Fliptop´s lead scoring application uses the Fliptop Predictive Engine to decipher which leads have the most potential, their campaign source and what action should be taken next. The software pulls data from your current CRM and marketing automation software to determine the characteristics that qualify successful opportunities for your company. The engine then applies its unique algorithm to score all the leads in your system based on the signals and data points identified.
The Fliptop lead scoring tool scores leads based on their likelihood of converting into a customer. From here, you can decide what is the best course of action to take next, whether that is to send the lead to a member of sales or to nurture the lead for more time. You can use the data to identify your best performing marketing campaigns, determining which channels to focus resources and energy into. Fliptop provides a Predictive Lead Scoring Revenue Lift Calculator on its website to determine the amount of lift in revenue the application can provide your company.
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