in : Social Media Management

Buffer makes your life easier with a more intelligent approach to schedule the great content you find. Already 2 million marketers are using Buffer. ... Learn More


Listed in : Social Media Management

Hootsuite is a social relationship platform that empowers users to execute social media strategies across their organizations. The service is commonly... Learn More

Pricing Starting From

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Buffer

Social Media Management

$ 50
For 1 Month / 5 user(s)

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Hootsuite

Social Media Management

Free Plan

Available Features

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Buffer

Social Media Management

150 Connected Social Accounts

Unlimited scheduled posts

RSS feed integration

Rich analytics for your posts

All standard Buffer features

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Hootsuite

Social Media Management

Social Profiles: Unlimited

Enhanced Analytics Reports: Unlimited

Message Scheduling: Advanced

Team Members: Up to 500,000

App Integrations: Unlimited

RSS: Unlimited

HootSuite University: Included

Security: Advanced

Vanity/Custom URL's: Unlimited

Message Archiving: Unlimited

Enhanced Technical Support

Professional Services

Dedicated Account Rep

Compliance Integrations

Geo-targeting

Free Trial Availability

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Buffer

Social Media Management
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Hootsuite

Social Media Management

Most Favorable User Review

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Buffer

Social Media Management
User review from
10
Jonathan Hatch, MBA
Nov 17, 2015

Buffer is a great tool! They have an amazing support team. My experience using Buffer has allowed me to schedule and share great content across multiple platforms. Pablo by Buffer, is what I call a "Canva Express," allows you to create an image to pair with your posted in a matter of seconds. Buffer once allowed for suggested content. This content helped beef up my pipeline of posts and even led me to having more followers and engagement. The metrics portion of Buffer is also great, and the weekly performance report card gives you a quick view of how you did for the week.

Pros :

  • Superb customer service.
  • Very easy to use.
  • Saves time.
  • Chrome widget that makes scheduling even easier!

Cons :

  • Free version only allows for 3 connected accounts. Limit to how many posts can be scheduled in advance.

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Hootsuite

Social Media Management
User review from
10
Matthew Veil
Jun 11, 2016

I use it for my personal business and for clients I manage. Bang for the buck I can't complain at all. I can use the app on my phone when I am traveling for work or traveling for fun. Because it's easy to work with and a great price I consult start-up businesses on how to use it because it's so helpful.

Pros :

  • Low investment cost.
  • You can schedule as many or as few of posts that you like in advance saving you time in daily, weekly and monthly posting.
  • Hootsuite covers all the major social platforms where as others for a similar price did not.
  • They notify you if an API needs to be updated through a social network, sometimes due to password changes or social platform code changes.
  • It's easy to train small businesses on. It even gives you the twitter character limit which is nice.

Cons :

  • None really, expect 30 minutes to an hour of practicing it to get used to the system. No big deal.

Most Unfavorable User Review

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Buffer

Social Media Management

No unfavorable user review available yet for Buffer.

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Hootsuite

Social Media Management
  • User review from
    4
    Adrian Doggrell
    Nov 5, 2015

    HootSuite is a fine tool for people that simply want to find a better way to spend their social media time. Unfortunately, it doesn’t allow you to do much else, so for me, it raises the question as to why? There are a very few brands out there that can afford to simply stay active on social media and engage with their community and have success without doing much else marketing work. Typically, people that want to grow their businesses have to take a more multifaceted approach. Sure, have social media is great, but to what end do you make that effort? What is the best case scenario? Someone falls in love with your Facebook posts so much that they decide to buy your goods or pay for your services? Most likely, that isn’t how it will go. It is much more likely that they will Like your post and move on, leaving all your hard work to waste. By taking a more strategic approach and linking all of your marketing efforts to ensure that they all drive towards the same goal, you will see an increase in overall production. Sure, getting people to Like your posts is good, but that doesn’t make a sell. What you need to be really focused on is driving value for your business, and the way you can do that is by leveraging and creating valuable content. Use your social networks to share this content, but have the content live on your website itself, that way people have to come to your website to view it. This enables them to be exposed to more of your material while also giving you the opportunity to gate some of the more valuable things. For instance, you can talk lightly about a topic in a blog article. This can be freely accessible to anyone. Then you can elaborate on that topic for a downloadable offer like a white paper or an eBook. That way you will gain their contact information and be able to market to them moving forward.

    Pros :

    • Easy to use.
    • Can schedule out posts for the future.
    • Makes it easy to post to a lot of networks at once.

    Cons :

    • This doesn't actually help you solve your problem of growing your business.
    • I might prefer an all in one tool like HubSpot.

  • Most Favorable Critic Review

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    Buffer

    Social Media Management
    100
    Melissa Agnes , Melissa Agnes

    Wednesday 10 April 2013

    Buffer is a tool that, honestly, I couldn’t live without! It helps me share all the great content that I consume each morning over the course of the day, and by doing so, it helps me keep my online presence going even when I’m neck-deep in client work (and even on the weekends when I attempt to take some “down” time).So whether you have a small budget or no budget at all, Buffer is at your disposal!

    More about Buffer
    View all the Buffer Critic Reviews
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    Hootsuite

    Social Media Management
    100
    Kristin Coppens , TrustRadius

    Wednesday 30 September 2015

    Hootsuite Enterprise Use Cases and Deployment ScopeAt Spectrum Health, we are currently using Hootsuite Enterprise within the System Communications and Marketing department. It is primarily used by the Social Media team; however, the Social Media team is in charge of managing others within the department who are using the tool. This addresses security, consistency, and ease of use.

    More about Hootsuite
    View all the Hootsuite Critic Reviews

    Most Unfavorable Critic Review

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    Buffer

    Social Media Management
    100
    Saurabh Saha , TechGYD

    Saturday 21 September 2013

    If you’re a newbie, have small blog and don’t want to invest money now, Buffer App is available for free which will let you to connect up to 4 social media accounts and schedule up to 10 posts.But, if you’re a successful blogger, internet marketer or company and want to boost your social media popularity and engagement then it is highly recommended to go for Awesome (Paid) plan which lets you to connect up to 12 social media accounts, add colleagues and set unlimited posts and tweets to your buffer account.

    More about Buffer
    View all the Buffer Critic Reviews
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    Hootsuite

    Social Media Management

    No critic review available yet for Hootsuite .

    Demo Video

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    Buffer Demo Video

    Social Media Management

    No Demo Video Available.

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    Hootsuite Demo Video

    Social Media Management

    Screenshots

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    Buffer

    Social Media Management
    Screenshot for Buffer 4 screenshots available
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    Hootsuite

    Social Media Management
    Screenshot for Hootsuite 4 screenshots available

    Typical Customer

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    Buffer

    Social Media Management
    • Business
    • Personal Use
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    Hootsuite

    Social Media Management
    • Business

    Supported Devices

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    Buffer

    Social Media Management
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    Hootsuite

    Social Media Management

    Supported Languages

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    Buffer

    Social Media Management
    • English
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    Hootsuite

    Social Media Management
    • English
    • French
    • Spanish
    • Italian
    • German
    • Japanese
    • Portuguese

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