Software Comparison
VerticalResponse vs Mandrill

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Listed in : Email Management

VerticalResponse, a subsidiary of Deluxe Corporation, helps you grow your business and connect with your customers wherever they are. VerticalRespons... Learn More


Listed in : Email Management

Mandrill (developed by MailChimp) is an email infrastructure service that you can use to send automated one-to-one email, as well as customized newsle... Learn More

Pricing Starting From

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VerticalResponse

Email Marketing

Free Plan

screenshot for Mandrill

Mandrill

Email Management

Free Plan

Available Features

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VerticalResponse

Email Marketing

Up to 1,000 Email Contacts

Unlimited Email Sending

Unlimited Social Followers

Unlimited Social Posts

Connect up to 6 Social Accounts

Award-winning Customer Support

Dedicated Contact Person

Delivery Rate Improvement Review

Email Template with Your Logo

screenshot for Mandrill

Mandrill

Email Management

200000 emails per month

Subaccounts

Rules engine     

Native mobile apps

Two-factor authentication

Geolocation and email client tracking

Detailed API logs

Multiple webhooks per account

Webhooks

Searchable, user-defined metadata

Transactional email tagging

Configurable email alerts

Split testing for transactional emails

Detailed and searchable activity log 30 days/90 days for bounced messages

Automatic CSS inlining

Multiple transactional templates per account

Multiple sending domains per account

Automated dedicated IP warmup

Dedicated IP pooling

Custom tracking domains

Custom DKIM

Custom SPF

Globally distributed sending infrastructure

All features available to all users

Pay as you go pricing for all users

Most Favorable User Review

screenshot for VerticalResponse

VerticalResponse

Email Marketing
User review from
9
Avni Shah
Oct 7, 2015

Vertical Response gives users a platform to create easy marketing campaigns. I love the fact they give you a free trial so you can play around with the tool to determine if it meets your need. After my free trial was over, I did actually purchase the tool. The user interface is simple and they give you pre-made templates if you don't want to create a campaign/newsletter from scratch.

Pros :

  • Easy-to-use Interface.
  • Selection of templates.
  • Pricing.
  • Drag-and-drop features.
  • The ability to preview your campaign via smartphone/desktop, etc.
  • Social Media Capabilities enabled.
  • Campaign tracking.

Cons :

  • Limited customer service phone support hours.

screenshot for Mandrill

Mandrill

Email Management
User review from
8
Sara Luisa Hincapie
May 16, 2016

I have used Mandrill for almost 2 months now and I got to say I'm very impressed. I came onboard in the middle of the MailChimp integration so I guess that now is only good if you use MailChimp as your email marketing provider.andnbsp;Set up is very easy (You may need to know a little bit of code to set it up) but didn't take me more than 50 minutes to put the key on the script, create the actions and make sure everything worked. After that, you might need to set up the templates. Thse are the same as the Mailchimp ones so again if you are a Mailchimp power user you can integrate with the templates you have available on your account or go ahead and copy paste/import the code no coding skills required.So far the emails always get to my costumers, and I barely need any kind of maintenance of any kind. This product has saved me a lot of manual remarketing, something that I was doing before deciding to make a purchase.Cost: The cost is included (At least for my tier) on the monthly payments I make to Mailchimp. These payments vary with the number of users you might have on your lists.andnbsp;Interface: Very user-friendly. For heavy users, the tags on the templates can be life savers.Team needed: I would say you need a developer to set everything up including the automation actions and a marketer/front end designer to set up all the campaign.Analytics: Mandrill does not have the best analytics suite, but they are decent to get an overview of the campaigns (Open rates, clicks, etc.) Overall, I would recommend this product if transactional emails are time-consuming in your organization. If you have Mailchimp paid, account muchandnbsp;better.

Pros :

  • Easy to use.
  • Tags to easily search templates.
  • Cost.
  • Friendly interface .

Cons :

  • Merge tags with Mailchimp do not always work as expected.
  • Analytics are weak.

Most Unfavorable User Review

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VerticalResponse

Email Marketing
  • User review from
    4
    May 13, 2016

    Nothing as such. I am disappointed after using this email marketing service. I have used for several years for sending marketing emails, but every time they make it so difficult.

    Pros :

    • They have affordable payment plans. For a beginner to email marketing, it's good.
    • They provide you with a free plan where you get around 10,000 of emails per user account.
    • You can send an unlimited amount of emails per month.
    • You can have a variety of campaigns for different emails. Social media integration is also possible, so whenever your new email comes out, it's already posted on social media networking sites like Twitter, Facebook, and LinkedIn.
    • You can also manage your unsubscribes easily.
    • The email comes with a link at the bottom where people can click on it to unsubscribe.
    • With respect to payment options they are flexible and you pay month by month.
    • You can target your audience by importing email lists. It provides an easier way to integrate google analytics and salesforce.
    • They provide you with free webinars and instructional videos so that you can make the most of your email campaigns.

    Cons :

    • Their technical support is pathetic. No one knows what is going on.
    • The email results appeared to be made up.
    • The servers which are used by VR for sending emails are blacklisted and as a result, most of the emails do not reach to the intended recipients.
    • There are a lot of glitches in uploading contacts from excel spreadsheet.
    • The emails don't seem to be responsive. The templates are not responsive enough.
    • The email testing is worse, you don't get to know how the email will look across several responsive devices until you test it out. Unlike MailChimp, it doesn't provide you with responsive templates, neither it gives you any feedback on how well the emails did.
    • They don't do a spam check on the lists imported, so you don't know how many emails in your list are spam which might affect your email open links rate.
    • They don't provide surveys where they can take feedback from their customers, which might help them to solve issues which customers might be facing.
    • If you don't provide a form field in your campaign email, vertical response assigns it on your behalf which can sometimes not reach the intended recipient.
    • Unlinke Mailchimp they don't have spam check score which can tell you whether the email which you are sending is received by the intended recipient.

  • screenshot for Mandrill

    Mandrill

    Email Management

    No unfavorable user review available yet for Mandrill.

    Most Favorable Critic Review

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    VerticalResponse

    Email Marketing
    100
    Windy Chris , IM Report Card

    Thursday 15 October 2009

    Vertical Response is a solid email marketing service. It’s received great reviews from customers and established businesses alike. The Postcard Creation tool and surveys are really helpful for those that want to hone in on their customers or expand their marketing campaigns offline. The interface is harder to use than others and there are less features but Vertical Response is still highly recommended.

    More about VerticalResponse
    View all the VerticalResponse Critic Reviews
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    Mandrill

    Email Management
    75
    Matthew Guay , Zapier

    Monday 26 January 2015

    A great transactional email service is one you won't have to actually look at much, since it'll be running behind the scenes delivering emails automatically without you having to worry about that. Mandrill will do that job well, but it'll also entice you to check its app a bit more than you might with other services, with the wealth of other features it offers. And, since every account gets the same features, and you only have to pay for the emails you send, Mandrill's an affordable option to send your emails that'll take care of even more of your email sending needs that you might have expected.

    More about Mandrill
    View all the Mandrill Critic Reviews

    Most Unfavorable Critic Review

    screenshot for VerticalResponse

    VerticalResponse

    Email Marketing
    40
    Katherine Miller , Merchant Maverick

    Thursday 07 August 2014

    VerticalResponse has been a well-known name in the email marketing industry for years. Unfortunately, the company is between products right now. Classic lacks responsive design – an increasingly important feature when so many people check email on their phones – and VR2 lacks all but the most rudimentary features. Could VR2 grow to be a good ESP solution? You bet. Is it now? Absolutely not.

    More about VerticalResponse
    View all the VerticalResponse Critic Reviews
    screenshot for Mandrill

    Mandrill

    Email Management

    No critic review available yet for Mandrill .

    Demo Video

    screenshot for VerticalResponse

    VerticalResponse Demo Video

    Email Marketing
    screenshot for Mandrill

    Mandrill Demo Video

    Email Management

    No Demo Video Available.

    Screenshots

    screenshot for VerticalResponse

    VerticalResponse

    Email Marketing
    Screenshot for VerticalResponse   4 screenshots available
    screenshot for Mandrill

    Mandrill

    Email Management
    Screenshot for Mandrill 4 screenshots available

    Typical Customer

    screenshot for VerticalResponse

    VerticalResponse

    Email Marketing
    • Business
    screenshot for Mandrill

    Mandrill

    Email Management
    • Business

    Supported Devices

    screenshot for VerticalResponse

    VerticalResponse

    Email Marketing
    screenshot for Mandrill

    Mandrill

    Email Management

    Supported Languages

    screenshot for VerticalResponse

    VerticalResponse

    Email Marketing
    • English
    screenshot for Mandrill

    Mandrill

    Email Management
    • English

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