Software Comparison
WooRank vs Rankinity vs SEOprofiler vs Web CEO

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Listed in : Competitive Intelligence

WooRank is a Digital Marketing Software for SMBs which main product is a Website Reviewer.It provides a dynamic score on a 100-point scale that repres... Learn More


Listed in : Competitive Intelligence

Rankinity is a unique service that allows to check positions of a website for certain keywords in all popular search engines in real time. A full feat... Learn More


Listed in : Competitive Intelligence

SEOprofiler provides powerful Search Engine Optimization tools designed to help you get higher rankings on search engines. You get a suite of advanced... Learn More

Free Trial

Listed in : Competitive Intelligence

Web CEO is a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. These tools, along with a detailed SEO Roadmap, wil... Learn More

Pricing Starting From

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WooRank

SEO & SEM

$ 49
For 1 Month / 1 user(s)

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Rankinity

SEO & SEM

$ 4.93
For 1 Month / 1 user(s)

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SEOprofiler

Competitive Intelligence

$ 49.95
For 1 Month / 1 user(s)

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Web CEO

Competitive Intelligence

Free Plan

Available Features

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WooRank

SEO & SEM

1 advanced review Track & Optimize

Unlimited website reviews No PDF download

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Rankinity

SEO & SEM

Check Website Rankings in Real Time

Competitor Analysis in SERPs

Monitor Site Positions in Multiple Search Engines

Limit the Search to a Particular Country, Region or City

SEO Project Collaboration

Flexible Rank Checking Intervals

Group Keywords to Focus Your Efforts

Assign Weight to Keywords

Visual Infographics for Quick Review of Keyword Standings

Detailed SERP Analysis by Keyword

Receive SEO Reports on Your Email

White Label Support

Full Access to the Service by the API

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SEOprofiler

Competitive Intelligence

Audit of 750,000 pages

Up to 25,000 per website

10,000 keywords trackedandnbsp;on Google, Bing andamp; Yahoo!

750,000 managed backlinks

800 projects

250 staff members

White-label SEO reports

Advanced link analysis up to 200,000 backlinks per website

With link disinfection, full export

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Web CEO

Competitive Intelligence

2 Projects

6 Keywords in Rank Checker

4 Keywords in Social Buzz Tracker

40 Analyzed Backlinks

200 Crawled Pages

1 Free SEO Lead / day

No Scheduled Report Scanning

Report Branding

No multi-user access

Free Trial Availability

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WooRank

SEO & SEM
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Rankinity

SEO & SEM

No Free Trial Available.

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SEOprofiler

Competitive Intelligence
Free Trial Available
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Web CEO

Competitive Intelligence

Cloudswave Editorial Review

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WooRank

SEO & SEM

No Cloudswave Editorial Review available yet.

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Rankinity

SEO & SEM

No Cloudswave Editorial Review available yet.

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SEOprofiler

Competitive Intelligence

No Cloudswave Editorial Review available yet.

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Web CEO

Competitive Intelligence

Web CEO Review by Cloudswave

In online marketing, search engine optimization (SEO) is a vital marketing strategy that helps businesses gain better search visibility for their brand, products, or services. Proof of SEO’s importance is Google now processing at least 2 trillion searches per year from 2012’s 1.2 trillion. A recent Nielsen survey also found that most shoppers research online before making a purchase, i.e., look up product information, compare prices, or click ads to find out more.

SEO is a technical field that heavily relies on data mined from a myriad of sources. But manually gathering data for crunching and analysis isn’t the best use of your team’s time, and hence the need for SEO tools to lighten the load for marketers.

One such SEO software is WebCEO, which carries a comprehensive suite of SEO tools that both beginner and expert SEOs can use to boost their sites’ online rankings. Tools included are keyword research, internal links optimization, backlink quality check, toxic links identification and removal, among many others. WebCEO is both a desktop and web service, and this review will focus on the web version.

Setup and Implementation

add a new project

Because WebCEO resides in the cloud, there’s no software download and installation necessary. All you need is sign up for an account and you’re ready to analyze and optimize the SEO health of your websites – anytime, anywhere. To test drive the application, sign up for a free account to see if it fits your needs.

WebCEO Dashboard

dashboard

When you log in to WebCEO, the dashboard shows you a snapshot of your current projects, and depending on the widgets you’ve chosen at setup (which you can also edit as you go), you get a high-level view of the SEO status of your websites.

For example:

  • Did your sites’ rankings or total backlinks go up or down since they were last scanned?
  • How many broken links need fixing?
  • How many people visited the website last week?
  • How many likes, shares, and comments have your Facebook and Google+ pages garnered over time?

For a more granular look into the data, click on the site’s name. From the drop-down menu to the right of the site’s name, select the appropriate SEO tool to, say, assess a keyword’s efficiency index or spy on a competitor’s keywords or backlink profile.

Should you need to add another website to analyze and optimize, click on the Add Project button, and the widgets you choose can be arranged any way you want, with the data filtered according to what you only need shown.

add widget

The dashboard is also where you tweak your account’s settings, upload a logo for interface and report branding, enable the WebCEO API access if you need WebCEO data streamed to an in-house or third-party application, check your billing profile and history, configure the interface’s language settings, activate the white-label domain service, and more.

The Reports menu on the right-hand side of the dashboard lets you manage consolidated PDF and CSV reports, create email alerts, and design your branded reports’ layout. The Users menu, which is to the right of the Reports menu, allows you to create groups, add users, configure user roles, and create project scan limits for certain user profiles to save on scanning costs.

Agency Tools

White-Label Domain

For agencies offering SEO services, WebCEO functions as a one-stop shop for all your clients’ SEO needs. Aside from consolidated SEO reports that you can brand accordingly, WebCEO offers a white-label platform that gives your teams and clients access to a custom domain or subdomain that hosts their web-based SEO tools.

If you’re a SaaS company seeking to avoid the added costs of developing your own SEO tools, this feature lets you provide a self-service SEO portal to your clients as a value-added service.

Sales Lead Generation

seo lead generation

Another agency feature worth noting is the customizable SEO audit button that you can place anywhere on your site. Visitors can then click on the button to request a free audit report. Use this as an opportunity to gather their contact information, offer your services, and turn them into paying customers. The SEO reports are personalized with your brand colors and logo, without any mention of WebCEO.

SEO Tools

If just one word is allowed to describe WebCEO, that would be “versatility.” Its built-in SEO tools cover a gamut of uses – from keyword analysis to competitor research, from on-page optimization to devising a backlink strategy, from social buzz monitoring to technical site audits. Once you find your way around it, you get good value for your money.

WebCEO’s tools fall under four buckets: Site Audit, Link Building, Social Metrics, and Marketing Analytics.

Site Audit

on-page optimization

When it comes to search engine marketing, keywords will never go out of style – at least not in the foreseeable future – regardless of the many different ways the search engines tweak their algorithms.

WebCEO shows you your competitor’s keywords, provides suggestions on which keywords to use for better rankings, lets you create local search parameters to track how your keywords rank in a particular geographic region, and you can perform technical website audits, such as for broken links, URL errors, server issues, page access issues, and so on. It also presents error trends in graphical format so you know, even at a glance, what’s happening over time.

Included in the Site Audit category are keyword research, internal links optimization, technical audit, SEO analysis, and sitemap generation.

Link Building

Quality backlinks improve a site’s search visibility, and WebCEO sees to it that all links pointing back to your site do not harm its integrity. The Backlink Quality Checker lets you weed out toxic links and report them to Google in a few clicks. The Backlink Competitor Spy lets you check your competitors’ backlinks and sort them according to trust flow, allowing you to then perform needed actions to ensure you have links coming from trusted pages on the internet.

For the Link Building category, tools you get conduct backlink quality checks, competitor backlink intelligence, monitoring of specific links, and content submission.

Social Metrics

While distinct in their uses and objectives, social media and SEO work well together. They form the pillars of an effective online marketing strategy. WebCEO, through its web buzz monitoring tool, lists all the blogs and online publications that talk about the keywords you’re looking for, which is the first step in finding people and partners who could write about your product or service.

It also has a Twitter buzz monitoring feature that shows you all the Twitter profiles mentioning the keywords that matter to you. Depending on how relevant they are to your industry or purpose, it helps you identify the people and entities to follow and engage with, the tweets to retweet to your audience, and so on.

The Social Metrics category includes web buzz monitoring, social engagement, and Facebook insights.

Marketing Analytics

WebCEO’s rank tracking functionality lets you monitor how your keywords rank on selected search engines and locales and devices, how your site fares against competitors, and if your ranking positions are improving compared to previous scans.

The web analytics feature pulls your site’s data from Google Analytics (you’ll have to authorize WebCEO to enable this), as well as competitor traffic ranking from Alexa and compete.com. The competitor metrics tool provides a graphical overview of your site’s position versus competitors in terms of total backlinks, average ranking, and traffic.

Marketing Analytics covers rank tracking, web analytics, Google Search Console, and competitor metrics.

Who Should Use WebCEO

WebCEO is a tool that works for businesses of various sizes in a variety of industries. It’s perfect for freelancers, SEO agencies, in-house SEO teams, and software startups.

Why WebCEO

Aside from the software being readily accessible in the cloud, WebCEO carries all the SEO tools agencies need to provide top-notch SEO services to their customers. Its tiered subscription scheme allows freelancers and startups to begin with the most cost-effective option, then scale up as their business grows. A forever free account with limited features is likewise available.

Most Favorable User Review

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WooRank

SEO & SEM
User review from
10
Olin Downs
Mar 22, 2016

This is a great tool to use for finding problems to correct with your desktop or mobile website.

Pros :

  • Shows detailed ways to improve website.
  • Great SEO. Social Media, and website issues.

Cons :

  • There is a limit on the number of backlinks and keywords that you can track.

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Rankinity

SEO & SEM

No favorable user review available yet for Rankinity.

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SEOprofiler

Competitive Intelligence

No favorable user review available yet for SEOprofiler.

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Web CEO

Competitive Intelligence

No favorable user review available yet for Web CEO .

Most Unfavorable User Review

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WooRank

SEO & SEM
  • User review from
    3
    Jill Bridges
    Sep 22, 2015

    As the owner of a small online marketing firm, I’ve spent some time reviewing and testing out different SEO software solutions. A lot of the solutions I tried were really great for bigger enterprises and agencies, but missed the mark when it came to small businesses. In WooRank, reviews and reports are completely customizable, which is great since reporting shouldn’t be a one-size-fits-all approach. Even the suggestions are personalized. They do a great job of providing information and results that compare a site’s page strength, backlinks, keywords and more with other competitors in the industry. Basically, they lay everything out for you in a way that’s clear and simple. My clients, who typically have no technical SEO understanding, were able to follow along. The White label branding was super important to me, as well. WooRank offers a free trial for both plan options, Pro and Premium. While our team enjoyed WooRank, we found that we could get very similar, if not exact, reporting out of other tools for a fraction of the cost. We used WooRank for a few months, but have moved on to a more all-in-one solution that isn't limited on the number of reports you can pull.

    Pros :

    WooRank is very easy to use, great for small business and lays results and reports out in a way that is concise and simple to understand. Everything is customizable and personalized so figuring out what’s working well and what isn’t is easy to see.

    Cons :

    There are limited amounts of advanced reviews per month, which can be problematic. There is a huge jump in cost between Pro and Premium when the differences don’t seem to be that significant.

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    Rankinity

    SEO & SEM

    No unfavorable user review available yet for Rankinity.

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    SEOprofiler

    Competitive Intelligence

    No unfavorable user review available yet for SEOprofiler.

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    Web CEO

    Competitive Intelligence

    No unfavorable user review available yet for Web CEO .

    Most Favorable Critic Review

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    WooRank

    SEO & SEM
    100
    Gleb Reys , Perfect Blogger

    Tuesday 07 May 2013

    WooRank is a mighty tool for improving your website that has a good mix of indicators and marketing advice to help you get better ranking and more traffic.

    More about WooRank
    View all the WooRank Critic Reviews
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    Rankinity

    SEO & SEM
    100
    Andrei Dinu , LeraBlog

    Thursday 04 September 2014

    Rankinity is one of the most efficient online website rank checking tools in real time. It provides you with complete analysis of your website and at the same time you can also analyze the website of your competitors. So, try this tool for once and boost your website rankings with its analysis.

    More about Rankinity
    View all the Rankinity Critic Reviews
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    SEOprofiler

    Competitive Intelligence
    100
    Narender Chopra , Techno Updates

    Wednesday 31 December 1969

    SEO Profiler is one of the best SEO Tools available in the affordable prices.

    More about SEOprofiler
    View all the SEOprofiler Critic Reviews
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    Web CEO

    Competitive Intelligence
    100
    Pete Prestipino , Website Magazine

    Tuesday 05 April 2011

    Thanks to a strong system and a competitive price point, Web CEO Online is ideal for webmasters, stand-alone SEO specialists and even large marketing agencies.

    More about Web CEO
    View all the Web CEO Critic Reviews

    Demo Video

    screenshot for WooRank

    WooRank Demo Video

    SEO & SEM
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    Rankinity Demo Video

    SEO & SEM

    No Demo Video Available.

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    SEOprofiler Demo Video

    Competitive Intelligence
    screenshot for Web CEO

    Web CEO Demo Video

    Competitive Intelligence

    No Demo Video Available.

    Screenshots

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    SEOprofiler

    Competitive Intelligence
    Screenshot for SEOprofiler 4 screenshots available
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    Web CEO

    Competitive Intelligence
    Screenshot for Web CEO 4 screenshots available

    Typical Customer

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    WooRank

    SEO & SEM
    • Business
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    Rankinity

    SEO & SEM
    • Business
    • Personal Use
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    SEOprofiler

    Competitive Intelligence
    • Business
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    Web CEO

    Competitive Intelligence
    • Business
    • Personal Use

    Supported Devices

    screenshot for WooRank

    WooRank

    SEO & SEM
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    Rankinity

    SEO & SEM
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    SEOprofiler

    Competitive Intelligence
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    Web CEO

    Competitive Intelligence

    Supported Languages

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    WooRank

    SEO & SEM
    • English
    • French
    • Spanish
    • German
    • Portuguese
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    Rankinity

    SEO & SEM
    • English
    screenshot for SEOprofiler

    SEOprofiler

    Competitive Intelligence
    • English
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    Web CEO

    Competitive Intelligence
    • English
    • French
    • Spanish
    • Italian
    • German
    • Russian
    • Chinese
    • Portuguese

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