Azalead is a B2B, Account Based Marketing (ABM) software that analyzes your website traffic to identify and retarget only those prospects that mean the most to your business. The software refines the audience you retarget by identifying companies that visit your site and don't fill out any forms, filtering traffic by criteria such as company size, industry and location, and removing unwanted prospects such as B2C customers.
Azalead's website traffic filtering means that only business prospects and key accounts are nurtured with targeted social and display ads after leaving your site. Closing the B2B marketing funnel, the software sends alerts to sales reps to inform them when target accounts visit your site and how they are behaving. This helps reps to contact prospects at the right time throughout the buying cycle.
Azalead also offers automatic lead scoring based on visitor behavior on your site and email response behavior. Leads are organized into contact sheets and populated with firmographic data such as company size, sector, revenue, employee count, names of top management, address, website, and phone number. The built-in dashboard and multiple reporting options show further stats such as the search terms used to find your site and new business visitors.
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