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In-depth Prospect Tracking
Lead Nurturing & Email Marketing
Lead Scoring & Grading
Real Time Alerts
Forms & Landing Pages
Standard CRM Integration
Advanced Email Analytics
Email Rendering Preview & Spam Analysis
Email and Landing Page A/B Testing
Advanced Dynamic Content
Google AdWords Integration
API Access - Up to 25K calls/day
Integrated Marketing Calendar
Custom User Roles
Custom Object Integration
API Access - Up to 100K calls/day
Dedicated IP Address
I would like to be able to avoid an overly positive review on this product to avoid scrutiny, but I have only the best things to say about its period. The customer service team is impeccable; the user-interface is flawless, fluid, easy and enjoyable to use; the functionality is jaw-dropping, and the ease at which you can use the software even if you're inexperienced is incredible.
Not sure why you would ever use a tool like Ion. We used it specifically for our PPC landing pages, but I don't see why you wouldn't just use a tool like Eloqua or Hubspot instead. Building forms in this tool is a total nightmare - good luck if you don't know how to code! The single thing I really liked about the tool was the built in AB testing of landing pages.
Tuesday 02 March 2010
This is something I would recommend to a company that has a marketing department and needs a way to test landing pages on the fly without interrupting the IT and web development side. Ion makes it clear that this system is built with marketers in mind, not necessarily code-minded people. It's simple and easy to use, but also builds nice code on the back end.More about ion interactive
Monday 26 April 2010
Pardot comes across as a very impressive top end lead management and email marketing automation system. It is well worth investigation for a mid to large organisation looking to develop lead nurture.More about Pardot
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