Software Comparison
ion interactive vs HubSpot

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Listed in : CRM

ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that ca... Learn More


Listed in : CRM

HubSpot offers cloud-based marketing, sales, and CRM software that give to businesses the chance to deliver an inbound experience, which delights, eng... Learn More

Pricing Starting From

screenshot for ion interactive

ion interactive

Brand Management

No Pricing Available yet.

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HubSpot

CRM

$ 2400
For 1 Year / 1 user(s)

Available Features

screenshot for ion interactive

ion interactive

Brand Management
  • Engage with Interactivity
  • Generate, Qualify and Profile Leads
  • Agile Testing and Optimization
  • Content Marketing Measurement
  • Content Marketing Analytics
  • Measure Content Results
  • Create, Test and Measure
  • Customizable Logic
  • Interactive Creative Studio
  • Integrated A/B/n
  • Internal and External Sites
  • Interactive Content Marketing
  • Native Salesforce Integration
  • Any Form. No Development.
  • Agile Creation and Testing
  • screenshot for HubSpot

    HubSpot

    CRM

    Required Onboarding $5,000

    10,000 Contacts

    Plus $10 per 1k extra

    Content Creation and Optimization

    Email Marketing

    Social Media Suite

    Marketing Analytics Dashboards

    Marketing Automation

    Goal Based Nurturing

    Custom Workflows

    Salesforce Integration

    Smart Content

    Attribution Reporting

    User Roles

    Revenue Reporting

    Custom Event Reporting

    Custom Event Automation Triggers

    A/B Testing CTAs

    A/B Test Emails

    Predictive Lead Scoring

    Contacts Reporting

    Company Reporting

    Event-Based Segmentation

    Free Trial Availability

    screenshot for HubSpot

    ion interactive

    Brand Management

    No Free Trial Available.

    screenshot for HubSpot

    HubSpot

    CRM

    Most Favorable User Review

    screenshot for ion interactive

    ion interactive

    Brand Management

    No favorable user review available yet for ion interactive.

    screenshot for HubSpot

    HubSpot

    CRM
    User review from
    10
    Mike Rizzo
    Nov 16, 2015

    The HubSpot platform is extremely powerful. I tend to think of their tool as a serious of different positions within my marketing team. I firmly believe we could (and should) have 1 person for each of the core functions offered in HubSpot. That isn't to say you MUST have a person for each role... I say that because I don't want to discourage anyone from using HubSpot's robust and scalable platform for their team. In other words, I think that you can buy HubSpot today and grow with HubSpot tomorrow.

    Pros :

    • Immensely powerful logic / rules-based marketing triggers. Great email marketing.
    • A/B testing.
    • Templates are mostly easy to work with, the marketplace for templates is helpful for a quick start.
    • Great landing page functionality

    Cons :

    • You should learn (or have someone who can) how to design in HubSpot (landing page / blog / email editor) in order to get the most out of the tool.
    • Reporting is getting better, but still needs improvement.

    Most Unfavorable User Review

    screenshot for ion interactive

    ion interactive

    Brand Management
  • User review from
    4
    Cheryl Cross
    May 27, 2016

    Not sure why you would ever use a tool like Ion. We used it specifically for our PPC landing pages, but I don't see why you wouldn't just use a tool like Eloqua or Hubspot instead. Building forms in this tool is a total nightmare - good luck if you don't know how to code! The single thing I really liked about the tool was the built in AB testing of landing pages.

    Pros :

    • I really enjoyed the built-in feature for AB testing landing pages.
    • I thought that capability was the greatest feature the product offered.
    • Building landing pages was relatively easy, but not any better than using a tool like Hubspot or Eloqua.
    • I did like the variety of templates it provided to use when creating landing pages, but this was something we paid extra to have developed for us.
    • If you wanted to change the structure of the template on your own, it does require coding skills and it can be very time-consuming.

    Cons :

    • Building forms in this tool is definitely the biggest issue. They don’t make it easy to do by any means. If you want to pass any of the information you receive from the forms you build in Ion Interactive to Salesforce, then you need to map every single field you use. So any field you have in Salesforce that you want to use on a form in Ion will need to be mapped.
    • If you want to create new field to use then, you need to build it in both Ion and Salesforce and map it. If you don’t map each field individually to the system you want to pass the information into then, it won’t be passed over.
    • Passing information from Hubspot to Salesforce is much simpler and doesn’t require the mapping of each individual field.
    • Instead, it uses an API field that syncs the two accounts, so all the fields you use in Salesforce are present in Hubspot. This is not the case for Ion making it very time-consuming.
    • Building and styling forms, in general, is very complicated to do and requires coding.andnbsp;

  • screenshot for HubSpot

    HubSpot

    CRM

    No unfavorable user review available yet for HubSpot .

    Most Favorable Critic Review

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    ion interactive

    Brand Management
    75
    Kate Morris , Kate Morris

    Tuesday 02 March 2010

    This is something I would recommend to a company that has a marketing department and needs a way to test landing pages on the fly without interrupting the IT and web development side. Ion makes it clear that this system is built with marketers in mind, not necessarily code-minded people. It's simple and easy to use, but also builds nice code on the back end.

    More about ion interactive
    View all the ion interactive Critic Reviews
    screenshot for HubSpot

    HubSpot

    CRM
    100
    Marcus Sheridan , The Sales Lion

    Thursday 23 May 2013

    Look, I know you may still have some questions. I could have written all day about what I love about HS but I figured 2500 words was enough for even the most patient of readers.

    More about HubSpot
    View all the HubSpot Critic Reviews

    Most Unfavorable Critic Review

    screenshot for ion interactive

    ion interactive

    Brand Management

    No critic review available yet for ion interactive .

    screenshot for HubSpot

    HubSpot

    CRM
    50
    Konrad from Contact Clould , Software Advice

    Friday 01 February 2013

    The system will work wonderfully 80% of the time but the other 20% of the time system breaks down (workflows wont work, wont capture valuable leads, will spam lists despite a suppression list, etc.). The development team is always working on it, but this can take 48+ hours with no communication and really no explanation.

    More about HubSpot
    View all the HubSpot Critic Reviews

    Demo Video

    screenshot for ion interactive

    ion interactive Demo Video

    Brand Management
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    HubSpot Demo Video

    CRM

    Screenshots

    screenshot for ion interactive

    ion interactive

    Brand Management
    Screenshot for ion interactive 4 screenshots available

    Typical Customer

    screenshot for ion interactive

    ion interactive

    Brand Management
    • N/A
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    HubSpot

    CRM
    • Business

    Supported Devices

    screenshot for ion interactive

    ion interactive

    Brand Management
    screenshot for HubSpot

    HubSpot

    CRM

    Supported Languages

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    ion interactive

    Brand Management
    • English
    screenshot for HubSpot

    HubSpot

    CRM
    • English
    • French
    • Spanish
    • German
    • Japanese
    • Chinese
    • Portuguese

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