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Not sure why you would ever use a tool like Ion. We used it specifically for our PPC landing pages, but I don't see why you wouldn't just use a tool like Eloqua or Hubspot instead. Building forms in this tool is a total nightmare - good luck if you don't know how to code! The single thing I really liked about the tool was the built in AB testing of landing pages.
Tuesday 02 March 2010
This is something I would recommend to a company that has a marketing department and needs a way to test landing pages on the fly without interrupting the IT and web development side. Ion makes it clear that this system is built with marketers in mind, not necessarily code-minded people. It's simple and easy to use, but also builds nice code on the back end.More about ion interactive
Friday 01 May 2009
I’m really glad I didn’t give Mineful a pass just because of my initial impressions of its interface. Turns out it’s a fantastic tool, and one that takes a lot of the heavy lifting out of HTML-based form creation. Check it out if you’re looking for a cheap, easy way to gather feedback from customers, clients and visitors over the web.More about Mineful
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