Software Comparison
ion interactive vs Pardot vs SharpSpring

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Listed in : Marketing Automation

ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that ca... Learn More


Listed in : Marketing Automation

Pardot, a salesforce.com Company, is a B2B Marketing Automation supplier that boosts income and increase proficiency for organizations with multi-touc... Learn More


Listed in : Marketing Automation

SharpSpring is the first Marketing Analytics and Automation service specifically designed for the SMB. Free for many business, delivered via Software ... Learn More

Pricing Starting From

screenshot for ion interactive

ion interactive

Brand Management

No Pricing Available yet.

screenshot for Pardot

Pardot

Marketing Automation

$ 1000
For 1 Month / 1 user(s)

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SharpSpring

Marketing Automation

No Pricing Available yet.

Available Features

screenshot for ion interactive

ion interactive

Brand Management
  • Engage with Interactivity
  • Generate, Qualify and Profile Leads
  • Agile Testing and Optimization
  • Content Marketing Measurement
  • Content Marketing Analytics
  • Measure Content Results
  • Create, Test and Measure
  • Customizable Logic
  • Interactive Creative Studio
  • Integrated A/B/n
  • Internal and External Sites
  • Interactive Content Marketing
  • Native Salesforce Integration
  • Any Form. No Development.
  • Agile Creation and Testing
  • screenshot for Pardot

    Pardot

    Marketing Automation

    In-depth Prospect Tracking

    Lead Nurturing & Email Marketing

    Lead Scoring & Grading

    ROI Reporting

    Real Time Alerts

    Forms & Landing Pages

    Standard CRM Integration

    Advanced Email Analytics

    Email Rendering Preview & Spam Analysis

    Email and Landing Page A/B Testing

    Advanced Dynamic Content

    Google AdWords Integration

    API Access - Up to 25K calls/day

    Integrated Marketing Calendar

    Social Profiles

    Chat Support

    Custom User Roles

    Custom Object Integration

    API Access - Up to 100K calls/day

    Dedicated IP Address

    Phone Support

    screenshot for SharpSpring

    SharpSpring

    Marketing Automation

    Most Favorable User Review

    screenshot for ion interactive

    ion interactive

    Brand Management

    No favorable user review available yet for ion interactive.

    screenshot for Pardot

    Pardot

    Marketing Automation
    User review from
    10
    Robert Belton
    Mar 4, 2016

    I would like to be able to avoid an overly positive review on this product to avoid scrutiny, but I have only the best things to say about its period. The customer service team is impeccable; the user-interface is flawless, fluid, easy and enjoyable to use; the functionality is jaw-dropping, and the ease at which you can use the software even if you're inexperienced is incredible.

    Pros :

    • Pardot syncs with Salesforce impeccably, and it seems as if this was a match made in heaven.
    • This allows us to create reports and monitors analytic with ease and complete clarity, and our lead transfer and conversion process goes very smoothly.
    • I know if we schedule an email blast or marketing effort with Pardot, that the job will get done, and the results will be clear and leads waiting in the queue for our team to qualify and pursue in the morning.
    • It is also easy to set up a mini campaign or “drip” campaign for email marketing at the drop of a dime and get the results of interaction with a target audience.
    • My organization will often times create the appearance of an email blast effort for 100 or less contacts, and allow us to focus on key targeted individuals behavior to understand how they are interacting with our company’s content and analytics on conversion from that particular effort.
    • It is possible to embed a cookie within a simple email like detailed below, and you can track the interaction of that prospect ongoing with your website (yours only, not anything they do, obviously).

    Cons :

    • The ONLY complaint I have about Pardot is more of a convenience one; in that it can take a long time (sometimes 24 hours ) to upload a lead / contact list of recipients into Pardot to engage them in a campaign.
    • This isn't usually an issue because we schedule our releases well in advance, but if anything ever comes up where we need to issue something NOW, we can be left without a paddle in that respect, and forced to release it ourselves in the old fashion way.

    screenshot for SharpSpring

    SharpSpring

    Marketing Automation

    No favorable user review available yet for SharpSpring.

    Most Unfavorable User Review

    screenshot for ion interactive

    ion interactive

    Brand Management
  • User review from
    4
    Cheryl Cross
    May 27, 2016

    Not sure why you would ever use a tool like Ion. We used it specifically for our PPC landing pages, but I don't see why you wouldn't just use a tool like Eloqua or Hubspot instead. Building forms in this tool is a total nightmare - good luck if you don't know how to code! The single thing I really liked about the tool was the built in AB testing of landing pages.

    Pros :

    • I really enjoyed the built-in feature for AB testing landing pages.
    • I thought that capability was the greatest feature the product offered.
    • Building landing pages was relatively easy, but not any better than using a tool like Hubspot or Eloqua.
    • I did like the variety of templates it provided to use when creating landing pages, but this was something we paid extra to have developed for us.
    • If you wanted to change the structure of the template on your own, it does require coding skills and it can be very time-consuming.

    Cons :

    • Building forms in this tool is definitely the biggest issue. They don’t make it easy to do by any means. If you want to pass any of the information you receive from the forms you build in Ion Interactive to Salesforce, then you need to map every single field you use. So any field you have in Salesforce that you want to use on a form in Ion will need to be mapped.
    • If you want to create new field to use then, you need to build it in both Ion and Salesforce and map it. If you don’t map each field individually to the system you want to pass the information into then, it won’t be passed over.
    • Passing information from Hubspot to Salesforce is much simpler and doesn’t require the mapping of each individual field.
    • Instead, it uses an API field that syncs the two accounts, so all the fields you use in Salesforce are present in Hubspot. This is not the case for Ion making it very time-consuming.
    • Building and styling forms, in general, is very complicated to do and requires coding.andnbsp;

  • screenshot for Pardot

    Pardot

    Marketing Automation

    No unfavorable user review available yet for Pardot.

    screenshot for SharpSpring

    SharpSpring

    Marketing Automation

    No unfavorable user review available yet for SharpSpring.

    Most Favorable Critic Review

    screenshot for ion interactive

    ion interactive

    Brand Management
    75
    Kate Morris , Kate Morris

    Tuesday 02 March 2010

    This is something I would recommend to a company that has a marketing department and needs a way to test landing pages on the fly without interrupting the IT and web development side. Ion makes it clear that this system is built with marketers in mind, not necessarily code-minded people. It's simple and easy to use, but also builds nice code on the back end.

    More about ion interactive
    View all the ion interactive Critic Reviews
    screenshot for Pardot

    Pardot

    Marketing Automation
    75
    Anonymous contribution , Hosted Apps and tools

    Monday 26 April 2010

    Pardot comes across as a very impressive top end lead management and email marketing automation system. It is well worth investigation for a mid to large organisation looking to develop lead nurture.

    More about Pardot
    View all the Pardot Critic Reviews
    screenshot for SharpSpring

    SharpSpring

    Marketing Automation
    100
    Derek Janis , Ma SAAS Reviews

    Friday 19 September 2014

    SharpSpring is special because they are one of the newest marketing automation platforms on the market. Some might see this as a disadvantage. However, SharpSpring has been able to use their late arrival to their advantage. SharpSpring looked at what all the other marketing automation platforms were doing and took their aim to execute each feature in the simplest, most intuitive way possible.

    More about SharpSpring
    View all the SharpSpring Critic Reviews

    Most Unfavorable Critic Review

    screenshot for ion interactive

    ion interactive

    Brand Management

    No critic review available yet for ion interactive .

    screenshot for Pardot

    Pardot

    Marketing Automation
    40
    Giulia Biondi , GetApp

    Sunday 01 March 2015

    More about Pardot
    View all the Pardot Critic Reviews
    screenshot for SharpSpring

    SharpSpring

    Marketing Automation

    No critic review available yet for SharpSpring .

    Demo Video

    screenshot for ion interactive

    ion interactive Demo Video

    Brand Management
    screenshot for Pardot

    Pardot Demo Video

    Marketing Automation
    screenshot for SharpSpring

    SharpSpring Demo Video

    Marketing Automation

    Screenshots

    screenshot for ion interactive

    ion interactive

    Brand Management
    Screenshot for ion interactive 4 screenshots available
    screenshot for Pardot

    Pardot

    Marketing Automation
    Screenshot for Pardot 5 screenshots available
    screenshot for SharpSpring

    SharpSpring

    Marketing Automation
    Screenshot for SharpSpring 4 screenshots available

    Typical Customer

    screenshot for ion interactive

    ion interactive

    Brand Management
    • N/A
    screenshot for Pardot

    Pardot

    Marketing Automation
    • Business
    screenshot for SharpSpring

    SharpSpring

    Marketing Automation
    • N/A

    Supported Devices

    screenshot for ion interactive

    ion interactive

    Brand Management
    screenshot for Pardot

    Pardot

    Marketing Automation
    screenshot for SharpSpring

    SharpSpring

    Marketing Automation

    Supported Languages

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    ion interactive

    Brand Management
    • English
    screenshot for Pardot

    Pardot

    Marketing Automation
    • English
    screenshot for SharpSpring

    SharpSpring

    Marketing Automation
    • English

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