Software Comparison
WordStream vs Conductor Searchlight

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Listed in : SEO & SEM

WordStream is an internet marketing software that provides you with Search Engine Marketing tools for SEO and pay-per-click (PPC).WordStream provides ... Learn More


Listed in : SEO & SEM

Conductor Searchlight is the undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver ... Learn More

Pricing Starting From

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WordStream

SEO & SEM

$ 249
For 1 Year / 1 user(s)

screenshot for Conductor Searchlight

Conductor Searchlight

SEO & SEM

No Pricing Available yet.

Available Features

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WordStream

SEO & SEM

Search spend: above $5,000- $10,000/mo

Call Tracking from WordStream

WordStream Smart Tools

PPC Landing Pages & Leads

Support

20 Min PPC Work Week Alerts

Reporting

Keyword Research Tools

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Conductor Searchlight

SEO & SEM

Free Trial Availability

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WordStream

SEO & SEM
screenshot for Conductor Searchlight

Conductor Searchlight

SEO & SEM

No Free Trial Available.

Most Favorable User Review

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WordStream

SEO & SEM
User review from
9
Quentin Aisbett
Apr 12, 2016

Whether you're a newbie to managing Adwords struggling to get your head around the complexities to maximize your ROI or if you're a seasoned veteran looking for a software to save you some time on your PPC duties - Wordstream is a ripping solution. I was initially taken aback by the cost as the entry level plan is confronting if you don’t fully appreciate what it can do for you. But after taking a trial and then signing up and embarking on some basic training as part of their onboarding process, it was clear to see that this was going to maximize my ROI and save me time while doing it. But if you're only managing a small budget then it's not going to be for you. Its 20-minute PPC work week feature runs you through a few simple steps to add negatives, find keywords to add, optimize your bids, optimize your ads, and pause duplicates if they exist. Even if you're only going to use this one feature to manage your PPC, then you've saved yourself a whole lot of time.andnbsp; But beyond that you can manage your campaigns as you would from Adwords and if you want to invest more time than the 20 minute work week, then you should definitely monitor the Query Stream feature to find even more negatives to refine your bidding.Wordstream also has landing page templates, and you can set your conversion goals and start utilizing their scheduled reports. An absolute must for anyone managing search-based Adwords campaigns.

Pros :

  • The interface, in general, is easier to use than the native Adwords and Wordstream saves a ridiculous amount of time by finding new keyword opportunities to add and other keywords to place as negatives.

Cons :

  • It would be fantastic for Wordstream to provide the same campaign optimizing features to more than just Adwords search. The Shopping Campaign feature has been in BETA for what seems a long time now, and it's not something that does much for me. andnbsp;

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Conductor Searchlight

SEO & SEM
User review from
7
Steve Miller
Sep 21, 2015

Conductor Searchlight is meant to replace several other tools: primarily, rank tracking and task management. It manages to do both effectively, once you fully learn the platform. However, like many platforms that try to do many different things, it can be confusing to use at first. However, they offer full training over multiple meetings with their packages, so that might not be too much of a problem for some users. Another issue with platforms that try to do multiple things, it sometimes results in a tool that is good, but not great, at all things. This seems to be the case with Conductor. Rank tracking, for example, doesn’t collect as much information as some other tools, and typically only collects the information that it does collect once a week. Some other rank tools do the same, but others will collect daily. The default setup for a domain only tracks 100 keywords, and increasing the amount can be very expensive. The charges are also per site, which is generally not a problem for agencies or single site companies, but can become problematic for smaller companies with multiple sites. On the task management side, it generally creates tasks through annotations on the findings. In my experience, it was somewhat difficult to get a full view of all of the tasks that were assigned. Some more training may have corrected that, though. I wasn’t able to attend all of the training sessions. However, if you want a platform in which you can look at a lot of pertinent data and assign tasks based on it right there on the spot, Conductor does that effectively. I would suggest getting a full tour before jumping into this one to make sure that you’ll be able to use the somewhat confusing platform.

Pros :

Cons :

- Expensive - Can be confusing, especially for new users - Doesn’t include as much information in the rank tracking as some other platforms, such as full SERP displays

Most Favorable Critic Review

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WordStream

SEO & SEM
100
Nicola Wheldrake , Custard Online Marketing

Tuesday 26 February 2013

Wordstream is a great organisation tool when it comes to managing a large number of accounts, but if you only run a few smaller accounts we think Wordstream is an unnecessary additional cost.

More about WordStream
View all the WordStream Critic Reviews
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Conductor Searchlight

SEO & SEM
100
Adwebspark , Adwebspark

Thursday 10 April 2014

Searchlight’s approach to SEO is very startegic and content centric; it has a unique categorization process of the keywords ranking positions. 

More about Conductor Searchlight
View all the Conductor Searchlight Critic Reviews

Most Unfavorable Critic Review

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WordStream

SEO & SEM
0
Anonymous contribution , GetApp

Monday 30 November -1

More about WordStream
View all the WordStream Critic Reviews
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Conductor Searchlight

SEO & SEM

No critic review available yet for Conductor Searchlight .

Demo Video

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WordStream Demo Video

SEO & SEM
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Conductor Searchlight Demo Video

SEO & SEM

Screenshots

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Conductor Searchlight

SEO & SEM
Screenshot for Conductor Searchlight 4 screenshots available

Typical Customer

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WordStream

SEO & SEM
  • Business
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Conductor Searchlight

SEO & SEM
  • N/A

Supported Devices

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WordStream

SEO & SEM
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Conductor Searchlight

SEO & SEM

Supported Languages

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WordStream

SEO & SEM
  • English
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Conductor Searchlight

SEO & SEM
  • English

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