Software Comparison
ion interactive vs Oracle Eloqua

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Listed in : Marketing Automation

ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that ca... Learn More


Listed in : Marketing Automation

Oracle Eloqua is enterprise-level marketing automation software that can be used to manage a range of both marketing and sales activities. The softw... Learn More

Pricing Starting From

screenshot for ion interactive

ion interactive

Brand Management

No Pricing Available yet.

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Oracle Eloqua

Marketing Automation

$ 2000
For 1 Month / 1 user(s)

Available Features

screenshot for ion interactive

ion interactive

Brand Management
  • Engage with Interactivity
  • Generate, Qualify and Profile Leads
  • Agile Testing and Optimization
  • Content Marketing Measurement
  • Content Marketing Analytics
  • Measure Content Results
  • Create, Test and Measure
  • Customizable Logic
  • Interactive Creative Studio
  • Integrated A/B/n
  • Internal and External Sites
  • Interactive Content Marketing
  • Native Salesforce Integration
  • Any Form. No Development.
  • Agile Creation and Testing
  • screenshot for Oracle Eloqua

    Oracle Eloqua

    Marketing Automation

    50 Marketing Users  

    Best Practice Programs & Templates 

    Success Coaching

    Access to our Topliners Marketing Community

    Standard Support (5/12) 

    On-Demand Product Education Sessions

    Most Favorable User Review

    screenshot for ion interactive

    ion interactive

    Brand Management

    No favorable user review available yet for ion interactive.

    screenshot for Oracle Eloqua

    Oracle Eloqua

    Marketing Automation
    User review from
    7
    Cheryl Cross
    Jun 16, 2016

    Eloqua is definitely a powerful tool when it comes to email marketing with all the functionality and metrics you can use. It also works well with other tools like Salesforce and SnapApp. The tool is very difficult to use and requires a lot of manual work to set up email templates as well as landing page templates.

    Pros :

    • The reporting metrics in Eloqua are very advanced compared to Hubspot.
    • It is easy to report on real revenue using this tool.
    • In addition, the amount of apps that integrate with the tool is amazing.
    • There is a wide selection of free apps you can use like ReadyTalk, Contact Washing Machine, Campaign Manager, etc.
    • It integrates with other tools like Demandbase, SnapApp, Cisco WebEx, Brightcove, etc.

    Cons :

    • Even with the newest upgrade building forms in Eloqua is a long and difficult process.
    • It requires some coding knowledge to build forms and landing pages in the tool.
    • Compared to a Hubspot it takes triple the time to build a form or a landing time.
    • You save so much time, headaches and stress using a tool like Hubspot. In addition, Hubspot has much better support then Eloqua does.
    • The support feature is built right in the Hubspot tool, so you don’t have to call or email anyone if you don’t want. You can just open a support ticket up right in the tool, and you will then receive a response via the tool.
    • Eloqua also requires a ton of mapping steps that are very time-consuming. For instance, when you build a campaign you need to associate the form with it as well as the landing page, this process takes much longer than compared to Hubspot.
    • Setting up the integration between Salesforce and Eloqua is which more time-consuming than Hubspot.
    • You have to manually map every form field in Eloqua with Salesforce where Hubspot automatically maps most of the fields for you.

    Most Unfavorable User Review

    screenshot for ion interactive

    ion interactive

    Brand Management
  • User review from
    4
    Cheryl Cross
    May 27, 2016

    Not sure why you would ever use a tool like Ion. We used it specifically for our PPC landing pages, but I don't see why you wouldn't just use a tool like Eloqua or Hubspot instead. Building forms in this tool is a total nightmare - good luck if you don't know how to code! The single thing I really liked about the tool was the built in AB testing of landing pages.

    Pros :

    • I really enjoyed the built-in feature for AB testing landing pages.
    • I thought that capability was the greatest feature the product offered.
    • Building landing pages was relatively easy, but not any better than using a tool like Hubspot or Eloqua.
    • I did like the variety of templates it provided to use when creating landing pages, but this was something we paid extra to have developed for us.
    • If you wanted to change the structure of the template on your own, it does require coding skills and it can be very time-consuming.

    Cons :

    • Building forms in this tool is definitely the biggest issue. They don’t make it easy to do by any means. If you want to pass any of the information you receive from the forms you build in Ion Interactive to Salesforce, then you need to map every single field you use. So any field you have in Salesforce that you want to use on a form in Ion will need to be mapped.
    • If you want to create new field to use then, you need to build it in both Ion and Salesforce and map it. If you don’t map each field individually to the system you want to pass the information into then, it won’t be passed over.
    • Passing information from Hubspot to Salesforce is much simpler and doesn’t require the mapping of each individual field.
    • Instead, it uses an API field that syncs the two accounts, so all the fields you use in Salesforce are present in Hubspot. This is not the case for Ion making it very time-consuming.
    • Building and styling forms, in general, is very complicated to do and requires coding.andnbsp;

  • screenshot for Oracle Eloqua

    Oracle Eloqua

    Marketing Automation

    No unfavorable user review available yet for Oracle Eloqua.

    Most Favorable Critic Review

    screenshot for ion interactive

    ion interactive

    Brand Management
    75
    Kate Morris , Kate Morris

    Tuesday 02 March 2010

    This is something I would recommend to a company that has a marketing department and needs a way to test landing pages on the fly without interrupting the IT and web development side. Ion makes it clear that this system is built with marketers in mind, not necessarily code-minded people. It's simple and easy to use, but also builds nice code on the back end.

    More about ion interactive
    View all the ion interactive Critic Reviews
    screenshot for Oracle Eloqua

    Oracle Eloqua

    Marketing Automation
    75
    Karen D. Schwartz , Comparz

    Tuesday 28 February 2012

    It’s a good value, despite the relatively high cost. If you can handle the learning curve, it’s a good investment. Eloqua has top-notch features and support, and customers tend to think that despite the price, it’s a good value. Once you master the learning curve, the possibilities are limited by your personnel—not the product.

    More about Oracle Eloqua
    View all the Oracle Eloqua Critic Reviews

    Demo Video

    screenshot for ion interactive

    ion interactive Demo Video

    Brand Management
    screenshot for Oracle Eloqua

    Oracle Eloqua Demo Video

    Marketing Automation

    Screenshots

    screenshot for ion interactive

    ion interactive

    Brand Management
    Screenshot for ion interactive 4 screenshots available
    screenshot for Oracle Eloqua

    Oracle Eloqua

    Marketing Automation
    Screenshot for Oracle Eloqua 5 screenshots available

    Typical Customer

    screenshot for ion interactive

    ion interactive

    Brand Management
    • N/A
    screenshot for Oracle Eloqua

    Oracle Eloqua

    Marketing Automation
    • Business

    Supported Devices

    screenshot for ion interactive

    ion interactive

    Brand Management
    screenshot for Oracle Eloqua

    Oracle Eloqua

    Marketing Automation

    Supported Languages

    screenshot for ion interactive

    ion interactive

    Brand Management
    • English
    screenshot for Oracle Eloqua

    Oracle Eloqua

    Marketing Automation
    • English
    • French
    • German

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