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Eloqua is definitely a powerful tool when it comes to email marketing with all the functionality and metrics you can use. It also works well with other tools like Salesforce and SnapApp. The tool is very difficult to use and requires a lot of manual work to set up email templates as well as landing page templates.
Not sure why you would ever use a tool like Ion. We used it specifically for our PPC landing pages, but I don't see why you wouldn't just use a tool like Eloqua or Hubspot instead. Building forms in this tool is a total nightmare - good luck if you don't know how to code! The single thing I really liked about the tool was the built in AB testing of landing pages.
Tuesday 02 March 2010
This is something I would recommend to a company that has a marketing department and needs a way to test landing pages on the fly without interrupting the IT and web development side. Ion makes it clear that this system is built with marketers in mind, not necessarily code-minded people. It's simple and easy to use, but also builds nice code on the back end.More about ion interactive
Tuesday 28 February 2012
It’s a good value, despite the relatively high cost. If you can handle the learning curve, it’s a good investment. Eloqua has top-notch features and support, and customers tend to think that despite the price, it’s a good value. Once you master the learning curve, the possibilities are limited by your personnel—not the product.More about Oracle Eloqua
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