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VerticalResponse

VerticalResponse Reviews and Cloudswave Rating

  • 74

    Cloudswave Score for VerticalResponse

    Rating based on 49 Critic Reviews

    18 Favorable reviews
    90 %
    2 Mixed reviews
    10 %
    0 unfavorable reviews
    0 %
  • An improved interface, event management tools, and various social media tools keep VerticalResponse in the conversation as a solid corporate email marketing platform.

    0 of 0 people found this review helpful
  • VerticalResponse offers quality email design and in depth data analysis for an affordable price compared to competitors. The free service includes a lot of helpful features and doesn’t have a time limit, so you can try the service out without having to invest anything. If you decide to upgrade, not all plans include all of the features, so you may end up paying more than you initially thought to get all of the features you want.

    0 of 0 people found this review helpful
  • If you're looking for a simple way to stay in touch with the people most interested in your company, whether by email or with social networks, VerticalResponse is a great app to choose. It'll keep you from having to learn your way around a new interface, so you can instead use your time to craft beautiful emails.

    0 of 0 people found this review helpful
  • VerticalResponse is a good email marketing service with a full-featured free plan, but we experienced several glitches in testing. The service is solid for small businesses and personal use, but it's not quite on the same level as the competitors.

    0 of 0 people found this review helpful
  • VerticalResponse has been a well-known name in the email marketing industry for years. Unfortunately, the company is between products right now. Classic lacks responsive design – an increasingly important feature when so many people check email on their phones – and VR2 lacks all but the most rudimentary features. Could VR2 grow to be a good ESP solution? You bet. Is it now? Absolutely not.

    0 of 0 people found this review helpful
  • With flexible pricing and capable features, Vertical Response can adapt to a variety of email marketing efforts. Vertical Response’s unique pay as you go plan enables the occasional email marketer to build their list, and keep in contact with their subscribers at an affordable rate. Simultaneously, Vertical Response also includes a strong feature set for regular email marketers to scale out campaigns and maintain regular communication with clients.

    0 of 0 people found this review helpful
  • Vertical Response provides a basic tool for sending email broadcasts, however if you need an autoresponder i.e. sending a series of emails automatically, then you’ll need to look for another provider. Several features are currently not available in the new Vertical Response, however it seems that they will be gradually added.

    0 of 0 people found this review helpful
  • VerticalResponse offers high-quality email design and campaign management capabilities, but some email marketers will be disappointed to learn that certain features are only available at an additional cost.

    0 of 0 people found this review helpful
  • What do you like best?

    Easy to use. Minimal training investment required. Can be broadly distributed within an organization. Cost effective. Superior introductory try-before-you-buy option.

    What do you dislike?

    Stand alone product. Little (no) integration with other marketing dimensions.

    0 of 0 people found this review helpful

    What do you like best?

    Salesforce integration, list segmentation, personalization, Google analytics integration, professional pre-made templates, better for non-profits and smaller businesses

    What do you dislike?

    The HTML editor is finicky with custom HTML, but that's the case with most ESPs. Also, not really meant for businesses with lists over 40,000.

    0 of 0 people found this review helpful

    What do you like best?

    I have the UI particularly easy to navigate with VR. We had had a series of campaigns that had 3-4 very similarly designed emails. The plethora of templates combined with the easy to use interface made creating these very easy.

    What do you dislike?

    I found the segmentation capabilities to be a bit limiting. We had some complex criteria for defining our customer segments and because with a need to integrate real-time into our CRM, we had to take segmentation offline.

    0 of 0 people found this review helpful
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  • I’ve managed email lists before, but admittedly I’m not a hardcore email list manager or email marketer. Even so, it’s hard for me to imagine that looking at Vertical Response would yield a “Wow!” from anyone with a lot of email marketing to handle and a lot of email addresses to manage. For people who are just starting out with email lists and email marketing, the free services of the lower-tier plan from MailChimp looks like a far superior choice to Vertical Response.

    0 of 0 people found this review helpful
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