Software Comparison
WordStream vs UpCity

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Listed in : SEO & SEM

WordStream is an internet marketing software that provides you with Search Engine Marketing tools for SEO and pay-per-click (PPC).WordStream provides ... Learn More


Listed in : SEO & SEM

UpCity is a robust SEO Software and education platform that gives you reporting and insights and a step-by-step UpCity is a robust SEO Software and e... Learn More

Pricing Starting From

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WordStream

SEO & SEM

$ 249
For 1 Year / 1 user(s)

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UpCity

SEO & SEM

$ 39
For 1 Month / 1 user(s)

Available Features

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WordStream

SEO & SEM

Search spend: above $5,000- $10,000/mo

Call Tracking from WordStream

WordStream Smart Tools

PPC Landing Pages & Leads

Support

20 Min PPC Work Week Alerts

Reporting

Keyword Research Tools

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UpCity

SEO & SEM

15 Campaigns 

20 Keywords Tracked (per site)

SEO Report Card

KW Ranking & Link Reports

Activity/Task Tracking Report

Full API Access

Branded PDF Reports

Co-Branded Application

Custom Subdomain

Free Trial Availability

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WordStream

SEO & SEM
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UpCity

SEO & SEM

Most Favorable User Review

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WordStream

SEO & SEM
User review from
9
Quentin Aisbett
Apr 12, 2016

Whether you're a newbie to managing Adwords struggling to get your head around the complexities to maximize your ROI or if you're a seasoned veteran looking for a software to save you some time on your PPC duties - Wordstream is a ripping solution. I was initially taken aback by the cost as the entry level plan is confronting if you don’t fully appreciate what it can do for you. But after taking a trial and then signing up and embarking on some basic training as part of their onboarding process, it was clear to see that this was going to maximize my ROI and save me time while doing it. But if you're only managing a small budget then it's not going to be for you. Its 20-minute PPC work week feature runs you through a few simple steps to add negatives, find keywords to add, optimize your bids, optimize your ads, and pause duplicates if they exist. Even if you're only going to use this one feature to manage your PPC, then you've saved yourself a whole lot of time.andnbsp; But beyond that you can manage your campaigns as you would from Adwords and if you want to invest more time than the 20 minute work week, then you should definitely monitor the Query Stream feature to find even more negatives to refine your bidding.Wordstream also has landing page templates, and you can set your conversion goals and start utilizing their scheduled reports. An absolute must for anyone managing search-based Adwords campaigns.

Pros :

  • The interface, in general, is easier to use than the native Adwords and Wordstream saves a ridiculous amount of time by finding new keyword opportunities to add and other keywords to place as negatives.

Cons :

  • It would be fantastic for Wordstream to provide the same campaign optimizing features to more than just Adwords search. The Shopping Campaign feature has been in BETA for what seems a long time now, and it's not something that does much for me. andnbsp;

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UpCity

SEO & SEM

No favorable user review available yet for UpCity.

Most Favorable Critic Review

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WordStream

SEO & SEM
100
Nicola Wheldrake , Custard Online Marketing

Tuesday 26 February 2013

Wordstream is a great organisation tool when it comes to managing a large number of accounts, but if you only run a few smaller accounts we think Wordstream is an unnecessary additional cost.

More about WordStream
View all the WordStream Critic Reviews
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UpCity

SEO & SEM
100
Anonymous contribution , HiMerit

Tuesday 03 June 2014

We use UpCity with many of our clients.  It really helps us stay on track with what we are doing for our clients.  We are able to get a nice progress report and even in a fun point system.  UpCity has a great reporting feature that shows us our overall “SEO Report Card”, our Keyword Ranking, Link Analysis, and Activity with how much work we are doing for each client.

More about UpCity
View all the UpCity Critic Reviews

Most Unfavorable Critic Review

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WordStream

SEO & SEM
0
Anonymous contribution , GetApp

Monday 30 November -1

More about WordStream
View all the WordStream Critic Reviews
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UpCity

SEO & SEM
25
Aaron Wall , SEO Book

Tuesday 06 April 2010

When I got to look at DIY SEO (aka UpCity) my first thought was: good structureandlayout, lets see what is under the hood. But then after opening up the hood I found a car with no engine. On a score of usability I would give the site a 9 or a 10, but in terms of utility it would be lucky to score as high as a 2 or a 3.

More about UpCity
View all the UpCity Critic Reviews

Demo Video

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WordStream Demo Video

SEO & SEM
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UpCity Demo Video

SEO & SEM

Typical Customer

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WordStream

SEO & SEM
  • Business
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UpCity

SEO & SEM
  • Business

Supported Devices

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WordStream

SEO & SEM
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UpCity

SEO & SEM

Supported Languages

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WordStream

SEO & SEM
  • English
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UpCity

SEO & SEM
  • English

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