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Buffer Coupons, Reviews, Comparisons and Alternatives

About Buffer

Buffer makes your life easier with a more intelligent approach to schedule the great content you find.

Already 2 million marketers are using Buffer. You can plan your posts for later, and Buffer's going to share your content at the best possible moments during the day so that your followers and fans see your updates more often. So you can get the most of each post.

You can post to all your social networks as you add content, and quickly pick which social accounts you want to post to, either post the same to all your accounts or customize each one.

Engage with multimedia with Buffer, share a photo to make your updates stand out or create beautiful images with PABLO in few seconds and share them to all of your social platforms, and also you can upload video's and make them go viral.

With the Buffer App for Android and IOS schedule as you discover.

Either you are browsing the web or on the go, you can simply and quickly add content to your queue with the browser extensions and the mobile apps. Save your time and get more done by working from anywhere.

Buffer is available on all your favorite social networks. (Twitter, Facebook, Linkedin, Google , Pinterest).

  • 89


    90 Critic Reviews

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  • Platforms
    Web based
    Mac OSX
  • Mobile
  • API
  • Pricing
    View details
    Subscription Plans
    Free Plan

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Features & Specifications

Key Features

  • Connect RSS feeds to your Buffer
  • Detailed Social Analytics
  • Add up to 100 posts and tweets
  • Multiple Social Networks
  • Sharing across 10 Social Profiles
  • Over 50 Apps and Extras
  • Buffer profiles colleague management
  • Share All Media Formats


Supported languages
Serviceable Area
Canada,  United Kingdom,  United States
Supported Platforms
  • Web Based
  • Mobile Web
  • Desktop Windows
  • Desktop Mac OSX
  • Mobile App IOS
  • Mobile App Android
API availability
API is available. Protocol / Formats : JSON, REST .
Access the API documentation
Buffer integrates with Zapier and more than 9 other solutions. View details
Support Options
  • FAQs

Ratings Summary

Metric Score Rank
cloudswave Score
Domain Authority 92
Alexa Rank 6358
Integration 60
Platforms 79
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Buffer Screenshots

Plans & Pricing

Small Business

for 1 Month / 5 user(s)


  • 25 Connected Social Accounts
  • Unlimited scheduled posts
  • RSS feed integration
  • Rich analytics for your posts
  • All standard Buffer features

Medium Business

for 1 Month / 10 user(s)


  • 50 Connected Social AccountsUnlimited scheduled postsRSS feed integrationRich analytics for your postsAll standard Buffer features

Large Business Agency

for 1 Month / 25 user(s)


  • 150 Connected Social Accounts
  • Unlimited scheduled posts
  • RSS feed integration
  • Rich analytics for your posts
  • All standard Buffer features

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Buffer Integrations

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Cloud Integration

Buffer integrates with Zapier. Zapier lets you easily connect the web apps you use, making it easy to automate tedious tasks. Yo...
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Shopping Cart

Buffer integrates with Wordpress. WordPress is one of the best CMS platforms that helps you create a blog or a website started in n...
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Social Media Management

Buffer integrates with Twitter. Twitter is an online social networking service that allows users to send and read short 140-characte...
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Social Media Management

Buffer integrates with Mention. Mention provides an online networking monitoring tool that generates alerts for your brand, your ...
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Buffer integrates with Scoop.it. Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. It allows Conte...
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Critic Reviews

  • 89

    Cloudswave Score for Buffer

    Rating based on 90 Critic Reviews

    24 Favorable reviews
    96 %
    0 Mixed reviews
    0 %
    1 unfavorable reviews
    4 %
  • For anyone using social networks professionally, Buffer is a handy tool. It'll save you time and energy in maintaining your social networks, while letting you reach more people with each post.

    Pros :

    Cons :

  • For those who need to schedule their social media posts and are looking for a simple to use tool, Buffer is great. Don't expect any frills, just basic capabilities.

    Pros : Very easy to use. Easy to sign in with your Twitter, Facebook, LinkedIn and Google+ pages and instantly post updates to your social media platforms. Like the ability to schedule posts in advance so you can set yourself up for the day/week.

    Cons : Analytics in the free version are a nice add-in but are very generic and are no more helpful than the built-in analytics in each social media platform. A way to preview .Gifs and videos would be nice to have before committing to post.

  • Buffer Use Cases and Deployment ScopeWe use Buffer across multiple departments. It allows us to EASILY schedule, monitor and measure our social media efforts in one place. We needed something that was both intuitive and cost-effective (they offer a very generous non-profit discount), and Buffer is working nicely for us. UPDATE: Still use and LOVE Buffer. But have re-subscribed to Sprout Social (just myself, not the entire team) for their Social Media "Inbox." Just can't live without it. Total cost is just $109 per month (Nonprofit rate for Buffer Team, plus one Sprout account for myself.) Bottom line: Get both!

    Pros : Clean, intuitive interface.AWESOME mobile app for iPhone and Android!Customer service that's too good to be true, but is.Generous non-profit pricing.Ability to queue posts across multiple platforms at different times.

    Cons : Would love to see a Unified Social media inbox, similar to Sprout Social (all comments, @replies, etc. in one newsfeed with the ability to reply back from the feed)Wish I could respond to Facebook comments via the mobile app.Wish canceling a queued message on one platform would cancel them all (versus having to go back and delete them individually).Wish the system suggested ideal posting times.

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User Reviews

  • 14 In total

  • User review from

    Jessica Pyne

    Buffer makes sharing content across multiple social platforms quick and easy. I use it on a daily basis across multiple accounts, and it's great to be able to do it all from one place, to schedule posts in advance, and to monitor clicks, likes and retweets for performance.

    Pros :

    • The Chrome extension, in particular, makes Buffer very useful - It pre-populates the post with the shortened link and page title, making sharing a blog post possible with just a couple of clicks. I'm also a big fan of the 'queue' functionality. Rather than specifying a time to share when you want to schedule a post, you can simply add the post to a queue that sends posts out at pre-defined times on a regular schedule. This is really useful as it means you can quickly just add a lot of interesting links to the queue, and know that Buffer will take care of the rest. The visual setup also means that it's easy to rearrange this queue, or publish something 'now' or at a specific time if you choose.
    • We're on the Awesome plan, and with that, we have 7 accounts set up, so can simultaneously share across multiple platforms. We also have the analytics, which are helpful for determining which posts (and times) receive a lot of interest, and which ones less so.
    • Buffer will also automatically draw images from any page you're linking, so you can choose images to include in your post if you wish. This again is a huge time-saver and means that it's easy to make posts engaging and visual.

    Cons :

    • I'd really like to see more integration with other software, particularly marketing automation software such as Pardot. It would be so great to be able to report on all our digital marketing metrics in one place, and having that information feed into our existing systems would be hugely beneficial.

    • August 9, 2016
  • User review from

    Sara Luisa Hincapie

    Buffer is my personal choice for scheduling social media posts across my social media channels such as LinkedIn, Facebook, Pinterest, Google andnbsp;and Twitter accounts (At this time, Buffer does not have integration with Instagram, Snapchat, Vine or other social media channels that caters to a more young crowd).

    The thing I love the most about Buffer, is the easiness of use and the amazing User Experience in the design. It is truly straightforward in that has a feature and does it well: Social Scheduling

    Buffer has scheduling, analytics, content and settings.

    On the scheduling feature you will be able to set a schedulingandnbsp;model choosing which days, hours, times work well for your calendar. This is going to be especially useful to test different dates and hours to analyze your audience content consumption. You can change these times as many times you want.

    On the content feature, you will be able to put your content pieces, the URL can be shortened and you can use images and links or other types of media such as easy YouTube integration. You can also create an image with Pablo, the smart image creator from buffer (Specially design for social media postings on the go)andnbsp;

    One thing I do not like (Or feel that is not powerful enough) is the analytics. I prefer to use other kinds of analytics suite such as Social Bro to measure the performance of my social media content.

    Lastly, I love two other things that the product has, the first one is the great resources you get on Buffer's andnbsp;blog, one of the best written and curated blogs with tutorials, customer studies and how to guides. I recommend their resource center and all the content they produce.andnbsp;

    Lastly, the chrome extension where you can easily curate content from other mediums and organize them into the editorial calendar.

    Pros :

    • Easy to use.
    • Interface.

    Cons :

    • Not Snapchat or Instagram Integration.
    • Incomplete analytics suite.

    • May 30, 2016
  • User review from

    Javier J. Hernandez Garcia

    All opinions are personal and don't reflect the ones of my employers, past, present or future. I have tried other similar tools like Hootsuite, which I actually like a bit more than Buffer. However, Buffer also has a lot to offer and may be better for you.

    Buffer is a bit less fancy and easier than Hootsuite. However, Hootsuite is more powerful with a better dashboard. Buffer main scoring the point is that it's a really easy tool to use and set plus it does have certain perks that Hootsuite doesn't have.

    Buffer as a company also sells their philosophy and product very well. There's a lot of information on their site about them and about their product and how to use it in a more efficient way. Hootsuite also has that sort of stuff, but I think Buffer does it better.

    Pros :

    • One of the best things about Buffer, and in my opinion the main reason to use this tool over their competition, is the fact that you get analytics with Buffer's free version.
    • Every Social interaction that you do through Buffer will provide you with analytics of clicks, views, etc. This is something that Hootsuite doesn't provide in their free version, and this is really a plus by Buffer. However, I feel that this is really the only plus that Buffer has, and that's why I tend to use Hootsuite more. Especially now that Twitter has more analytics information, and I don't really need Buffer to check how my tweets are performing.

    Cons :

    • As a journalist who is very active on Social Media, especially on Twitter, I was really looking for a tool like Hootsuite or Buffer. I needed to have a tool that first would help me organize my social media interactions and second will help to schedule tweets to be sent when I am not on the computer. I picked Hootsuite between both of them to do this because is easier to organize your social media interaction on Hootsuite and is easier to schedule tweets.
    • Also, another thing I dislike about Buffer is that it generates their own bitly links when you are using links in your tweets. If you already have a system to track your own tweets this actually rather annoying as it messes up your stats and generates more links that you can't keep track of.

    • April 18, 2016
  • User review from

    Bek Ergashev

    I love Buffer. I've used Hootsuite, Tweetdeck, and Buffer for several years each (depending on my employer's preference) and nothing comes close to how simple and easy Buffer is. It may not be as robust and customizable as Hootsuite, but when you're just trying to schedule social posts and get metrics on those posts, Buffer is the best.

    Pros :

    • The best thing about Buffer is it's EASY.
    • You see an article or video that you want to share on Twitter, Facebook, or LinkedIn? Well, Buffer has a button for that. All you do is click it, and it lets you write a custom post with the link attached.
    • I know Hootsuite does this too, but Buffer's button is much better. It cuts the clutter and makes it so quick and painless
    • The web interface is clean and intuitive. The first thing I feel when I log into Hootsuite or Tweetdeck is anxiety.
    • There's too much to look at and so many buttons and options to dig through before getting to just posting a Tweet. With Buffer, you only see what you need to.
    • Scheduling is painless. This is such a simple thing, but Buffer does it so well that, in addition to scheduling one-off posts, you can choose to schedule posts as recurring.
    • Adding photos is easy too. Let's face it. It's tough to get anyone to look at social posts without an attention-grabbing image.
    • Which is why I love how Buffer gives you a preview of every image that's on the page or article that you're trying to share. You can easily select the one you want without having to save the image and then upload it into Twitter, LinkedIn, or Facebook.
    • The metrics features give you a good overview of how your posts are doing and how they compare to your other posts.

    Cons :

    • I really have no cons to say about Buffer.andnbsp;

    • March 21, 2016
  • User review from

    Sereena Schneider (LION)

    For the most part, Buffer is a great tool. The user interface is really good, and the tool itself works well. I just love the simplicity of the layout and how easy it is to load my social posts to the channels I want. The ability to have my posting schedule predefined is a huge time saver as well. Buffer is a really good choice for people who want keep their social media management centralized, but don't have the time, budget and/or need for a more in-depth program. Honestly, Buffer saves our team so much time!

    Pros :

    • Pros for Buffer include the ease of use, it takes almost no time to learn how to use the tool.
    • Also, it happens to be one of the most reasonably priced social media management tools on the market.
    • The drag-and-drop makes it extremely easy to get my messages out in the order I want, and the extensions/app means I can share info from pretty much anywhere, seamlessly.
    • And the fact they have a whole slew of suggestions means my writer's block doesn't get the best of me :)
    • I'm also a big fan of their new tool - Pablo. It's simple to use and makes it really easy to find and create unique images for my social posts.
    • It's great that I can see interactions with my posts - like mentions, retweets and things like that.
    • The smart posting time feature is another pro - you can see when you get the most engagement with your posts and adjust your schedule accordingly.

    Cons :

    • Oh, if only they had a bulk upload feature...
    • It's frustrating to have to load each post one at a time.
    • And I'd love it if there could be a library function so if one of my channels runs out, posts could just pull from the library like my evergreen content.
    • And if there was a way to edit/delete old posts that you don't want to reshare (say if there's a typo or something) that would be great. Since we do go back and reshare popular posts, this is something we have to watch carefully for.

    • January 5, 2016
  • User review from

    Maryna Bondarenko

    Buffer can be a great tool for those who run several social media accounts. The app allows you to compose posts in advance and to set the time of publication. You write a post, attach the image and choose the time. You can publish the post immediately or with the delay. At the right time, the program will send the content on the social network. Buffer also collects the number of post likes and comments in the statistics section. Also, the service analyzes the activity of the subscribers and offers the best time for tweets/posts publishing. Just add content to the service, Buffer will choose the best publication time (based on individual analysis) and publish it automatically. If you load 30 tweets or posts at once, Buffer will uniformly publish them at the right time. Buffer works with Twitter profiles, Facebook profiles, pages and groups, LinkedIn profiles and pages, Google pages and Pinterest multiple boards (this one is supported only in paid version). Here the inboard link shortener and the mobile applications and browser toolbars set. Paid users can use Buffer in the teams. Buffer is integrated with many Twitter clients (Echofon, Twidroyd, Plume, Seesmic, Tweetdeck, UberSocial, Hootsuite, Tweetcaster, Falcon Pro are recommended ones). There is also integration with the Facebook clients (Pocket andamp; Instapaper, Zite, Hooha, Twicca, Plume, Flipboard, Pulse News, Google Currents, Taptu, Evernote, Feedly, etc.). One of the unique Buffer features is the native video publication. The mp4 .mov and .avi video upload is supported up to 1 Gb. Video that was published through the Buffer is shown in the user's feed as native video. In the Facebook, it is shown automatically without audio. The short videos in Twitter (max 30 seconds) are also played automatically. Longer ones are shown in Twitter as cards with the description and played after the user clicks.

    Pros :

    • Analyzes the best time for publication.

    Cons :

    • Limited stats.
    • Not the best URL shortener (it is possible that two users get the same short link for the content).

    • December 25, 2015
  • User review from

    anchal jain

    With the great progress in the world of social networking, staying connected with it and regularly keeping on updating it is what is required by a person having an interest in the social world. Buffer brings one the advantage of getting one more synchronized with this social networking world and can make more and more people involved with the regular updates via Buffer. One can easily schedule time and images for the particular and time and for the particular social network (i.e., Facebook, Twitter, Instagram, LinkedIn, google , pinterest). It is considered to be one of the strongest tool for scheduling and analytic of social media. The further provision is of the creation of our content via certain other applications and software. This prepared content can also be scheduled accordingly for the social media. This tool helps to hit more and more people by posting and analytically working over the regular updates that can be posted on the network.

    Pros :

    • With the help of scheduling the posts.
    • I can stay active or rather my profile remains active even when I am not at the desk.
    • The post s and updates keep on going continuously even if the person is not available; this can be considered one of the best features that I would have come across in a social media networking tool.

    Cons :

    • I can't be aware of the profiles and activities of the other people later too.
    • It does not provide any such feature that offers to listen to other people’s tweets and also to compare it to the business market that what the competitors are trying to do.
    • A listing of the listening of others Is required.
    • Channelizing and scheduling oneself apart from it gathering the information from others is what the best can be asked from a social media tool.

    • December 7, 2015
  • User review from

    Jonathan Hatch, MBA

    Buffer is a great tool! They have an amazing support team. My experience using Buffer has allowed me to schedule and share great content across multiple platforms. Pablo by Buffer, is what I call a "Canva Express," allows you to create an image to pair with your posted in a matter of seconds. Buffer once allowed for suggested content. This content helped beef up my pipeline of posts and even led me to having more followers and engagement. The metrics portion of Buffer is also great, and the weekly performance report card gives you a quick view of how you did for the week.

    Pros :

    • Superb customer service.
    • Very easy to use.
    • Saves time.
    • Chrome widget that makes scheduling even easier!

    Cons :

    • Free version only allows for 3 connected accounts. Limit to how many posts can be scheduled in advance.

    • November 17, 2015
  • User review from

    Dipali Dey

    If you want to schedule your posts to a T, Buffer is the solution to your problem. You can share your posts at the same time to all your important social networks such as LinkedIn, Twitter, Google+, Pinterest and Facebook. Buffer allows the user to add articles, links, pictures and videos. Buffer is a good software to use if you want to queue your tweets/posts for a short or long period of time. Buffer also provides detailed analytics on your posts. You can check the number of likes, shares, retweets, favorites, mentions etc. and identify your potential clients accordingly. Buffer offers a free and paid plan called the Awesome Plan. By upgrading to the Awesome Plan, Buffer allows you to connect RSS feeds to your Buffer account. You can add up to 100 tweets and posts and 10 social profiles. There are also additional business and agency plans available that’ll suit your needs. The free account is pretty awesome too in a way. You can link 5 social media accounts and add up to 10 posts and tweets at a time which is not a bad plan for a small sized business. You can add an account one account each from Facebook, Twitter, LinkedIn, Pinterest and Google+. It is very simple to use Buffer which makes it a good social medial tool. After connecting your social profiles to Buffer, you need to schedule your posts, add what you want to share and finally choose the social profiles where you want the post to appear.

    Pros : - Free account is not a bad option for small businesses - Free analytics to help you keep track of your followers' activities - Quick and easy to queue your posts - Can be connected with other social media tools such as Feedly etc.

    Cons : - Analytics is not superior to Hootsuite's Analytics

    • September 16, 2015
  • User review from

    Nick Seagers

    Buffer has been a consistent part of my social media strategy for several years, both personally and professionally. The service helps to space out and schedule posts on various social media platforms. The ability to post from my phone while I’m traveling is extremely helpful and keeps me connected while I’m on the move.

    Along with the ability to have pre-approved posting times per account type, Buffer is simple to set up, simpler to use, and a great addition to the social media wallet of anyone who has a lot of content to share but doesn’t want to flood their channels all at once.

    Pros :

    • The Chrome extension is clutch. It connects automatically to the Buffer account and lets you choose which account to post on, and offers the option to add to your buffer queue, or schedule it at a specific time.
    • I’m glad that they got rid of their ‘Suggestions’ feature. While it was simple to fill up your buffer and keep it topped off, it took away from the overall plan of sharing USEFUL content, and instead replaced it with the easy ability to just add links at a whim.

    Cons :

    • While the free plan is great for a single person/brand, and the Awesome plan looks really good and allows for the ability for a larger brand to operate across their entire workforce, it would be great to have a middle tier plan that allows for a decent offering.
    • There also isn’t as much versatility and analysis as Hootsuite, which they may struggle with in the future. Hopefully, they’ll be able to expand their offering in years to come in ways that make sense for them and don’t lose the original nature of the software.
    • They don’t offer any sort of Instagram integration, but it would be a great addition to their offering.

    • September 15, 2015
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